Salon Goals with Lauren Lappin

By Lauren LappinBusiness Entrepreneurship Arts Fashion & Beauty Marketing

Salon Goals with Lauren Lappin episodes

April 05, 2022 Ep. 08: Putting Your Prices Up is Essential to Maintaining a Thriving Salon Business
https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses the necessity of putting your prices up. Why you don't have to justify regular price rises. And why you most likely won't lose any of your favourite clients if you do put your prices up.
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
Everything Lauren Lappin: https://www.laurenlappin.com.au
....
This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com
....
This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.
Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24
18 min
March 28, 2022 Ep. 07: What Wouldn't Lauren Outsource? (Producer Q&A)
https://www.instagram.com/laurenlappin_
In this week's episode Lauren answers a question from Producer Josh: "What Wouldn't Lauren Outsource"?
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
Everything Lauren Lappin: https://www.laurenlappin.com.au
....
This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com
....
This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.
Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24
3 min
March 21, 2022 Ep. 06: Outsourcing. The path to reclaiming your time and maximising your life (and business).
https://www.instagram.com/laurenlappin_
In this week's episode Lauren how and why she uses Outsourcing to reclaim her time, and maximise her business activities.
Ask yourself: Is this the highest and best use of my time? And can someone do this task better?
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
Everything Lauren Lappin: https://www.laurenlappin.com.au
....
This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com
....
This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.
Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24
22 min
March 14, 2022 Ep. 05: "You Do Not Need to Do Another Lash Course"
https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses something a little controversial in the Lash Business World: that you're probably already a good enough Lash Tech, and you probably don't need to do another Lash Course.
Lauren reflects on spending in excess of $100,000 on Lash & Technical Trainings over her career, and whether that time and expense created true abundance in her business (spoiler: it didn't).
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
Everything Lauren Lappin: https://www.laurenlappin.com.au
....
This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com
....
This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.
Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24
12 min
March 07, 2022 Ep. 04: Why You Shouldn't Let Other People's Opinions Influence Your Business Decisions.
https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses when (and why) NOT to listen to other people's opinions on your business.
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
Everything Lauren Lappin: https://www.laurenlappin.com.au
....
This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com
....
This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.
Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24
14 min
February 28, 2022Ep. 03: Is It Hard Having a Big Team? "You Need to Choose Your Hard".
https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses the Pros and Cons on Working with a Team vs Working Solo. How you need to Choose Your Hard. And the freedom having a team can provide (as long as it's what you want from your business, and your life).
When You Have a Team (PROS)
Today's Question: "Is it hard having a big team?" (00:00)
Keep Working on Your Marketing (02:00)
Keep Developing Your Systems and Processors (03:20)
Managing the Team takes Time, Focus and a Dedication to Communication (05:45)
More Time, Flexibility, and Income (10:20)

When You Have a Team (CONS)
Managing People isn't everyone's Cup of Tea (11:40)
Being Responsible for other People's Careers can be Tough (12:20).

When You're Working Solo.
You will be working IN your Salon the majority of your working hours (14:15)
You need to be marketing on a continuous basis, as your business only creates revenue when you yourself are working on clients (14:50)
(Cleaning) plus Client follow up, scheduling and/or rescheduling is all up to you. And you may find yourself doing this after a long day of physical work in your Salon (so you need to keep on top of Cleaning, Client Outreach and Communication so you don't get behind and appear unprofessional) (15:50)
Stock, Uniforms, Branding and More (17:00)

You Need to Choose Your Hard. (17:20)
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
Everything Lauren Lappin: https://www.laurenlappin.com.au
....
This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com
....
This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.
Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24
23 min
February 13, 2022 Ep. 02: How To Take Amazing Lash Photos (Producer Q&A)
https://www.instagram.com/laurenlappin_
In this quick bonus episode, Lauren breaks down exactly how to take a Great Lash Photo - what to do, and what NOT to do in your Salon to produce amazing looking photos with a professional look and feel.
What is Good.
• You need good lighting (01:30)
• You need a relatively new phone (02:00)
• Always focus on the Lashes (02:25)
• Go slow and get the right shots (03:15)
What is Bad.
• Using too many similar shots (04:45)
• Using unflattering angles (05:35)
• Not fixing up stray hairs and unbrushed eyebrows (06:04)
• Messy Backgrounds (07:05)
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
Everything Lauren Lappin: https://www.laurenlappin.com.au
.....
This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.
Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24
9 min
February 07, 2022Ep. 01: The Key to Growing Your Lash Business is Effective Marketing
https://www.instagram.com/laurenlappin_
Today we answer the age old question: "How do I get more clients for my Beauty Business?"
Lauren breaks down the essential marketing elements that have helped grow her Lash Salon to incredible success. Not only will you hear 'what to do', but Lauren also shares ' how to do it'.
Beauty Business Marketing 101.
Welcome to The Lash Business Lounge (00:00)
Do Free Model Sets (01:58)
Take Great Photos (04:25)
Model Search Competition (07:45)
Referral Cards (11:18)
Automated Email/SMS Promotions (13:45)
Surprise Credit Vouchers (15:55)

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
Everything Lauren Lappin: https://www.laurenlappin.com.au
.....
This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.
Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24
20 min

About Salon Goals with Lauren Lappin

From the publisher's feed

Salon Goals is where we talk about what actually goes into running a profitable, sustainable beauty business — the kind that doesn’t rely on you being everywhere, and doing everything, all the time.