The Diamond Podcast for Financial Advisors

Sanctuary 2.0: How Adam Malamed Is Reframing Growth with Advisor Autonomy


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With Adam Malamed—CEO, Sanctuary Wealth
Hosted by Louis Diamond

Overview

Supportive independence has become one of the most dynamic segments of wealth management, offering advisors the freedom of independence with the scale and resources of a major firm. In this episode, the CEO of Sanctuary Wealth joins Louis Diamond to discuss Sanctuary 2.0: how the firm doubled in size, its vision for advisor autonomy, and the future of growth, technology, and partnership in the independent space.

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NOTE: The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views and opinions of Diamond Consultants. Neither Diamond Consultants nor the guests on this podcast are compensated in any way for their participation.

About this episode…

Advisors considering independence often wrestle with a key question: “Do I want to go it alone—or have the backing of a platform?”

That question gave rise to the concept of supportive independence—one of the most dynamic corners of the wealth management ecosystem. It bridges the gap between the turnkey structure of the wirehouses and the full autonomy of running your own RIA. The model offers ownership and freedom while surrounding teams with the infrastructure, technology, and expertise to accelerate growth and achieve scale. And it comes with an added advantage: a community built on accessible leadership and shared talent.

It’s in this space that Sanctuary Wealth has carved out its niche. Since its founding, Sanctuary has become a top destination for elite wirehouse teams seeking greater freedom and control—without giving up the benefits of scale.

With CEO Adam Malamed at the helm, the firm has entered what he calls “Sanctuary 2.0”—a new era of growth, innovation, and partnership designed to help advisors not only transition successfully but thrive long after the move.

Building on his experience scaling Ladenburg Thalmann into a multi-billion-dollar enterprise, Adam is now leading Sanctuary into its next chapter with a sharp focus on growth, technology, and long-term sustainability. In just two years, he has helped the firm nearly double in size, expanded its reach through the acquisition of Tru Independence, and solidified its standing as one of the industry’s most compelling platforms for elite advisors.

In this episode, Louis Diamond and Adam discuss:

  • How Sanctuary doubled in size—and why its growth strategy continues to resonate with elite advisors.
  • The balance of autonomy and support—and what makes Sanctuary’s formula work.
  • Advisors’ long-term goals—and how the firm continues adding value well beyond the transition.
  • The future of wealth management—and how technology, data, and AI are reshaping the platform.
  • Sanctuary’s long-term strategy—and how succession planning, equity monetization, and access to capital remain central components.
  • It’s a candid look at where one of the fastest-growing firms is headed and the value it offers advisors seeking a path to independence.

    Want to learn more about where, why, and how advisors like you are moving? Click to contact us or call 908-879-1002.

    Related Resources

    Mindset Shift: Why Advisors are Forgoing a Recruiting Deal and Leaping Right to Independence

    6 reasons why more advisors are choosing to bet on themselves before monetizing their businesses.

    Firms That Win in 2025: What Advisors Are Really Looking For

    With advisor expectations evolving, not all “good firms” are winning the talent. Mindy and Louis Diamond share what today’s top advisors really value—and why some firms are standing out while others fall short.

    Wealth Management Landscape at a Glance

    The wealth management industry offers more options than ever, making it challenging to identify and compare the various models. We created this “at a glance” continuum infographic—to help you navigate the different models and understand how their features stack up.

    Alan Malamed 

    Chief Executive Officer

    Adam Malamed is the Chief Executive Officer of Sanctuary Wealth, where he leads the firm’s strategic vision, long-term growth initiatives, and commitment to innovation in the wealth management industry. Since assuming the role in 2023, Adam has focused on building the platform of the future investing in top talent, advanced technology, and scalable growth resources. His mission is to drive value for Sanctuary’s Partner Firms by helping them grow, operate more efficiently and build equity.

    Under Adam’s leadership, Sanctuary continues to solidify its position as the premier destination for sophisticated and elite financial advisors and wealth management firms. He oversees the firm’s long-term strategy with an emphasis on business expansion ensuring Sanctuary remains a leader in the Hybrid RIA space.

    With over 25 years of experience in financial services, Adam is a seasoned executive, entrepreneur, and board director. Prior to joining Sanctuary, he served as Executive Vice President, Chief Operating Officer, and Board Director at publicly traded Ladenburg Thalmann Financial, where he was instrumental in growing the firm’s revenue from $35 million to $1.5 billion.

    Adam earned a B.A. in Business Management from the University of Massachusetts Amherst and completed the General Management Program at Harvard Business School.

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    The Diamond Podcast for Financial AdvisorsBy Mindy Diamond Financial Advisor Recruiter and Consultant

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