If you didn’t get to the Hermosa Beach Pier early on July 22, you would have been too late. There would have been no seats left, nowhere for you to watch the first clash of the Crabbs, Taylor and Trevor, brothers and former partners turned, it seemed, bitter rivals.

This wasn’t even the final – that would be a day later. This was the quarters, an oft-ignored round, one normally you’d sit and watch should you be there but not one to schedule your day around. And, yet, of course, this was no ordinary quarterfinal. This was a can’t miss match, on a Saturday.

The reason can be effectively summarized in two words: Trevor Crabb.

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You may not like Trevor. You may love him. There’s a better chance you’re in one camp or the other, and not in the gray area in between, which is as much a societal trend as it is one regarding the elder of the Crabb brothers.

He likes that it’s quite possible he’s in a similar – relatively speaking – popularity category as Tom Brady and LeBron James, who are, paradoxically, both the most liked and disliked players in their respective leagues. He digs how much attention his verbal digs get – sand-throwing fools and goggle-wearing fools and a hungover fool.

His mouth has earned him almost daily jabs on social media from Ty Loomis (the sand throwing fool) and the on-court animosity of his brother, Taylor (the hungover fool), who reserves stare downs across the net almost exclusively for Trevor. Maddison McKibbin was at his most vocal when he and Loomis played Trevor and Sean Rosenthal in Hermosa Beach on July 21. It wasn’t much of a match, with Crabb and Rosenthal winning 21-16, 21-13, and yet the interest in it never waned, so close were the possibilities for explosions.

Thanks, in large part, to the fuses that Crabb had lit. 

He did not invent trash talk on the beach.

But Crabb has done what we can to revive it in what has been a largely amicable half-decade for the AVP under Donald Sun.  

He still laughs at the attention it gets, because when you think about it, what, in the wide scheme of sporting trash talk, has Trevor Crabb really done? He called Loomis a sand-throwing fool, though Loomis is the first to take immense pride in his quirky celebrations, in which he is, indeed, making himself as sandy as possible, either by showering himself with it or rolling in it. Crabb called Slick a goggle-wearing fool, and indeed, Slick does wear military-grade goggles to shield his eyes. Taylor Crabb’s hard-partying ways are hardly breaking news.

All three give it right back, too. Most of this is good-natured. Some of it flirts with the line of needling and perhaps a bit too far. He’s not altogether concerned either way.

“That’s what makes it fun,” Crabb said on SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter.

His most notorious rub is with Reid Priddy, a four-time indoor Olympian who, in his first year full-time on the beach, made the semifinals of the Manhattan Beach Open, where he met Crabb and Rosenthal. Crabb blocked Priddy early, and by Crabb’s accounting of the event, he waved for the crowd – and particularly to Rosie’s Raiders – to grow louder. Priddy, according to Crabb, told him to try to block the next one with his eyes open.

Crabb says he told Priddy to go back to indoor.

Some have said Crabb went further, that he made things personal. On SANDCAST, Crabb shrugged it off and said that was basically that.

Either way, when the match ended, there was an icy standoff between the two. The beach volleyball world subsequently lost its collective mind, and had you been following it purely on social media, you might have thought they brawled instead of played.

They simply walked opposite directions.

It’s a wonder what the reaction would have been to