Let's talk about the business of wellness…

 

My guest today is Sarah Brown, the founder of British-born skincare brand Pai. 13 years since launch, Pai is one of the veterans of the organic and natural skincare market. The brand’s transparent approach, commitment to sustainability and efficacy, and depth of experience have all combined to bolster its global growth, as have the tailwinds of a thriving industry that’s predicted to reach $54bn by 2027.

 

In this episode Sarah talks about the challenges of being a boot-strapped business with big ideas, how playing the long game and committing to full vertical integration including manufacturing their own products, has set them apart… and why it’s so important to fail fast. 

 

Thank you to our sponsors:

- Feel-Good Brands is the leading business community for purpose-driven brands. If you’re responsible for building and managing a wellness brand, join the community and get connected.

- The go-to legal firm supporting the wellness industry Bird & Bird

- Modern accountancy firm dedicated to saving you money, GrowFactor

- The software booking experts serving gyms, spas and salons worldwide, Mindbody

 

To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.