In this episode of What's Next, we sit down with David Cosgrave, Country Manager for SAS South Africa, to reflect on the company’s 30-year legacy in the country and its role in shaping the local technology and data landscape. David shares his journey stepping into the role, the privilege of leading during such a milestone year, and how SAS has built strong ties with South African businesses, universities, and graduates. From training more than 40,000 professionals to partnering with top institutions, SAS has become deeply embedded in the nation’s business and skills ecosystem.

The conversation also explores SAS’s global legacy of nearly 50 years and its evolution from a statistical programming language to a global leader in analytics and AI. David discusses how the company is embracing the future with cloud technology, predictive and generative AI, and its focus on trustworthy AI for business-critical decision-making. With decades of experience in enabling organizations to unlock real value from their data, SAS continues to shape the future of analytics in South Africa and beyond.