NerdWallet's Smart Money Podcast

Save More with Coupon Tactics for the Digital World


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“Krazy Coupon Lady” Joanie Demer shares couponing tactics and how coupons work to help you outsmart rising costs even in today’s digital marketplaces.

How can you use coupons to help you afford everyday essentials? 

Are digital deals and loyalty programs the same as using coupons? 

Hosts Sean Pyles and Elizabeth Ayoola discuss the thrill of couponing and the evolution of coupon strategies to help you understand how to combat rising living costs effectively. Joanie Demer, one half of the duo known as the Krazy Coupon Ladies, joins Sean to share the basics of couponing, with tips and tricks on buying in bulk for long-term savings, the continued relevance of coupon circulars and the shift from paper to digital couponing. 

They discuss leveraging rebate apps like Ibotta and Fetch Rewards, the potential of store loyalty programs, and how a hypothetical future “universal barcode” would change coupon use. Plus: insights on coupon accessibility, the latest legislative attention to couponing practices and how to overcome the challenge of incorporating new habits into an already busy life.

In their conversation, the Nerds discuss: extreme couponing, couponing strategies, how to save money, digital coupons, budgeting tips, grocery savings, savvy shopping, thrifty living, deal hunting, budget-friendly shopping, how coupons work, discount codes, shopping deals, store loyalty programs, frugal shopping, coupon apps, maximizing savings, money-saving tips, inflationary pressures, coupon accessibility, coupon skepticism, coupon circulars, buying in bulk, universal barcode, manufacturer discounts, coupon stacking, and brand loyalty.

To send the Nerds your money questions, call or text the Nerd hotline at 901-730-6373 or email [email protected].

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NerdWallet's Smart Money PodcastBy NerdWallet Personal Finance

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