Profitable Painter Podcast

Saying No to Grow: A Painter’s First-Year Pivot


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Ready to go from startup chaos to a self-running painting business in under a year? In this powerhouse episode of the Profitable Painter Podcast, we sit down with Jordan, a painting business owner from Virginia who skyrocketed from $0 to over $360,000 in his first year and is on track to double that in year two.

He pulls back the curtain on the messy beginnings, the costly mistakes, and the exact mindset and operational shifts that unlocked rapid growth. If you're in the trenches, trying to do it all, and feeling overwhelmed, this is the playbook you need.

You’ll learn how to:

- Stop the Shiny Object Chase: Why saying "no" to every opportunity was the #1 key to finding profitability and focus.
- Pivot from Painter to CEO: How Jordan transitioned from doing all the work himself to building a team that ran the business for 3 weeks WITHOUT him.
- Double Your Monthly Revenue: The strategic hiring (an appointment setter + W2 painters) that took him from $25k to $60k per month.
- Build Systems That Scale: How he used ChatGPT, industry friends, and consultants to create bulletproof processes his team actually follows.
- Master the Sub vs. Employee Debate: Why he uses a 60/40 model and how he treats his subs like exclusive team members.
- Create a Business That Gives You Freedom: The exact steps he took to leave for a 3-week military training (and now a 2-week vacation) with total confidence his business would thrive without him.

If you're struggling with wearing all the hats, booking out too far, or unsure how to hire your first team, Jordan’s real-world, no-BS journey is packed with actionable lessons.

Key Takeaways:

  • The "Rule of 3" for diagnosing your sales and production bottlenecks.
  • How to prepare your team to operate seamlessly when you're completely unreachable.
  • Why niching down to residential repaint & cabinets was a game-changer.
  • The marketing mix (Facebook Ads, SEO, LSAs) that consistently fills his pipeline.
  • His top advice for new owners: Get involved in the community and leverage both free and paid resources.

If you enjoyed this conversation, hit that SUBSCRIBE button for more weekly strategies on mastering your numbers, boosting profits, and building a business that works for you!

For being a loyal listener, I want to send you a copy of my new book Profitable Painter. Inside, I’ll show you the exact frameworks that have helped painting businesses save big on taxes, increase profits, and scale with confidence
Head over to profitablepaintercpa.com/book and grab your copy today. Don’t wait — this is my gift to you for being part of the Profitable Painter community. 

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Profitable Painter PodcastBy Daniel Honan, CPA

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