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In this episode, Wendy welcomes entrepreneur and author Lana Sheppard for an honest and and uplifting conversation about what it really takes to grow a business you love. Drawing from her Give Up book series, Lana shares how letting go of perfectionism, comparison, and outdated beliefs can help entrepreneurs create aligned success. Together, they explore how to shift your mindset around money, build a team with heart, and embracing the numbers-even if they’ve intimidated you in the past. Whether you’re just starting out or years into your entrepreneurial journey, this episode is a breath of fresh air, and a powerful reminder that you don’t have to do it all to succeed. 

About Lana:

Lana Sheppard is a business coach, author, and champion for entrepreneurs ready to embrace what many fear—letting go. Her latest book, Give-Up Ignition, guides business owners and leaders in challenging outdated beliefs, habits, and narratives that stand in the way of real success. Lana’s passion lies in showing entrepreneurs how financial literacy and strategic decision-making can unlock sustainable growth in a way that’s practical, engaging, and unlike anything you've encountered before.

Through her book, workshops, and coaching, she empowers entrepreneurs to release what no longer serves them and ignite what does. Her approach isn’t about giving up on dreams; it’s about letting go of the things standing in their way. Lana believes success truly begins when entrepreneurs stop trying to do it all and start doing the right things well. She likens it to a hot air balloon: without shedding the extra weight, there’s no way to soar.

Connect with Lana:

Get her book, Give Up Ignition, here. 

GiveUpBook.com

On Instagram @giveupbook

On LinkedIn

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Podcast Production By Shannon Warner of Resonant Collective
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