Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week.

We hope you enjoy the show!

Our Hosts:

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

In the News:

[CNN] House panel unanimously approves bill that could ban TikTokHeadline + Link + Top 3 Points

Link: https://www.cnn.com/2024/03/07/tech/congress-bill-bans-tiktok-america/index.html?darkschemeovr=1

[Marketing Week] TIME - The one true measure of marketing effectiveness

Link: https://www.marketingweek.com/ritson-measure-marketing-effectiveness/

[Marketing Week] Meta Spotlight How AI Investments Are Paying Off For Advertisers

Link: https://www.marketingdive.com/news/meta-ai-investments-advertiser-lessons-2024/706973/

[Marketing Week] Marketing Teams are increasingly outsourced

Link: https://www.marketingweek.com/skills-shrinking-teams-outsourcing/

[Yahoo Finance] The Canadian Marketing Association Unveils Plans for Its Inaugural CMA Marketing Week to Drive Industry Innovation

Link: https://finance.yahoo.com/news/canadian-marketing-association-unveils-plans-125500328.html

[CryptoNews] El Salvador Could become one of the Worlds Richest Countries due to Bitcoin

Link: https://cryptonews.com/news/el-salvador-may-become-one-of-the-worlds-richest-countries-due-to-bitcoin-holdings.htm

Marketing Moment

Most contagious report 2023: 2023 Orange / Bleues’ Highlights /

Marcel, Paris

Summary: In July 2023, one ad from the Women’s World Cup garnered a lot of attention, from French telco Orange. The spot highlights the talent of the women’s French national team (known as ‘les Bleues’) and calls out prejudice against women’s football.

Download Link: https://shorturl.at/goO39

Ad of the Week

MPfizer - Here’s to the Next Fight, Letsoutdocancer.com

Video Link: https://youtube.com/watch?v=fwvjimuwVyY&t=59s

Where to Listen:

Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324

Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b ⁠⁠

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC

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