I’m sure we can all agree that building a business is hard work. As my Gran used to say, if it was easy, everyone would do it. 

But, when things get hard, or when we try things that don’t work out how we want them to, it IS hard to persist towards achieving your big goals and vision. 

My guest on the show today is Lisa Munro, founder of Happy Tummies. Lisa’s business started with the goal of making life easy for families with kids that have allergies. In that endeavour, she’s tried many different strategies to grow so that she can help more and more kids with allergies, but a lot of the time things don’t work out or are just a plain hard slog with little reward.

But Lisa remains the most persistent, determined and motivated entrepreneur I know. And testament to her approach is the success she has achieved.

Now, Lisa owns a warehouse with a commercial kitchen, has a team working for her – including a French chocolatier, has developed her own brand range of allergy-free foods that now make up 25% of her turnover, and she keeps growing at a fast clip year on year! 

Tune in to hear Lisa’s story!

Episode’s Show Notes: https://www.catherinelangman.com/episode-241/

Links mentioned in this episode: If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   Free Growth Strategy: https://productpreneurmarketing.com/lets-talk

Website: https://happytummies.com.au/ Instagram: https://www.instagram.com/happytummiesptyltd/ Facebook: https://www.facebook.com/happytummiesptyltd/ Tik Tok: https://www.tiktok.com/@happytummiesptyltd

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The other day, I read the report a business buddy received from their ad agency. It said “this traffic ad isn’t converting but the traffic is good because it’s feeding your retargeting campaign.”

Only, there was no retargeting campaign!!

And frustratingly, my friend just had no idea, because she hadn’t taken it upon herself to learn anything about how those ads should work.

This scenario happens all too often, and is precisely why I am such a huge advocate for education. 

Even more frustrating, is the fact that what’s working with ads now is not what worked even 6 months ago, and keeps changing rapidly. 

So today on the show, I’m going to share ONE Meta ad strategy that ALL eCom businesses should be utilising right now, no matter if they are a start-up or a 20-year-old multi-million-dollar brand.

Links mentioned in this episode: If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

Workshop: https://www.catherinelangman.com/workshop

Free Growth Strategy: https://productpreneurmarketing.com/lets-talk

There’s an old saying that necessity is the mother of all invention, and in my experience, some of the coolest, most innovative products have been invented to solve specific problems and needs. 

I love the process of innovation, where you try and create a new solution that doesn’t exist yet. The creative thinking, problem solving, and brainstorming different solutions is super fun. 

But it’s a whole next level when it comes to making that thing a commercially viable product that you can profitably launch to market. 

Being able to manufacture something at a price point that customers will pay. The logistics of being able to ship your products and fulfil orders. What standards, if any, do you need to test for and comply with. 

My guest today is Regan Merka, inventor and founder of Burleigh Wagon, which is honestly one of the coolest products ever. The Burleigh Wagon is a wagon, it's a stroller, it's an esky cooler and it’s making family outings better than ever! 

Regan joins me on the show to share her journey of innovation and growth, from the seed of an idea to a brand that won a deal on Shark Tank and is now available both here in Australia and in the US! It’s a wild ride – you’re gonna love it.

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

Episode’s Show Notes: https://www.catherinelangman.com/episode-239/

Free Growth Strategy: https://productpreneurmarketing.com/lets-talk

https://burleighwagon.com.au/products/wagon

https://www.instagram.com/burleighwagon/

https://www.facebook.com/BurleighWagon/

https://www.tiktok.com/@burleighwagon

Many eCommerce brands make almost as much money in the 4th quarter of the year – October to December – than they do the rest of the year. And by results, I mean – this is the time of year that many brands make most of their profits for the year.

Why? 

Two reasons:

1. These brands have excelled at their marketing all year around, so they’ve built brand awareness, built the size of their warm audiences, and acquired new customers all year around.

2. Consumers are preparing to spend more during Q4. So, given the market demand is there at that time of year, you need to make sure your marketing is spot on so that you can be the go-to brand for your customers to spend with!

To really maximise your results in Q4, though, you need to do more than just throw up a Black Friday sale. 

The fact is, you need to be marketing consistently to attract and warm up your audiences, so they’re absolutely champing at the bit to get their hands on your stuff when it goes on sale, and then monetising as many peak buying times as possible.

Today on the show, we’re going to dive specifically into the Black Friday promo strategy, because this is where you stand to generate the biggest boost to your revenue and profit.

Episode’s Show Notes: https://www.catherinelangman.com/episode-238/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

Free Growth Strategy: https://productpreneurmarketing.com/lets-talk

Email Template: catherinelangman.com/email-template

Many of you would know and love the baby and kids brand Snuggle Hunny. It’s such a beautiful brand, aesthetically, in the quality of the products, as well as the brand’s values, which are very much about sustainability and community.

Well, today I have a real treat for you as I’m joined on the show by Julie Mathers, CEO of Snuggle Hunny!

Some of you may remember Julie as the founder of Flora and Fauna, an online retailer of all things eco. Since selling that business 2.5 years ago and then acquiring Snuggle Hunny, Julie has accomplished a LOT, from a brand and website refresh, new product development, becoming GOTs certified, expanding overseas, and so much more!

Nothing is ever smooth sailing – it’s been a wild ride for Julie over the last few years as an entrepreneur – but she very generously shares the details about all those ups and downs and what’s working to help grow the brand.

I know you’re going to love this conversation! So without further ado, let’s welcome Julie to the show.

Episode’s Show Notes: https://www.catherinelangman.com/episode-237/

Did you know – if you offer a 10% discount, you literally need to sell 25% MORE to make the SAME profit?

Right now, I’m seeing a LOT of brands sending out constant discounts.

Some who are sending big discounts on brand new products they haven't even launched yet! And up to 80% off for end of season sales!

These brands are NOT making money. 

And by continuing to discount constantly like that, they are only digging themselves deeper and deeper into that hole.

The reality is, consumers are more concerned about VALUE rather than DISCOUNTS.

So in part 2 of this series, I want to share my insights and most effective strategies for doing just that, so that you can generate the best, most profitable results from your email marketing efforts.

Show Notes: 🎙️ https://www.catherinelangman.com/episode-236-pt-2/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

https://www.catherinelangman.com/email-template

Free Growth Strategy: https://productpreneurmarketing.com/lets-talk 

The other day I saw the funniest thing on TikTok. This young woman entrepreneur was super excited to share this amazing hot new tip for growing your online store.

Guess what it was? Email marketing! I almost scalded my nostrils by snorting my tea when I saw that!

Maybe email marketing is like vintage fashion – it’s so old that it’s now new and cool again…

In all seriousness, though, I do get why email marketing may have fallen out of favour for a while there.

But the thing is, email marketing – done right – still really, really works. Even now, in 2024, it generates an average ROI of 3,800% and can account for somewhere between 20 and 35% of your revenue! 

So, in this episode, I’m diving into what NOT to do as well as some of my top secrets to crafting highly persuasive emails that make you money on tap.

Episode’s Show Notes: https://www.catherinelangman.com/episode-236/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

Free Growth Strategy: https://productpreneurmarketing.com/lets-talk

Years and years ago when my son Hamish was 1 year old and just starting out with swimming lessons. He really, really didn’t want to get into the water in the lesson pool. 

So, I did what all smart parents do…and I bribed him. I promised him one of the smiley face cookies from the cafe if he did the lesson.

He thought about it for a minute and then turned to me and said, ‘two biscuits’. And then promptly got into the water and did his lesson.

The irony of course is, this kid is now a national swimmer who competes at the Australian championships. So, the “return on investment” of those two biscuits paid off handsomely!

It’s the same in business: you need to consider what outcome you are optimising for. 

Are you optimising for return on ad spend? Or for long-term profitable growth? 

They don’t actually mean the same thing. You may think that a high ROAS, by definition, equals profitable revenue, but that’s actually false. 

This is critically important to understand if you want to grow, so let’s unpack the issue and I’ll explain what you should be doing instead.

Episode’s Show Notes: https://www.catherinelangman.com/episode-235/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

Workshop: https://www.catherinelangman.com/workshop

Free Growth Strategy: https://productpreneurmarketing.com/lets-talk

Have you been feeling lately as though it’s getting harder to get traffic to your website? 

If you’ve noticed this trend, you’re not alone. It’s happening to everyone. 

And as tempting as it might be to lay the blame for this on a tough economy or an upcoming election, that’s actually not what’s going on here.

In fact, what’s really going on has the potential to have a lasting and very negative impact on your website traffic and sales unless you educate yourself and implement the right strategies to combat it.

And there are two very specific forces at play here that have nothing to do with your customers’ spending power and everything to do with changes in technology.

For those of us who want to continue to thrive in an online business like eCommerce, we must do our best to understand how these changing technologies are affecting our ability to attract and convert customers. 

Which I realise that sometimes feels like an impossible task given how fast things keep changing all the time, but that’s why I’m sharing what we know, learn and discover here on this podcast!

Episode’s Show Notes: https://www.catherinelangman.com/episode-234/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

Workshop: https://www.catherinelangman.com/workshop

Get More Sales: https://www.catherinelangman.com/getmoresales

Free Growth Strategy: https://productpreneurmarketing.com/lets-talk

In a world where we, as consumers, are exposed to hundreds of marketing and advertising messages daily, it’s incredibly difficult for a brand to cut through that noise and get noticed.

Every now and then I notice a new brand doing a particularly good job of getting noticed, though, and today’s guest is one of those.

About a month ago, I was reading an article on the Mamamia blog about the best mascara brands, and came across one I’d never heard of before – Okkiyo – a new Australian brand of mascara designed for people with sensitive eyes.

Now, if you’ve ever watched my podcast videos you’ve probably caught me dabbing at my eyes from time to time. Nose too probably. I struggle with allergies daily, and a lot of skincare and makeup brands exacerbate them. 

So obviously the very specific niche that Okkiyo is going for with their brand spoke to me, but on top of that, their branding is super vibrant and really stands out and they have a really unique brand story.

Today on the show I’m excited to share an interview with Okkiyo’s founder, Dr Jaqueline Beltz. She’s not even 12 months in since launching the brand late last year, but she’s already surpassed 5,000 customers and shows no signs of slowing down! 

If you love hearing other entrepreneurs share their stories, you’ll enjoy this immensely! So without further ado, let’s welcome Jacqui to the show…

Episode’s Show Notes: https://www.catherinelangman.com/episode-233/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

Get More Sales: https://www.catherinelangman.com/getmoresales

Free Growth Strategy: https://productpreneurmarketing.com/lets-talk

https://www.okkiyo.com/

Instagram: @okkiyoeyes  https://www.instagram.com/okkiyoeyes

Facebook: https://www.facebook.com/OKKIYOEyes/