Strong customer relationships are more important than ever for business success, but the old ways of communicating and building relationships with customers don’t work anymore. Businesses need a modern way to deliver fast, personal and real-time communication to their customers.

Conversational relationships—building relationships with customers through personalized, messenger-based experiences—is the answer. On this episode of Scale by Intercom, join Shane Murphy-Reuter, SVP of Marketing at Intercom, as he interviews Brian Halligan, CEO and co-founder of HubSpot, about the importance of conversational relationships and how they can drive business growth.

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