In this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire break down why podcasting remains the most powerful channel for building authority, especially when supercharged by AI. They walk through the entire production lifecycle—pre-production, production, post-production, and distribution—sharing how they use tools like Gemini and Zencastr to streamline workflows without losing the human element. Dan also reveals his "episode packaging" strategy and introduces a new tool, Smack.fm, that automates the repurposing of episodes into dozens of social media assets.

My Favorite AI Tools
Transparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you.

• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
• High Level (My all in one marketing platform) - https://danchez.com/highlevel
• Zencastr (Best AI podcast tool) - https://danchez.com/podtools
• n8n (my favorite AI automation tool) - https://danchez.com/n8n

Resources Mentioned

• Google Gemini - https://gemini.google.com/
• Riverside - https://riverside.fm/
• Smack - https://smack.fm/
• Showrunner - https://showrunner.com/
• AI-Driven Marketer Podcast Assessment - https://aidrivenmarketer.com/pod
• AI-Driven Podcast Course (Free Tutorials) - https://aidrivenpodcast.com/

Timestamps

• 00:00 - Why podcasting is the ultimate channel for authority.
• 02:50 - Using AI in pre-production: From research to episode packaging.
• 06:53 - Switching from Custom GPTs to Google’s Gemini Gems for thumbnails.
• 07:57 - The Production Phase: Why human connection still trumps AI voices.
• 12:03 - Simplifying post-production with AI editing tools like Zencastr.
• 18:28 - Using Tella for solo episodes and screen recording.
• 20:00 - The Distribution Playbook: Turning one episode into dozens of assets.
• 24:23 - Automating social posts with Smack.fm.
• 28:09 - Where to find the full documented process for free.