In this episode, I sit down with Tony Ricketts, founder and CEO of Lawnline Marketing, to unpack how scaling a Specialized Company through systems, culture, and AI drives remarkable growth. Under Tony’s leadership, Lawnline Marketing secured the No. 306 spot on the 2024 Inc. As the leader of a specialized agency focused on the green industry, Tony shares how concentrated expertise and tailored processes helped Lawnline expand to support over 200 lawn and landscape businesses nationwide. We dig into how a Specialized Company leverages AI tools to automate content creation while preserving high-quality, industry-focused output. Tony emphasizes the importance of a strong cultural foundation—built intentionally—to sustain a Specialized Company as it scales. Tune in to learn how specializing strategically can give your business a competitive edge and set the stage for scalable success.