In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Taylor Hersom, Founder & CEO at Eden Data, who shares insights into their global scaling journey during the pandemic.

"Your reputation is everything as you're growing fast and trying to make it to your next round. And when you have multiple competitors in a space, you don't want your customer or prospect googling your name and seeing something like a data breach."

Taylor shares:

• His approach to growing the business; from focusing on partnerships and referrals to differentiating through branding and content marketing

• Key security concerns for founders, including reputational damage and the need for certifications like SOC 2 to close deals

• How he capitalised on the increased focus on cybersecurity during the pandemic as more businesses moved operations online

• How they identified an underserved niche and tailored their offerings and messaging to serve them effectively

• The one thing their team does to drive inbound leads

and more! 

 

 

Check out the other ways SaaStock is helping SaaS founders move their

business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland

Book you tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas

Join the waitlist: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS

founders between $100K - $10M ARR who are committed to growth and

helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world,

bringing together SaaS enthusiasts and experts to discuss the most

pressing topics in SaaS (https://local.saastock.com/home)