What if the single decision that changes your entire life looks ordinary in the moment. What if the turning point in your career doesn’t feel like a turning point at all until years later. And what if the leader you become is shaped not by victory, but by what you choose to do when no one else is paying attention.

That is the heartbeat of today’s conversation with Chris Martinez CEO of  IgniteUps.Ai, and it is one of the most revealing episodes we’ve ever released.

Chris’s story is not a typical automotive success story. It is a blueprint for what happens when hunger meets humility, when bold choices collide with adversity, and when a leader learns to build people just as passionately as he builds numbers. The man has run massive stores, written bestselling books, built technology before the industry knew it needed it, and weathered personal storms that would level most of us. And yet, what he shares in this episode is not about bragging rights. It is about lessons. Real ones. Earned ones. The kind leaders rarely talk about.

This episode is not simply a conversation. It is a masterclass in building something meaningful from wherever you stand today. If you are a dealer, a leader, a salesperson, or someone trying to figure out how to take the next step in your life, the perspective inside this discussion will stay with you long after it ends.

Enjoying the show? Subscribe and leave a review on your favorite podcast players!

• Subscribe on Apple: https://podcasts.apple.com/us/podcast/keep-the-change/id1622521488
• Subscribe on Spotify: https://open.spotify.com/show/2xcQk7kNGNOnWuZ14aDkWC

Connect with Chris Martinez

• LinkedIn: https://www.linkedin.com/in/chrisjmartinezatx

Connect with Bart Nollenberger:

• LinkedIn: https://www.linkedin.com/in/bart-nollenberger-4949405a/
• Facebook: https://www.facebook.com/BartNollenbergerCoaching