The Marketing Companion

Scaling human-powered marketing


Listen Later

As marketers sort through the new bag of AI magic tricks, it's important to stay centered on real value and the human connection at the center of marketing. In this episode, Mark Schaefer and Dennis Yu take a fresh look at the Human-Centered Marketing Manifesto and debate its relevance in the new digital landscape

Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.

For more of Mark’s insights every week, subcribe to his award-winning blog.

Mark also offers classes in personal branding and professional speaking.

Dennis Yu is on a mission to create a million jobs by training up international workers to serve American companies. Former search engine engineer who has spent a billion dollars on ads. Best-selling author and speaker.

...more
View all episodesView all episodes
Download on the App Store

The Marketing CompanionBy Mark Schaefer

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

86 ratings


More shows like The Marketing Companion

View all
The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

The Tim Ferriss Show

16,078 Listeners

The Knowledge Project with Shane Parrish by Shane Parrish

The Knowledge Project with Shane Parrish

2,637 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

749 Listeners

Finding Mastery with Dr. Michael Gervais by Dr. Michael Gervais

Finding Mastery with Dr. Michael Gervais

1,656 Listeners

Pivot by New York Magazine

Pivot

8,968 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,979 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

347 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,255 Listeners

A Bit of Optimism by Simon Sinek

A Bit of Optimism

2,165 Listeners

The Marketing Millennials by Daniel Murray

The Marketing Millennials

147 Listeners

Hard Fork by The New York Times

Hard Fork

5,410 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

154 Listeners

ReThinking by TED

ReThinking

613 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

79 Listeners