Well Coached with Chris Weinberg

Scaling Influencer Marketing with Callen Boyer of Sway Social | Ep 10

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Ever wonder how a visionary entrepreneur can transform insights from public relations and creator support into a thriving business? In this episode of Well Coached, Callan Boyer, founder of Sway Social, shares her journey from identifying a gap in the social media management industry to building a company that serves influencers and brands with authenticity and care. Callan reveals the lessons she’s learned about team leadership, financial growth, and balancing personal well-being with business success, offering listeners valuable guidance for navigating the creative industry.


What You Will Learn in This Episode:

  • How Callan identified a gap in the market and founded Sway Social
  • The importance of referrals and building a brand division
  • Strategies for fostering trust, motivation, and company culture within a creative team
  • How to support clients during vulnerable moments and maintain team morale
  • The financial strategies behind growing a business while staying profitable
  • Why it’s essential to be selective with clients to maintain company reputation
  • The importance of self-care and maintaining mental health as an entrepreneur
  • Callan’s vision for expanding Sway Social into the music industry and affiliate marketing education for creators


    • Check out Sway Social

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    Well Coached with Chris WeinbergBy Chris Weinberg
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