School of Podcasting: Expert Tips for Launching and Growing Your Podcast

I've been holding "podcast happy hours" during the pandemic. This is a place when some of us just wanted to talk to someone besides the cat. In one of those sessions, Scott Johnson from What Was That Like? shared how he ad success swapping episodes with another similar podcast. This got me thinking about strategies to grow your audience. This episode is sponsored by Focusrite

Mentioned in This Episode

What Was That Like? Podcast

Horse Radio Network

episode 677 - All about doing interviews and being interviewed

All the episodes featuring Glenn the Geek

TeePublic - for Shirts

Sticker Mule for Stickers

Mangools - Keyword Tools

Social Warfare plugin.

wisestamp.com - Cool Email Signatures

Erik's Audience Amplification Course

Start Your Podcast Today

Go to www.schoolofpodcasting.com/start

Full show notes at

www.schoolofpodcasting.com/727

As a Marine Biologist, Andrew Lewin from Speak Up for the Ocean Blue podcast (available in directories like Apple, and Google) just wanted to talk about treating the ocean better and keeping it safe. That was less than 10 years ago, now he's a key figure at Ocean Related events, and is becoming THE podcast about ocean conservation. Today we will hear parts of Andrew's story.

SPONSOR: FOCUSRITE

* Scarlett, now in its 3rd Generation, is the world’s best-selling USB interface range with over 3 million units sold worldwide * Choose from 6 different interfaces with 1, 4, or 8 microphone inputs depending on the number of hosts and guests on your show * Superior sound quality makes sure you sound your best * Works with the recording software you’re already using * Works with any type of XLR microphone * Loopback on select units allows you to record Skype or Zoom calls directly into your recording software with no workarounds * New unique Air feature adds brightness and presence to your voice

Check out the interface selector tool that helps you pick the right model for you at their website.

Start Your Podcast Today

Go to www.schoolofpodcasting.com/start

Andrew Lewin Opens Doors With His Podcast

03:12 When did you get the podcast bug?

03:56 When did he start his podcast?

05:40 What kept him going when he first started his podcast?

07:08 Why he didn't tell anyone he was podcasting?

08:25 Andrew gets invited to a conference.

10:50 Andrew was worried about negative feedback.

12:56 Andrew's relationship with Duke University.

14:02 Are these conferences for his job?

17:47 Changing your publishing schedule, what did your audience think?

20:27 Work-Life Balance?

21:38 Did his audience comment on his schedule changes?

23:10 How does his day job feel about his podcast?

24:24 The Toronto Zoo Podcast opportunity.

25:06 TV Show opportunity.

26:19 How do you promote your show?

29:10 Advice for new podcasters

Andrew has even begun helping people podcasts on his own site www.speakupforblue.com

Dave is Speaking This Weekend

35:15 I'll be speaking at indiepodcon.com and the Utah Podcast Summit. 

Question of the Month

37:04 Who would you like to have on your show and why? Be sure to tell us about your show and your website at www.schoolofpodcasting.com/question

Homework For White People

37:51 If you are not a person of color please, its time to get educated. Watch the documentary called The 13th on Youtube. Listen to "Seeing White." You will be amazed at what you learn. Corrupt politicians have not gone away at the local, state, and federal governments. We need to pay attention and vote them out. Rent the movie Slay the Dragon an Amazon. We need to vote these corrupt people out of office who don't do what we want. We need serious prison and justice reform in this country. 

 

My last episode had a typo, and a mistake in the audio ( I said the deadline for June's question of the month was in February). Today we're going to talk about how to fix things when you make a mistake in your podcast.

SPONSOR: Focusrite

* Scarlett, now in its 3rd Generation, is the world’s best-selling USB interface range with over 3 million units sold worldwide * Choose from 6 different interfaces with 1, 4, or 8 microphone inputs depending on the number of hosts and guests on your show * Superior sound quality makes sure you sound your best * Works with the recording software you’re already using * Works with any type of XLR microphone * Loopback on select units allows you to record Skype or Zoom calls directly into your recording software with no workarounds * New unique Air feature adds brightness and presence to your voice

Check out the interface selector tool that helps you pick the right model for you at their website.

How to Fix a Mistake In Your Podcast

You publish an episode, and you're listening back to it in Apple Podcasts and then OH NO! You hear a mistake. What do you do?

Go back to the software you used to create the file and fix the mistake (re-record, eliminate silence, whatever the mistake was).

Then export the file using the exact same file name as the original.

Then replace the file on your media host (video below).

How to Fix A Typo in Your Podcast Show Notes

To fix a typo go to whatever tool you use to create your feed and remove the typo and save your changes. It will take up to 24 hours for the update to appear in the Apps.

What Happens if You Upload a Repaired Episode with a Different File Name?

If you upload your new "updated" file with a different file name, it will take up to 24 hours for Apple (and other apps) to update to see the new file (which means it won't work in the app).

Learn from Your Mistakes

Once you fix your mistake, don't just move on. Take a second and assess why this happened? Is there anything you can do to avoid this in the future.

I always listen to the episode (speeded up) before publishing it. Every time I don't - those are the episodes with the issues.

Do you have too much on your plate?

Are you trying to hit a self-inflicted deadline that may not be super important to your audience?

We all make mistakes, but smart people learn from their mistakes. REALLY SMART people learn from other people's mistakes.

Because of My Podcast - I Got to Meet Gary V

23:05 I've said in the past your podcast is not your business, but it can be your business card. Today Mike Simmons from Just Start Real Estate podcast explains how his podcast lead to him meeting Gary Vaynerchuck.

If you have a "Because of my podcast " story, I'd love to hear it.

Question of the Month

25:11 What guest would you LOVE to get on your show? (and Why).

Go to www.schoolofpodcasting.com/question to answer by June 26th.

Don't forget to mention your show, and where we can find it (website).

The Truth About Transcripts

25:43 I've been saying that Transcripts are not the best solution for "show notes" as we don't talk like we write and we don't write like we talk. Yet some people preach how "more words equals more visitors." I was listening to the Marketing School show and Neil Patel (a SERIOUS SEO GURU) and Eric Siu (Major Marketer) explained how they paid to have really good transcriptions and it didn't do anything for their show. It's better to take the transcripts and work them into a blog.

ID3 TAGS and SEO?

27:23 ID3 tags are stored inside your mp3 file. People keep obsessing over them and the reason I've heard is they feel it affects their SEO. While apps are transcribing the content of the show for better search, to the best of my knowledge they are not looking at ID3 tags.

ID3 tags are only used if someone pulls a file out of the feed (for example they download your episode off your website and listen on their computer. ID3 tags used to have a much more significant place in podcasting, but this has diminished over the years. However, I still add ID3 tags to my files as it takes all of 10 seconds.

My Take on Joe Rogan

Joe Rogan got $100 Million. Good for Joe?

Joe is a content creator, and technically he's not a podcaster anymore (but the audience thinks he is...)

The big takeaway is Joe proved that GOOD content is valuable.

Ready to Start Your Podcast?

Go to www.schoolofpodcasting.com/start

Join worry-free with a 30-day money-back guarantee

Question of the Month: Focus Groups

01:43 Currently, I'm obsessed with focus groups. Why? Because every time I hear someone talking about growing their audience the absolute last thing they mention is their content. So I asked my audience if they had ever used a focus group and Max from Aviation News Talk and Sharon from All God's Women both share how they had got some feedback and both feel they would benefit from it.

Recently I did some market research that had me way out of my comfort zone but the information I received was worth the discomfort.

02:26 Max from Aviation News Talk

04:34 Sharon From All God's Women

06:02 We All Benefit from Constructive Feedback

Facebook Vs Mighty Networks

On a previous episode, the hosts of the Wealth Without Wall Street were interviewed and mentioned how they had grown their overall revenue by 300%. One of its key ingredients was a Mighty Network. When I looked into this tool, I found it to be the swiss army knife of building communities (and if you want it - revenue). With Facebook losing 15 million in the last two years source and trust getting lower and lower why not move a separate mobile-friendly location where YOU are in control of your community.

Jessica Shamora is the Head of Brand and Growth at Mighty Networks and came to answer my questions:

Jessica Shambora and talk about Mighty Networks and how you can use them to build community. We talk about why a Mighty Network is better than Facebook and more (see chapter markers for more details).

Check out Mighty Networks

 

Get Some Feedback on Your Show

Two experts with over 40 years of combined experience go over your podcast, your website, your goals, and help promote your show. Go to:

www.podcastreviewshow.com

June Question of the Month

47:16 This month's question is "Who would be your #1 guest you want on your show?"

I need your answer by June 26th.

Go to www.schoolofpodcasting.com/question

Start Your Podcast Today Join the School of Podcasting

• Step by step tutorials
• Live group coaching (get your questions asked)
• Private Facebook filled with other brilliant podcasting minds
• Priority email support with private instructional videos (ask a question expect a video answer)
• 30-day money-back Guarantee

Go to www.schoolofpodcasting.com/start

While many podcasters create content as a hobby, today we talk with Daryl Grove (who along with his cohost Taylor Rockwell) create the Toal Soccer Show. Today we talk with Daryl to go over how they make their show, how they interact with their audience, and how they developed the relationships with advertisers and their private membership.

01:35 Why is This Good?

I came across the trailer of the show Once upon a Gene and was floored by the emotions that bubbled up to the service. It makes you laugh, cry, and think. The vulnerability of the host sharing her thoughts sucks you in. Her courage to share her disappointments, I found it amazing. Check out the show at effieparks.com 

Also, Effie was on the latest episode of the Podcast Roundtable  07:16 Introduction to Daryl Grove

Delivering Content You Can't Get Any Place Else to a Niche Audience

09:03 Interview with Daryl Grove

Sponsor:

Before you go promoting your show, shouldn't you get some honest feedback on what is and what is not working with your show? When you order a podcast review you get TWO consultants with over 40 years of combined experience in radio and podcasting. We look at your episodes, audio quality, the flow of content, alignment fo content with your goals, your website, and more. You also appear on the Podcast Review show (for added exposure).

Get reviewed today at www.podcastreviewshow.com/reviewme

42:33 Question of the Month

44:09Free "Ohio" Webinar Tonight at  7 PM ET

45:18 Your Podcast Website Webinar

Mentioned in This Episode

effieparks.com  - Once upon a Gene

Podcast Roundtable 

Moonclerk Subscriptions

Podcast Review Show

The School of Podcasting

Total Soccer Show

Free "Ohio" Webinar Tonight at  7 PM ET

 Your Podcast Website Webinar

You hear alot about LinkedIn (and other social networks) and you may be wondering, should I be using LinkedIn to help grow my podcast? Today I talk with LinkedIn Guru Karen Yankovich who is also a podcaster. If you're new to LinkedIn here are some fun facts:

1. LinkedIn started on May 5, 2003
2. LinkedIn has 332 million members
3. 2 new users join every second
4. 42 million unique mobile visitors per month. This stat is up from 29 million a year before (This is a 45% increase in just 12 months )
5. 107 million users are in the USA alone
6. The average time a user spends on LinkedIn is 17 minutes per month
7. 25 million LinkedIn profiles are viewed every day
8. One in three professionals on the planet are on LinkedIn
9. You can increase your LinkedIn views by 11 times by including a photo
10. 41% of users visit Linkedin via mobile
11. 56% of members are male
12. 44% of members are female
13. 30,000 long-form posts are published on Linkedin every week
14. 13% of LinkedIn users don’t have a Facebook account
15. 59% of Linkedin users don’t visit Twitter
16. LinkedIn users spend 26% of their time on LinkedIn using the mobile app 

source https://www.jeffbullas.com

Interview With Karen Yankovich

Karen built her multiple 6-figure businesses by learning how to blend high-touch relationship-based marketing with practical business online savvy, and she brings that success to her clients as well. Her mission is to empower entrepreneurs to build highly profitable businesses doing what they love, all while making an impact.

Connect with Karen on LinkedIn

Check out her Good Girls Get Rich Podcast

Check out her free training at wwwfreelinkedinworkshop.com

07:04 Karen Yankovich Interview

08:00 Facebook vs LinkedIn - The Difference?

09:00 Connect or Not Connect with Everyone?

11:01 Top LinkedIn Mistakes

13:24 What Can Podcasters Use LinkedIn For?

15:00 Your LinkedIn Profile

16:55 Articles Vs Posts

18:13 LinkedIn Sales Navigator

20:52 What Does LinkedIn Mean By Active?

21:25 How much time does it take to see results?

25:03 Who is Your Audience?

26:30 The benefits of clarity

28:35 What was the thing that stopped you from publishing?

29:19 Best Feedback from your podcast

30:18 Best LinkedIn Story

32:30 What Does Karen Offer?

38:03 Question of the Month

My Main Takeaways

Here again, we hear how Karen has a clear idea of WHO she is talking to and trying to reach. 

LinkedIn is not magic, but it helps you build relationships. Relationships can be magic

Don't just contact people and connect to make your numbers grow. You should have a plan. Start a conversation. 

Do your homework and know who you are contacting so that first impression is a little warmer. 

Get Some Honest Feedback on Your Podcast

Dave Jackson (15 years in podcasting) and Erik K. Johnson (30 Years in radio) will listen to your show, listen to the goals of your show, evaluated your website, audio quality, flow on content and let you know what you're doing right (so you can do more of that) and give you tips on how you can "polish" some parts of your podcast. 

For more information see www.podcastreviewshow.com/reviewme  Check out previous shows in Apple and Google

We Are Podcast Online Event

www.wearepodcast.com

Question of the Month

I'm becoming obsessed with focus groups thanks to watching the TV Show The Profit on CNBC. I see people who are starting to market their show (or wonder why it may not be growing as fast as they want) and it always appears there has been a lack of honest feedback from people you feed would enjoy your show (your target audience). For May the question is again somewhat open-ended. The topic? Focus groups. Did you assemble any feedback? Would you be interested in getting feedback on your show? If you were to start one, do you have any ideas or insights?

Send in your answer by May 22nd, 2020 at www.schoolofpodcasting.com/question be sure to mention your podcast and website. 

Dave's Podcast Half Time Newsletter

Get insights into new tools, podcast news and more (unsubscribe any time)

See www.schoolofpodcasting.com/newsletter

Ready to Start Your Podcast?

Check out www.schoolofpodcasting.com/start

Last year I met Brent Besham and She Podcast Live and hear about Poddit.  In this interview, you'll learn what Poddit is, and how you can use it. 

Full show notes at www.schoolofpodcasting.com/721

Time Table

03:03 Poddit Interview - Brent Basham

14:43 A Guest Questionnaire

22:11 What Podcasters Can Learn From Michael Jordan

24:22 Focus Groups Tips

27:47 Website Webinar May 20th

28:13 Descript is Pretty Cool

31:16 SOP Housekeeping

What is Poddit?

People are using email, they're using Google forms, and we're moving a direction to really try to solve that pain point for podcasters where they can push everything to our platform, use our platform. To coordinate and integrate, like the scheduling and all the different parts of it. It could be the central place for coordination of the interview and all the details and reminders, and there's a lot of things.

The Goal of Poddit?

Poddit wants to be the best way to connect for your next podcast interview. There's a lot of facets to that on each side of the mic and they are exploring and expanding on both sides. 

 

Poddit Preview Video

Click here to watch the Poddit Preview Video

Your Podcast Website Webinar

This free webinar will cover what you can do on your website, best practices, and some new tools you can use to create a great looking, highly functional website. 

Go to www.schoolofpodcasting.com/webinar

Question of the Month 

Did you use any kind of focus group for your podcast? If you did what did you learn, if not why not? 

I need your answers by May 22nd, 2020. Be sure to mention your podcast and website (slowly) 

see www.schoolofpodcasting.com/question

Mentioned In This Episode

Poddit.net

Text Expander

The Ultimate Guide to Doing and Being Interviewed

Other Resources For Finding Guests from podcastingresources.com

Interview with Andrew from Podcastguests.com

School of Podcasting Poddit Page

Start Your Podcast

Join worry-free with a 30-day money-back guarantee

go to www.schoolofpodcasitng.com/start

Because of My Podcast

Kevin from the AP Professor

Check out Kevin's book "Pandemic Tracking: A survival Guide for College Faculty."

Check out Kevin on the Podcast Review Show

Contributors

Arnie Chapman _ Football History Dude

Joan Wheeler - Culture Rich Podcast

Darwyn Dave - Dealing with My Grief

David Oliver Kling Sacramental Whine, and Midgard Interactive

Kris from Kris and Kristine

Clay Groves From Fish Nerds

Zoe and Sammy From the Daily Chicken Podcast

York From Poetic Earthlings 

Dennis Trumpy - Sleep To Healthy

Stephen Indrisano - Stephen King Boo! Club

Kim Newlove - The Pharmacists Voice

Timothy Kimo Brien - Create Art & Podwrecked

Mike Thomas - Innopsis Podcast

Links to All Items at the Website

http://www.schoolofpodcasting.com/720

Time Table

00:43 Because of my Podcast 05:09 What Do You Use to Make Your Podcast 06:07 Arnie Chapman Football History Dude 08:30 Joan Wheeler Culture Rich Podcast 12:09 Darwyn Dave Delling with My Grief 16:37 Dave - Sacimental Whine - MidGaurd Interactive 18:37 Kris - Kris and Kristine Show 21:04 Clay Groves - Fish Nerds 23:44 Zoe & Sammy The Daily Chicken 25:06 York - Poetic Earthlings 26:10 Dennis Trumpy - Sleep to Healthy 28:05 Steven Indrisano - Steven King Boo! Club 32:59 Kim Newlove - The Pharmacists Voice 39:46 Tim From Create Art 42:55 Mike Thomas - Innopsis Podcasts 46:19 Dave - School of Podcasting 50:41 May Question of the Month

Become a Paton

http://www.schoolofpodcasting.com/support

Podcasting Goes Over 1 Million Active Podcasts

According to the Site My Podcast Reviews, there are now over 1 million active podcasts. They define “active” as any podcast that has published at least one episode in the last 90 days, and “inactive” as any podcast that has not published any episode in that same time." So what does this mean?

• Podcasting is not a fad
• Podcasting works
• Podcasting is continuing to grow

Does this mean you are too late. NO! Really podcasting is just getting warmed up. There is still 30% percent of the US that hasn't listened to a podcast yet.

Wealth Without Walstreet's Russ and Joey Discuss How Podcasting Boosted Their Business

Today we are joined by Russ Morgan and Joey Mure from Wealth Without Wallstreet. This interview was done during a pandemic, children were home from school so my guests Joey and Russ retreated to their closet and to their car to find a quiet place. You have to use what is available and if that is a phone line- that's what you use. This had some great takeaways

07:27 Starting with no real plan

08:44 The Original Community

10:14 Community Tools (Mighty Networks)

11:26 Podcasting Enhanced Their Services

13:03 Behind the Scenes of the Community

16:10 How their business has changed

17:58 Their Prospects are Better Educated

19:39 How do you know your podcast is good?

22:15 How Do They Choose Their Topics

25:57 Because of My Podcast

29:31 Things That Didn't Work

34:32 Special Deal from Russ and Joey

38:06 Question of the Month Reminder

39:31 Ready To Start You Podcast?

44:04 Bloopers

I love that they built a place for their community to find out what they needed (using Might Networks) and they invited their guests to do open Q&A and invited them into their community.

You can join their community and take charge of your finances by going to www.wealthwithoutwallstreet.com/sop

Podcast Quick Launch Back Open

As I only allow so many people in the mentoring program at the same time, it was not available for a little while. Those people have gone through the program and it is not available.

Click HERE for more information.

This Month's Question

For April, “What do you use to create your podcast?” This could be hardware, software, business tracking, organizational if you use it in some capacity with the creation of your podcast.” We need your answer by April 24th, 2020. Go to schoolofpodcasting.com/question

More Detailed Notes at

www.schoolofpodcasting.com/719

As a podcast consultant and coach, my biggest struggle is not getting people to pick a name, or artwork, or finding the right gear. Those are all a walk in the park. My hardest part is getting people to start. First I need them to press record, and then I need them (after a few practice runs) to press publish. Then once I get them to publish, you have to be ready to pivot and tweak your podcast unless you think you got it 100% perfect on the very first try. 

Today I share stories and insights from

Danny Elfman

Kevin Smith

Jeff Dunham

Matthew Dicks

Bouncecast Software Review

See the video podcast review www.schoolofpodcasting.com/bouncecastreview

Podcaster Happy Hour

Need a place to come hang out and chill. Looking for a place to come and just have some conversations and relax? Check out

www.podcasterhappyhour.com

Question of the Month

What do you use to create your show? Answer at 

www.schoolofpodcasting.com/question

Ready To Start Your Podcast? Start Your Podcast Today Join the School of Podcasting

• Step by step tutorials
• Live group coaching (get your questions asked)
• Private Facebook filled with other brilliant podcasting minds
• Priority email support with private instructional videos (ask a question expect a video answer)
• 30-day money-back Guarantee

Start your podcast today. Click Here

Mentioned in this Episode

What was that like podcast with William Hung?

Storyworthy Book

Speak Up Story Telling Podcast

Jeff Dunham on WTF

Kevin Smith Interview

Danny Elfman Masterclass

The Podcaster Attitude – Your Biggest Tool For Success

Juggling the Podcaster Attitude

Overcoming with Imposter Syndrome