School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Today we are talking about Plugins. Plugins are things you add to your audio editing software to make it better, more efficient, etc. The best way to avoid buying these (or using these) is to record good audio in the first place. That is not always an option (especially with interview shows with guests) so there is a company that has a bundle on sale 72% off and I put it through some tests. Please note this is an affiliate link (but also note - some of these are not great). 

For videos and more information see www.schoolofpodcasting.com/era

Videos and more at www.schoolofpodcasting.com/698

Question of the Month

20:00

What is bugging you?

Brandy Henry from engaging on social media with Brandy Henry

Karrie Bond from the Keywest Perspective Podcast 

Jason Sacco from The Ankylosing Spondylitis Podcast

Libsyn and Spotify Changes

Spotify no longers makes a copy of your file and puts it on their website (they serve it directly from Libsyn). This makes it much easier to replace a file. This also means your stats are going to shift in the Libsyn dashboard. Instead of being in a separate section, the Spotify stats will go under the "normal" Libsyn stats (so don't panic). 

Question of the Month for December

I do this every year. Please record your response and include the following:

1. Your name and the name of your podcast
2. Your website where we can find your podcast
3. A brief synopsis of what your podcast is about (who its for, and what to expect)
4. What is your favorite podcast from 2019?
5. Why is it your favorite?
6. What is the website of this podcast? 

I need the answers in by December 27th, 2019 so it can be heard on December 30th. 

Mentioned In This Episode

First Things First (Book by Steven Covey) 

The Stephen R. Covey Interactive Reader - 4 Books in 1 (includes audio and video)

Audphonic Levelizing and Noise Removal Tool

Start Your Podcast - Grow Your Influence (and numbers)

Join the School of Podcasting and quit worrying about buying the right equipment, sounding stupid, unprofessional, etc. We take you from idea to influencer and offer a 30-day money-back guarantee. Sign up for a monthly or yearly subscription.

So many people jump to podcast advertising when they think of making money with their podcast. This may be partially due to listening to the radio which makes its money via advertising.

About Heather Osgood

She started her career in advertising sales and quickly learned the valuable lessons in what it meant to be a business owner. Additionally, she has served as a business coach to hundreds of small business owners. With a background in radio advertising and a love for podcasting, Heather was in a unique position to start an agency that could help both advertisers get better results as well as assist podcasters in finding sponsors. She founded True Native Media in January of 2016 with the hopes of helping everyone find a bigger piece of that advertising pie, and acquired j/k media agency in the fall of 2017 to further those goals.

Check out the Market Success with Podcast Advertising show.

Podcast Advertising Insights

In this episode with Heather Osgood we learn:

• What expectations both the podcaster and advertiser should have in place.
• How many downloads advertisers are looking for in a podcast.
• The best stat to measure your podcast in regards to advertising.
• What the current CPM rates are.
• The different types of advertising.
• How long you should run an advertisement
• Why dynamic ad insertion may be a way to get enough downloads to meet the advertiser download requirements.

Key Points

Going forward it may be more important when someone listens instead of when the show was published (especially for evergreen content).

If you use programmatic advertising (which pays from what I've calculated .0017 cents per download) why would an advertiser agree to pay more when they know you will accept less?

Check out the Market Success with Podcast Advertising

[click_to_tweet tweet="Everything you wanted to know about podcast advertising" quote=" Everything you wanted to know about podcast advertising" theme="style3"]

Mentioned in This Podcast

Spark Christian Podcast Conference February 21-20, 2020 Houston Texas

Podcast Movement Evolutions February 12-15, 2020 Los Angelas, Ca

Book Me to Speak at Your Event. I'd love to hear from you

Work With Me

Join the School of Podcasting or let me be your podcast mentor

In the same way that kids on Halloween want candy, podcasters want downloads. How much? MORE is the only answer. 

Should your list your show in (insert directory name)? Well, will it help you potentially grow your audience? Then the answer is yes. Yes, Stitcher and Luminary both run ads in between your episodes (and you get none of that revenue), but for me the potential of more listeners outweighs it. Luminary has also burned through 100 million and has received another 30 million to burn through. 

Links Mentioned In This Episode

Social Subscribe and Follow Plugin

Podlords

Text Expander

Karen Jackson A long look Slow Art

Your Podcast Consultant

School of Podcasting

Podcasting Resources

More Information

There are tutorials, videos, and links to directories at 

www.schoolofpodcasting.com/696

How do I come up with an idea for episodes? This show just celebrated 14 years in podcasting, and I would be lying if I said it was easy to come up with ideas for an episode every week. I will say this. There are some episodes that I feel are great, and I get no feedback on, and others that I feel I took out of the oven a little early and maybe were not quite ready to go to the public, and I get tons of feedback. I've also had a few shows that finding new ideas for episodes took all the fun out of doing the podcast, and so I shut the showdown.

Think Twice When Setting Your Schedule

I always advise my clients to record a few episodes so they can make an educated decision. Once you see how long it takes to create an episode you can look at your current obligations and schedule and figure out where you are going to squeeze in your podcast. While you don't have to have a consistent schedule, I feel it really helps. Why? Because when you release on a predictable schedule, you become part of their routine.

How To Never Run Out of Ideas For Your Episode

You know I have to start with value. I can put out episodes every day and not have a problem if I don't care about delivering value. However, I deeply care about delivering value so it can be a struggle. Here are some ideas:

Facebook Groups

If there are Facebook groups around your genre, you can join these and just listen. By seeing what people are talking about you can create content that you know will resonate with your audience. How do you do this? Go to Facebook.com and in the search bar at the top of the Facebook screen type in whatever your show is about and see if there are any Facebook groups.

Google Alerts

Google Alerts is a tool where you put in a topic, it scours the web, and emails you links to stories with that word or phrase. It's not a bad idea to setup an alert for the name of your show so you can track if anyone is talking about you, or infringing on your trademark.

Subscribe to Blogs on Your Topic

You can use a tool like Feedly or InoReader so you can login to one place and see what is happening in your space.

Following Conversations on Twitter

Using Tweet Deck you can do a search for a topic and then take that search and add it as a column of information.

Consuming More Content

If you use Chrome there is an extension creatively named "Video Speed Controller" that allows you to watch videos faster.

New Releases on Amazon

You can go to Amazon and look at new releases in your category and then have that information sent to you in an RSS feed. (which you can use in Feedly or inoreader).

Search Engine Keyword/Idea Suggestion

Ubdersuggest is a free tool that has TONS of used, but it does have a Content Ideas tool where you enter a subject and it will spit out ideas, and show you how popular they are. Answer the Public is a very creative tool that you type in a subject and it gives you a list of questions that people may be searching for (that you can export as a CSV file). Both these tools are free.

What is Popular on YouTube?

YouTube is the second largest search engine. You may have heard of it. With this in mind, you can search for your topic at YouTube. Find a channel that primarily covers your topic and then click on videos, and on the right-hand side click on Sort by > Most Popular. 

If you do this on my channel you will see my top videos are

How to record Skype the easy way

Anchor.fm Review Watch Before Using

Why you should NOT use Soundcloud as a media host

What is a podcast? Understanding the mechanics of podcasting.

The idea here is not to steal someone's content. The idea is to see what is popular and then see if you have an opinion, insight, or story about that topic. Maybe there are a couple of topics you could combine to create a new look on an old subject.

Resources For Interviews

Check out the Guest Booking resources at https://podcastingresources.com/listing-category/podcast-guest-booking/

What if Someone Else Has Already Talked About This Subject?

There are times when you may notice that your "competition" may have talked about a subject you want to talk about. Go ahead and talk about it here is why:

• In the USA every night there are at a bare minimum of six different stations reporting on politics. People want to hear what YOU think about something.
• You are assuming people listen to BOTH you and your "competition (and that may not be the case).

November Podcasting Events

 

For links and information see www.podcastingevents.net

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Bonus Content/Patreon

We har about the benefits of podcasting on this show, and I attempt to get people to start their podcast and often ask, "What is the worst thing that could happen?" I wanted to hear what was the worst thing that happened to you by starting a podcast, what was the biggest regret?

The Positive Side of Podcasting

Here are some of the things people have reported happening "Because of my podcast:"

I was able to get a dream trip to a Lambo field and watch my beloved Green Bay packers I improved my conversational skills I was asked to write a book People went to an event to meet me My face is on the cover of a comic book I raced in the Baja 1000 I got free bottles of wine I got a job I now work in media communications for the Federal Government I get to chat with my brothers on a weekly basis I get passes to the college world series They sent a Maserati to pick me up I've got to meet people I have no business meeting I have a new purpose in life I have more customers

Biggest Podcast Regrets:

People have gone from obsessing over starting their podcast to obsessing over the next episode(s).

Dan from Podcasters Kit

Clay from Fish Nerds

Craig from Ingles Podcast is considering the time it takes to create a podcast

Jonathon from Weekly Awesome is concerned about the time it takes to create episodes.

Doug Payton from Consider This! podcast had some negative comments and a weird situation where someone sent an unpaid pizza to his house (spooky)

Arnie from the Football History Dude

One person is regretful about not remember the names and faces of people they meet.

Question of the Month for November

In honor of my first CEO that I ever worked for ( Richard Jusseaume ) who would tack on the question, "What's bugging you?" on to the employee survey, I ask you, "What's bugging you?" Leave your answer at www.schoolofpodcasting.com/question

Mentioned In This Podcast

Focus is more important than microphones

Podcast Review Show

Next Week:

8 Tools to Help You Generate Ideas For Your Podcast. Subscribe to the show and get access as soon as the episodes is available.

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Today we are going to take the phrase "Value Proposition" which is typically used in business and apply it to podcast. In the past few months, I've attended a fair amount of conferences and I ask people about their podcast. In most cases, people explain their show and I can see if I want to listen or not (or decide if I'm their target audience). I want to identify what people feel is valuable, and then help you shape that into your message. I learned about some of this in Tim Schmoyer's Video Creators course. The one that caught my eye was the Value Pyramid.

The Things That You Should Ensure You Are Doing Before Pressing Record On Your Podcast

I always say if you are not going to make your audience :

• Laugh
• Cry
• Think
• Groan

If you are not educating or entertaining them, then don't press record. There is no value. The value pyramid from Harvard Research takes it even deeper.

What is Value?

Value is when the benefit of consuming your content is worth the time and effort it takes to consume it.

This is Why It Needs to be EASY to Consume Your Content

If you make someone dig for your play button, or only put a subscribe button for Apple Podcasts and completely ignore the Android side of life, the android users are likely to say "Never mind" and give up trying to get your content on your phone. This always means that if you make it easy to consume your content, they might give you a "pass" with your content if they didn't have to dig to get the content.

Functional Value

Do you help your audience by making things easier? Do you save them time? Do you save them money? Does it provide a way for people to connect?

Emotional Value

How does your podcast make people feel? Does your podcast reduce anxiety? Do you reward your audience? Does the design tweak their emotions? Does it boost their wellness? Is there a badge people could wear to show their loyalty?

Life-Changing Value

These values promise a personal transformation of some kind. If you can provide life-changing value, your audience will LOVE your show. If you have a community where they can belong. Can you make them feel like they've achieved a goal? Can you motivate them? Can you provide hope?

Social Impact Value

Are you impacting more than your audience?

How Do You Tell People You Deliver Value?

A value proposition explains how your audience benefits from your show.

It may point out who your audience is.

Why you are a better fit than other podcasts.

How your podcast will help solve your audience's issues.

Different Pieces of a Value Proposition

Have a short but powerful headline that helps summarize a key aspect of your UVP (in less than 10 words). Have a supporting sub-headline or short paragraph to help explain or clarify your UVP. Have a short bulleted list of the benefits/advantages of using your product/service, with supporting visual imagery (for example, icons, badges, or a hero shot). Show all of the elements above the page fold (the area that visitors can see initially without having to scroll).

Make It "No Thinking Involved" Clear

In one article it mentions how you need to make it CLEAR to the person hearing or reading it. Here are some examples:

Stripe: “Web and mobile payments, built for developers Lyft: “Rides in Minutes” Zapier: “Connect Your Apps and Automate Workflows”

By looking at this, I understand what each company does.

Here are some more:

Stripe: “Web and mobile payments, built for developers” Lyft: “Rides in Minutes” Target: “Expect More, Pay Less” Skillshare: “Learn a New Skill Each Day” Evernote: “Remember Everything” Zapier: “Connect Your Apps and Automate Workflows” Bitly - shorten, share, measure. Spotify: “Music for Everyone”

What Value Do YOU Bring

Why should your ideal listener listen to YOU.

What do you do differently than other podcasts on your topic?

Not So Good Value Propositions

Epson says, “Where there’s business, there’s Epson.” - Very generic

HP says, “HP: everywhere you do business.” - Very generic

Time Warner Cable says, "Enjoy Better." - Vague.

Burger King: Be Your Way - Confusing.

This is an example of what some like to call blandvertising. It could mean anything, and sometimes its just keywords that are thrown together.

Confusing Podcasts

I looked in Apple podcasts to see if there were any shows that were confusing to me. Here is one I found:

the salvaged soul podcast: This podcast is a place for all things REAL. I want to help you live your best life by being true to yourself. I will share all the ups and downs of business, marriage, family and friends! The good, the bad, the ugly. The real way to reach happiness and financial freedom!

It Always Comes Back to Knowing Who Your Audience Is

When you know who your audience is, and what their pain points are you eliminate competition as fewer people will be doing what you do.

You want to use their verbiage so its easier to connect with them. In an Apple review, someone put "The best information and experience to learn the right way to podcast from the heart of a teacher" about this podcast. Look for phrases and points that you can use to help explain your value.

She Podcasts Live Revisited

34:44 Jaye From The Pot Stirrer Podcast shares her insights from attending She Podcasts Live

Question of the Month

I have a "Because of my podcast" segment that points out the benefits of podcasting. Do you have any negative side effects of podcasting for you? Be sure to mention your show and website when you go to www.schoolofpodcating.com/question

I need the answers by 10/25/19.

Mentioned in This Episode

Video Creators

My Stuttering Life

More on Value Propositions

Work With Me

Join the School of Podcasting or let me be your podcast mentor

I'm back from She Podcasts Live 2019 with some insights from an all women's podcast conference. It was great fun, great conversations and LOTS of laughs. Elise and Jess put on a great event, and everyone walked out with lots of actionable items to put into their podcast.

1:57 Because of My Podcast Jonathan Bloom from Weekly Awesome

3:00 Listeners WILL BINGE YOUR SHOW with Kimberly Sumpter from Sistahs Connect

5:41 You are NOT alone - with Jason from

7:59 Because of THIS podcast

11:54 Your Voice Can Make a Difference

16:41 Speakup Story Telling Podcast with Matthew Dicks  - Women need to speak up

19:51 She Podcasts Live was Safe for Women

27:05 NaPodPoMo - 30 podcasts in 30 days

32:25 question of the Month (answer here )

33:11 Book Update

33:47 DC Podfest - use the coupon code DJPALS

34:26 podcastingevents.net

35:52 My favorite quote from She Podcasts Live

Work With Me

Join the School of Podcasting or let me be your podcast mentor

I have added a new book to my "Must Read" list if you are a podcaster. The first one was Platform: Get Noticed in a Noisy World by Michael Hyatt. Why? Because he talks about making WOW content.

My second must-read book is Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money by Patt Flynn. Why? Because it talks about making sure your product (or in this case a podcast) is going to connect with your audience.

My third must-read book is Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling This seems somewhat obvious, but someone who is good at storytelling wrote a book that was hard to put down. That's like saying I couldn't stop eating cupcakes from the top cupcake baking chef. It's a book I want to read over and over until the skills in the book are as natural to me as breathing.

 

Full Show notes at www.schoolofpodcasting.com/691

Should I Even Start a Podcast?

Yes, and here is why. Americans spend over 60 billion dollars a year on diet books. Now you might say that is why people write books because people buy books - because each year more and more people are getting fat. How many people move to Los Angelas to become an actor or actress or to Nashville to be Musicians. You have your talent. You have your goals. You have your unique insights and they aren't going to help or entertain anyone sitting on your computer.

I'll Never Be Good As....

I've spoken about impostor syndrome in the past. Today I'm going to talk a bit about Tom Brady who some consider being the best Quarterback of all time in American football. Tom Brady decided to pursue football in college (he was good in multiple sports, but LOVED football). He went to Michigan in 1999. He didn't look at the top quarterbacks in 1999 and say, "I'll never be as good as Bret Farve, Troy Aikman, or Steve Young. Instead, he pursued football and used those quarterbacks as inspiration.

You may not be as good as someone, you may actually be better - because you can learn from their history.

When Your Podcast Is Stuck

Today we are going to talk about getting your show unstuck. Here is a typical podcast that I run into on a regular basis. Maybe this sounds like you:

• Podcasting for five months
• Averaging about 54 downloads per episode
• Looking to grow your audience (we all area)
• Looking to make some money with your podcast

It's hard to monetize a show with 50 downloads per episode. Many people don't realize that you're lucky if you get 5% of your audience to take action. That means three people will take action (if we round up).

Finding Motivation to Keep Going

You started your podcast cause you love your subject, and you want to talk about your subject, podcasting sounded fun, and you jumped in.

Scenario: You and your cousin love to talk about your favorite TV show. You start a weekly podcast and you talk about your favorite TV show.

Conclusion: This podcast is successful. You wanted to talk to your cousin about your favorite TV show with your cousin and you are. Now you want to earn some income. You changed your why.

Try this: Go to an episode from three months ago and measure how many downloads you got in the first week. Then measure how many downloads you received from one of your latest episodes. I did this for someone at Libsyn and his numbers were up 20%.

You Changed Your Why

Now you are stuck with a podcast about a TV show that is trying to make money. I said in my previous episode about making money with your podcast that the #1 BEST way to make money with your podcast is to have a product to sell your audience. You don't have one of those.

The second best way is through affiliate marketing. Aside from DVD's of the show, there may not be a ton of products related to the show that you can promote and earn a commission on the sale.

This leads you to crowdfunding with a  tool like Patreon. Patreon says you might get 5% (that's three people in your case) and the average donation is $7 so you might end up with $21 for the month. That should pay your monthly media hosting bill. At least your not losing money to enjoy your hobby. If you move to a platform that offers dynamic ad insertion (where you earn .0017 cents per download) you would earn an extra thirty four cents per month.

Did You Make a Mistake?

Some might say you didn't plan enough. You didn't think through your podcast enough, and I'm not sure you agree with that. You started your podcast and I run into people on a regular basis who have been planning their podcast for YEARS.

The six quarterbacks drafted before Brady combined to start 191 games and throw 246 touchdowns. Brady has won 201 games in his career — including four Super Bowls — and thrown 450 touchdowns ... and counting.

The Beatles were formed in 1960 (Harrison, Lennon, McCartney have been together since 1958). In 1962 they got a manager to make them a bit more professional, and a music producer to help shape their sound. They didn't have their famed appearance on the Ed Sullivan TV show until 1964. That means it took four to six years of practicing their craft, going through some lineup changes (Pete Best, Stuart Sutcliffe, Norman Chapman, Tommy Moore, and Jimmie Nicol). They were a bit like the band Spinal Tap when it came to drummers. Keep in mind that not everyone liked the Beatles Decca Records rejected the band with the comment "Guitar groups are on the way out, Mr. Epstein." So it's OK if not everyone likes you.

Who and Why?

I've talked about knowing who your audience is a lot of this website, as well as knowing your why. These are the two most important questions you need to answer. If someone had said I want to start a podcast about a TV show and I want to earn a living from it in five months I would've told them to not even bother. If they had told me five years, I would explain to that you need to come up with multiple streams of income.

I would also point out, that it is 100% OK to do a podcast as a hobby and enjoy yourself.

What Do One of a Kind People Do?

Tom Brady is a quarterback in the NFL. For my friends across the pond, forgive me as I say "Football." He is playing his 20th season this year.

Brady has played in nine Super Bowls, winning six of them, the most of any player in NFL history. Due to his numerous accomplishments, records, and accolades, he is considered by many sports analysts to be the greatest quarterback of all time. When you take the phrase Greatest Of All Time you get GOAT.

I did a deep dive into Brady (shout out to Monica Rivera for turning me on to Tom vs Time on Facebook). I was not surprised that a ton of his success is his attitude.

What Podcasters Can Learn From Tom Brady

He started as a child attending football camps. He has a genuine, insatiable love of the game of Football.

In high school, Brady was not good enough to start on the 0–8 JV team, which had not scored a touchdown all year.

He created highlight tapes and sent them to schools he considered attending. This led to strong interest from many football programs around the nation.

He joins the Michigan football team as their seventh quarterback. He had over 100 practices his first year not to mention the hundreds of hours of meetings to prepare him to play. He was a backup for two years. When he finally got to play in a game his pass was a 45-yard interception resulting in the other team getting a touchdown. He wasn't sure if the coach would ever put him in again.

At one point, Brady hired a sports psychologist to help him cope with frustration and anxiety and even considered transferring to California. He worked closely with assistant athletic director Greg Harden, who met with Brady every week to build his confidence and to maximize his performance on the field. This aided Tom in believing in himself.

In his first year at Michigan, he played one game with a rating of 63.7. He sought guidance on a weekly basis The next three years his rating was 137, 133, 138.

Brady was selected by the New England Patriots with the 199th overall pick in the sixth round of 2000 NFL Draft

Tom Brady realizes that there are many people that want his job, so he works year-round on his game. He realizes he is in a "What have you done for me? business."In investments, there is a line that states "Past performance does not guarantee future results. " He earns his position every day.

He cares deeply and has stated that losing super bowls is something he never forgets.

He LOVES the game. Why else with someone with an estimated $180 million dollar net worth be putting his body on the line.

He understands how to set priorities. He will say, My family is number one, and football is "One A." When its football time, he is all football. When it's family time, he is all in on his family.

He has evolved over the years and hires coaches and experts to help out. He is looking for any kind of improvement, even if it's only a one percent improvement.

The six quarterbacks drafted before Brady combined to start 191 games and throw 246 touchdowns. Brady has won 201 games in his career — including four Super Bowls — and thrown 450 touchdowns ... and counting.

Another saying from Brady is staying hungry- stay humble. He often gives back to the community.

Getting Your Podcast Unstuck

Tom Brady LOVES to evaluate his performance. He is looking for ANY way to improve his performance. You should do the same. I talked about evaluating your own show in the past. Go back to some old episodes and listen with fresh ears. I recently went back through some old email sequences and found some HORRIBLE mistakes. Go listen to your show with fresh ears.

Poll your audience. I just got a poll from the show Chapo House who is making $141,042 PER MONTH and their poll amounted to "What are we doing right, and what do you wish we would do less of." Do you have the courage to send out that survey?

If you're struggling with finding topics, then take some time and search for new blogs, youtube channels, podcasts, and other sources of information that you might want to comment on.

Take action to DO things that you can talk about first hand. Go to where your audience is and make friends and start relationships with people

Make sure your show is everywhere. I'll be talking about this on DC Podfest. I am saddened when someone signs up for the Podcast Review Show or Podcast Rodeo and I ask for a link to your show and they send a link to their episode in Apple. What if I was on android like 80% of people in Europe?

Start a Facebook group, or join a Facebook group around your topic. This may feed you with ideas, or introduce you to people you may want to interview.

What If I Change Direction?

If you change direction (and first, yes you can) you need to have the stomach for it. Why? Because not everyone is going to like your new direction and leave. Are you OK with that? You need to be because you need to realize that anyone who leaves is not your target audience. Then you need to realize that it is a bit like starting over, and it may take some time to get the attention of your target audience and get them to talk about you.

Take A Long Hard Look in the Mirror

It may be that you've run out of gas about your topic. Maybe you've said all you need to say. Very popular shows like Game of Thrones, Seinfeld, Cheers, all came to an end, and eventually, all podcats will come to an end (unless you hand it off to a new host).

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Dr. Richard Shuster did spend thousands of dollars on his equipment when he started. He used what he had, and moved forward. Little did he know his podcast would stop someone from taking their own life. Richard has a clear goal and focus of the show, and it is that focus that ensures his show resonates with his audience. I can't wait for you to hear his story.

Sponsor: Focusrite

00:56

I got to play with a Focusrite 2i2 and if you are looking for an easy use interfact that sounds great it's a great piece of equipment.

• Scarlett, now in its 3rd Generation, is the world’s best-selling USB interface range with over 3 million units sold worldwide
• Choose from 6 different interfaces with 1, 4, or 8 microphone inputs depending on the number of hosts and guests on your show
• Superior sound quality makes sure you sound your best
• Works with the recording software you’re already using
• Works with any type of XLR microphone
• Loopback on select units allows you to record Skype or Zoom calls directly into your recording software with no workarounds
• New unique Air feature adds brightness and presence to your voice

Check out the interface selector tool that helps you pick the right model for you at their website.

Dr. Richard Shuster Never Planned on This...

3:25

I want to thank Matthew Passey for turning me on to Dr. Richarh Shuster of the Daily Helping podcast who is a walking "Becuase of my Podcast story." He has a great background including:

Master’s Degree in Social Work

He's a licensed clinical psychologist

He worked at the Cleveland Clinic and assessed NFL players as part of the league’s concussion protocol

He has subspecialized training in forensic and neuropsychology and extensive experience working with physically and sexually abused children.

His mission is to make the world a better place.

His show’s growing movement strives to get a million people each day to commit acts of kindness for others and post it on their social media using #mydailyhelping®.

Check out his podcast at https://www.thedailyhelping.com/

Donate to his charity at http://everykidrocks.org

Bonus Content

34:51 Dr. Richard talks about his assessment tool is different than Myers Briggs.

What is PULSAR and how it helps with addiction?

Why he is putting people's lives over profits.

The P.O.W.E.R.S. assessment.

Check out www.seekyourpowers.com

My Thoughts on Fincon and MICDC

35:54 I was asked to speak at Fincon and the Military Influencers Conference. Both conferences were in DC.  I had a great time and probably got more clients out of that week than I have at any other conference. Why? Because the people at Fincon had a budget to learn how to podcast (or they just hire Steve Stewart) and the Military people are disciplined, focused, and not afraid to march into areas and situations they have never been in before.

The interesting thing (and by that I mean hard) was these people having conversations I couldn't jump into. The financial people were talking Monte Carlo Simulations, and the military people had so many letters and numbers put together in ways I had never heard of I was always confused (when your A1 tried to get to the G7 before the protocol of WHAT?).

At Fincon there was a speakers dinner. Everyone I was looking at was a speaker. I got my food and moved as far away from the crowd as I could. I can talk to anybody at podcast movement about podcasting, but this was different. Then I thought, "If anyone is going to benefit from a podcast in this conference it's probably a speaker." I walked over and did my best to jump into conversations. These were nice people, and they would eventually try to pull me in, but you feel awkward just watching others talk. You feel like a kid trying to jump into a double dutch jump rope. You're looking for the best time to jump in, and you're scared you're going to trip and fall.

I say this to let you know that it's scary. I say this to let you know that it's a bit overwhelming to do something you've never done. The fear of the unknown is real. I was able to pull myself up, and I can help you to.

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