School of Podcasting: Expert Tips for Launching and Growing Your Podcast

The Rode Rodecaster Pro has caught the attention of many podcasters, and some have pulled the trigger. Jim Harold (Paranormal podcast) and Jeff Bradury from Teachercast have purchased the unit. I want to thank Rode for shipping me a unit to play with. Their first impression was amazing.

Is It Worth the Money?

If purchased a four channel mixer a popular mixer is the Behringer Q1202USB is $119

A Mackie Headphone Amplifier is $40

A Jingle pallet can cost you $10 (Backpack Studio on iOs) but you'll need a phone or a tablet

A portable recorder at its cheapest is $119 for a Zoom H1N

The Aphex processing would cost you $345.

Total Price: That would be $120+40+10+120+345 = $635

The Rodecaster Pro clocks in at $599 and you avoid all the cabling all over the place. You don't have to learn about "Gain staging" and if you're using a half decent microphone, you're going to sound great.

Spec Sheet PDF

Quick Start Guide

Jeff Bradbury of Teachercast

9:51 Jeff Bradbury from the Teachercast loves his Rodecaster Pro

Jeff had a situation where he needed to interview someone over the phone and it turned out great.

Jeff points out that if you're using something external for mix-minus, you might hit a snag

He also wishes it came with a Micro SD card. He has worked with it on Skype and Zoom. Jeff is using a Mac

If you're a teacher, check out everything Jeff has to offer at www.teachercast.net

Jim Harold From the Paranormal Podcast

14:21 Jim Harold has been podcasting since 2005 and produces the Paranormal Podcast, Campfire, Crime Scene along with being the author of many books (all available at www.jimharold.com )

Jim loves the ease of use and enjoys having a noise gate to cut out room noise when he's not talking.

He really loves the sound the unit is producing. At the time of the recording, Jim had used it for 4-6 new episodes.

Jim has used a Sound Devices Mixpre-3, and a Zoom L12, but really loves the sound he is producing with the Rodecaster.

Jim also records a show with his wife called Soulmate Stories and it makes it super easy to pull in people who want to share their stories check it out at http://www.soulmatestoriespodcast.com

Jim also hopes in the future there is a way to access recording without having to take the micro SD card out.

Jim is also on a Mac.

Jim also feels that while he doesn't miss having separate tracks for each person, it would be nice to offer this option in the future.

Dave Jackson's Rodecaster Review

First of all, I was blown away by the package that was sent to me from the Rode people. This was my first interaction with this company, and I'm not sure I've experienced such a great first impression.

I love that you can configure this in minutes. You simply pair the unit with your phone and you're off and running. I used it on Saturday for a live show using Google Hangouts and also on a Group Coaching call using zoom.us and while Rode says it's not set up for the USB to be "mix minus" it appears to work.

I like that you can reset the timer if you make a flub and want to start again without stopping the recording.

I love the built-in headphone amplifier (don't miss the 3.5mm on the front if you are flying solo). I have my headphones plugged into one, and my studio monitors into another.

I am having a slight playback issue (I'm the only one of the three using a new Windows machine).

I also hate the MicroSD Card and would love to drag and drop the files to my computer without having to take the card out.

I wish there was a pause button so if something goes wrong you could pause the recording. I also wish there was a pause on the jingle buttons so if you wanted to stop and comment on something and then resume your could.

In my tests using the TRRS cable made myself sound better to the caller, but decreased their volume. The blue tooth option made the caller louder, but I sounded "not as good" to the caller (but still usable)

While  Dave doesn't miss separate tracks (but admittedly he is interviewing podcasters who have decent audio quality) he does wish there was a tad more control over the tone.

A Weird Playback Issue on Windows

46:18 I had a weird playback issue that apparently does not go into the recording. It is somewhat like a "buzz" that only I hear (not the people on the call. As I just recently got my unit and started putting it through the paces I am the only person I know having these issues. I have contacted Rode support to see if there is something on my end. I have found that whatever program I'm using if I temporarily switch what I'm using for a microphone it goes away.

Microphone Shootout The Rode Procaster vs the Electrovoice RE320

52:54 The Rode Procaster has a very warm sound to it. While I didn't have a pop filter on it, but not talking directly into it I had no popping issues. The RE320 has a nice clear sound and really there is no bad choice here. For me, I've been using the RE320 for years. I enjoy the clarity, and the tone doesn't seem to change much if I get close to the mic. The Rode Procaster is $189. The Electrovoice RE320 is $299. If you are looking for the warmth of a Heil Pr40 without the $327 price tag, you might give it a shot. There is a WS2 Windscreen for the Procaster if you want one.

Best Uses Of the Rodecaster Pro

If you are doing a podcast where up to four people are in the room, and you want a very short learning curve through the technology, this is the unit for you. You just need to:

• Do your best not to talk over each other (although channel one can be set as the "top dog" with a ducking feature which turns everyone down)
• There is no way to tell how much time is left, or how long a jingle will be playing. With this in mind, don't have music you have to "talk up" and then have the music fade in. This would take some practice, or the music you are talking over has to be OBVIOUS when it's time to fade it back in.

With the above items, with a little planning ahead you can sound like an old radio pro in minutes.

So if you have a co-host(s) and occasionally have a guest who wants to call in via the phone - this is THE solution.

How I Managed Live Calls on the Ask the Podcast Coach Last Week

Last week I used the Rodcaster Pro to take phone calls on a live streaming program. I used Google Live (formerly Google Hangouts on Air) for my video. I if you just want audio you can use a tool such a mixlr.com to stream your audio to your audience, or spreaker.com which also will stream audio.

To create a call queue, I use callinstudio.com. I attached my phone to the Rodecaster Pro via Bluetooth, and called my host number at callinstudio.com and gave out the callinstudio.com phone number for the callers. I monitor the calls via callinstudio.com and can add them to the call, or drop them if needed. They came through and sounded great.

This is another episode where I share some of the "mistakes" that I see people are making in the podcasting space. We need to focus on our audience, not the technology. There are times when we focus on the technology because you are using the wrong tool. Here are things some thing that may be burning you out, wasting your time, and stopping your podcast from being successful.

Sometimes Obsess Over Details that Don't Effect Our Episode

As a tech support person, I see people obsess over details that will have little or no effect on their episode or podcast growth.

• I want to know how many people listened in Mongolia on December 12, 2017. Unless you're going on tour, why?
• The music in my add is of beat
• The video on Facebook that NOBODY is watching more than 2 seconds.

Using The Wrong Software to Create Your Podcast

I often refer to this as painting with peanut butter. When you use the tool for the job, you make creating your podcast a hassle and you are likely to get burned out and quit.

If the tool you are using to create your audio doesn't allow you to create an mp3 - it's the wrong tool as you will have to use a different program.

I see people who use the wrong software go to Facebook groups trying, and trying to make a square peg fit in a round hole.

I recommend Hindenburg Journalist (I use Pro), Audacity, and Adobe Audition.

I'm not saying all video programs are bad, but they need to be able to export as an mp3.

If you need help turning a WAV or AAC file into an mp3 I've got a free tutorial for you.

Troubleshooting Trying to Get Something Bright and Shiny

For whatever reason, I could not use Belive.tv. My computer would lock up. I had tried a couple of things, but it would always lock up. Again, this was not their problem, it was a problem with my machine.

I could have wiped my computer clean, and reloaded all my software, backed up all my files and spent a TON of time. This is where you need to ask FOR WHAT? Lower thirds on my video, and video switching. This is where you need to ask a question, has my audience asked for the feature I'm trying to add? Is this really something that is going to help me grow my audience?

Missing the Off-Ramp to Happy Town

There are times when you want technology to work, and it doesn't. Then someone alerts to a solution, but you don't like it. Instead, you decide to go back and bang your head against a wall.

Different platforms like Facebook, LinkedIn change how they handle podcasts on a somewhat frequent basis. You want it to work one way, but it doesn't. You can manually post to any of these places taking the same steps. You found success - follow it.

Maybe you're trying to do something and it won't work with Safari, but it would work with chrome. Instead of using Chrome you decide to band your head against the wall using Safari. You just discovered a solution. You can move forward using a new tool, or troubleshoot Apple's product for free.

Working Outside Your Zone of Genius

I spent some time playing with the Divi WordPress theme on one of my sites, and I hit some issues that is probably with the Media host. It might be a problem with some plugins. I am working with the tech support team, but web design, in general, is not my best skill, and it might make more sense to let an actual web designer take over, and then let me maintain.

Confusing Activity with Productivity

I was spending hours listening to podcasts about podcasting that were not bad shows. However, I am blessed with my students, my audience, and lots of contacts in the podcasting space. With this in mind, I'm not learning anything from these show. For the investment in time, I'm not learning anything that I can share with you. Meanwhile, I'm reading books that have me thinking, and coming up with new ideas for episodes.

Creating Garbage Audio to be Cleaned Up Later

If you are doing a podcast with Interview is have the potential guest record something and send it to you. This will help separate the good from the not so good. If this is not a strategy you want to follow I would urge you to make sure the quality of the recording is the best you can get. Recently I've been having people with what we call "Popping P's" where they have the microphone positioned in the wrong place. If you have this situation,  stop the interview and have them reposition the microphone and save "Happy Peanut Butter" if they can do that without causing a pop (technically called a "Plosive") then you are good to go. It not, you or your editor has a long day in front of them.

Think Long Term

I realize that some of the things we mentioned today cost money. Everything in life will be paid for in one of two currencies: time or money. While I could take the time to brush up on the Web Design skills, it might be smarter to pay someone. It might take money (although Audacity is free) to buy the right software (or to buy a pop filter). Most of the ideas here are based on two things

Focus: Know the audience

Action: Take steps to serve them and deliver value.

My Favorite Podcast Is Rewind

I had two people Fred Castenada of the Podcast Reporter and Kim Krajci from Toastmasters 101 send in files for last week's My Favorite Podcast is.. episode that I do every year."

Fred loves the No Agenda show for information you can't get any place else and Kim loves Forking Bullshirt as it makes her laugh.

New Backpack Studio Replaces Bossjock Studio

Backpack Studio is a $10 app for iOs only that makes creating a podcast on your iPhone or iPad super easy. You can even add your image, and show notes and publish them to Libsyn using FTP (are you listening Anhor.fm people).

• A HUGE amount of slots for sounds for you to play (great for anyone looking for a jingle pallet
• A nice help screen when you start the app
• Ability to export in many formats
• The audio while recording still has a weird echo, but this is not on the recording

Buy it in the Apple store

Mentioned in This Episode

Podfest in Orlando in March

Podcast Movement in August

Logical Weight Loss Podcast

Let Me Be Your Podcast Guide

www.schoolofpodcasting.com/workwithme

Sponsor: Focusrite

[1;23]

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in.

If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder.

It's built like a tank and is a lovely shade of red.

Check out the interface selector tool that helps you pick the right model for you at their website.

My Favorite Podcast Is 2018

CLICK HERE for a PDF featuring expanded descriptions and links to all the shows mentioned

Thanks to everyone who sent in their submissions. These are in no apparent order:

2:57 My Dad wrote a Porno - Sent in from Anna Seewald from Authentic Parenting - Parenting From the Heart

4:44 Assumptions Podcast (with an Atheist and Christian co-host a show ). Sent in from Alexander from Dear Subjects  (help Alexander build the new nation

5:32 Hardcore History Sent in from Arnie Chapman the Football History dude. Learn about the history of foot

6:57 Films on Trial (which has great debates, and is very unique) -Sent in from Brad of the Cinema Guys (they love movies!)

8:13 The Nolecast: Florida State football analysis - Sent in from of the Brandon of the Florida Focus Podcast ( A College Football Podcast)

9:26 The Art of Manliness - Sent in from Chris Nesi of the House of Ed Tech Podcast (changing the way teachers teach )

10:43 Imaginary Worlds ( Sci-fi genre narrative ) Sent in from Dave of the DC Onscreen podcast (A podcast about the DC Universe, specifically on screen) 

11:49 Meet the Holifields ( a great, fun, entertaining behind the scenes of a married couple) Sent in from Eliquitie of the Travel Gluten Free Podcast (Enjoy Food, Enjoy Travel, Enjoy Life )

13:29 The Model Health Show  (variety topics in addition to fitness)- Sent in from Ernie of the Snooks and Lovey podcast (insights into a new married couple) 

15:10 Crime Writers On  (cause Haley just wanted more Serial talk) - Sent in from Haley Radke of the Adoptees On Podcast (Where Adoptees Discuss the Adoption Experience )

17:49 Cliff Ravenscraft Show Sent in from Josh of the Corner Cutters Podcast (all about Solving the Rubik's Cube in record time

19:04 Dave predicts Cliff will be a life coach back in 2014

20:00 The Remnant with Jonah Goldberg Sent in from Josh of the Saving Elephants Podcast ( conservative values with a mercifully modern twist ) 

21:39 Bill Bur's Monday Morning Podcast (it makes Josh laugh, best ad reads ) - Sent in from Josh Liston of the On the Bubble Podcast

23:39 Jody Mayberry Sent in from Josh Rivers of the Podcast Experiments Podcast

25:28 The Feed the Official Libyn Podcast -Sent in from Justin of the Optimal Living Daily (The Best Blogs Narrated for You Daily)

26:27  The Big Story ( In Depth look on Canada, in quick chunks) Sent from Mark Des Cotes of the Resourceful Designer Podcast (helping graphic artists/ web designers)

27:28 Uncivil Podcast ( an amazing mix of storytelling and conversation) Sent in from Mark Shapiro MD  of the Explore the Space Podcast (Examining the interface between healthcare & society)

28:52 The Newsworthy (a great short podcast with the latest news) Sent in from Matt Rafferty of The Author Inside You Podcast (encourage authors to write and publish their first book). Hear Erica on Podcast Junkies

29:58 Reply All (a show about the Internet) Sent in by Max Prescott from of the Aviation News Talk Podcast (General aviation podcast)

31:11 Free Field training - Sent in from Mike Wilkerson of the What Cops Watch Podcast (Go behind the badge).  Hear the review of What Cops Watch on the Podcast Review Show. 

32:40 The Bill Simmons Podcast - Recorded when Monica Rivera from the You Wanna Do What? (giving you the nudge you need) guest hosted on the Ask the Podcast Coach.

35:37 Philly Who? ( Amazing Interviews from Philadelphia People ) Sent in from Miss Ileane Smith of the Ms Ileane Speaks Podcast ( great social media tips) Ms Ilean might check out Twisted Philly

37:54 Online Marketing Made Easy (Amy Porterfield) Sent in from Natalie of the Unreserved Wine Talk. 

40:00 Without Fail Sent in from Randy Cantrell of the Grow Great (short business advice delivered daily)) and Leaning Towards Wisdom Podcasts. 

41:20 The Jeff Ruebin Jeff Ruebin show ( unique guests with great discussions) Sent in from Sandy of the Made in Museums Podcast (curious museums for curious minds)

43:05 Security Now Sent in from Garret of the Good Patron podcast (on supporting musicians) 

43:43 Case File (true crime) Sent in from Scott Johnson of the What was that like? Podcast (Real people in unreal situations)

46:08 Podcast Rodeo Show Sent in from Scott Orr of the Code 3 Podcast ( Firefighters Podcast) 

47:41 On Being - Sent in from Gregory of the Collected Clan (conversational biographies of relatable people)

49:40 School of Podcasting (you'e looking at it) - Sent in from Stephen of the Mind Over Stress

50:33 Stacking Benjamins Sent in from Steve Stewart at www.stevestewart.me

52:00 The Thomas Jefferson Hour (history podcast)  Sent in from Terry of the Discovering America

54:07 School of Podcasting - Sent in from Todd of the Keto Confidential (about the Ketogenic Diet)

56:13 You Wanna Do What? Sent in from Zack Demopoulos of the Rasing (pa) Rents (tips for Caregivers)

58:38 Speaking Your Brand - Sent From Zita of the Ritual Recipes

59:14 School of Podcasting - Win Charles

 Podcast Talent Coach - Sent From Dave Jackson from the School of Podcasting

1:01:10 Broken Record (behind the scenes of music) submitted by Eric K Johnson from the Podcast Talent Coach show (helping you create engaging content)

Let Me Help You With Your Podcast

If you want to learn at your own pace, join the School of Podcasting

If you have specific questions or are looking for a Podcast Mentor check out www.schoolofpodcasting.com/workwithme

Dave Chessen is known as the Kindlepreneur and is the host of the Book Marking Show and has turned his blog into a podcast. His show has a great format as he talks about a strategy in his show and then interviews someone who is using that strategy.

Where I've Been: 2 Minute Tips Podcast

1:40

I was interviewed on the 2 Minute Tips podcast where we talk about my experience as a presenter and my 20 years as a corporate trainer and any tips on making good presentations. Check it out at http://2minutetalktips.com/davewhen

My Favorite Podcast Question of the Month

2:37

If you'd like some exposure for your show it's super easy. Send in your answer and give the following information

1. You #1 favorite podcast (only 1)
2. Where can I find it (website)
3. Why is it your favorite
4. Your podcast (if you have one)
5. Where can we find your show?
6. What is it about?

See www.schoolofpodcasting.com/contact

Deve Chessen Behind the Scenes of Launching a Book

4:16

I interviewed Dave Chessen for my More Podcast Money podcast, and in listening to the episode I felt you would appreciate it because:

• Many podcasters at events have mentioned writing a book
• There are plenty of strategies that align in both launching a podcast and launching a book

In this interview, you will hear:

• Planning with the end in mind
• Tips on getting good artwork/book cover on a budget
• The importance of editing
• How podcasting has helped his brand
• How much you can expect to spend on launching a book

Check out Dave at Kindlepreneur.com  and his Book Marketing Show

amscourse.com ( SELL MORE BOOKS WITH AMAZON BOOK ADS)

Kindle Keywords article

Great Podcast Starter Kit Q2U Podcast Pack

28:28

If you are looking to start a podcast, this is a great package. 

• Cardioid polar pattern is effective in minimizing noise and off-axis audio that can cause feedback.
• Frequency response of 44.1 / 48 kHz, 16-bit resolution. Low-latency headphone monitoring w/ a level control.
• XLR and USB outputs to record to Mac or Windows-based computer while at the same time connect to a mixer, preamplifier, or PA system.
• On/Off switch controls both USB and XLR audio outputs. Microphone is plug and play requiring no driver installation.
• Practical & necessary accessories like a mic boom arm that offers 28" of arms reach, a pop filter that softens explosive sounds, & more in the bundle.

All this for $105.

If you bought similar items

Samson Q2U Microphone $59

Boom Arm $54

Headphones $35

Windscreen $3

Pop Filter $10

Total would be $161 (You save $56)

Check it out

As an Amazon Associate, I earn from qualifying purchases

The Software on Dave's Computer

32:02

Adobe Audition Hindenburg Journalist Pro Evernote Chrome Firefox Camtasia   Podcast I Will Be Loading On My New computer Audacity Mp3 tag Skype Zoom iTunes Droplr Izotope Media Info Backblaze MP3 Skype Recorder Reflector 3 Rescue Time Sony Sound Forge Spotify Title Analyzer Headlinr Pro Auphonic Mentioned In This Episode

Kindlepreneur.com 

amscourse.com ( SELL MORE BOOKS WITH AMAZON BOOK ADS)

Long Tail Pro Software

Beaver Builder Software

Divi Theme

Free Baby Steps Podcast Course 

Jim Harold

Free Headline Tools

Work With Me

If you are ready to start a podcast www.schoolofpodcasting.com/start

If you need a podcast mentor see www.schoolofpodcasting.com/workwith me

 

Today we hear from Try Heinritz of the Blacklist Exposed reveal what it was like to see Dax Shepard record his podcast in a sold-out Chicago Theater.

Sponsor: Focusrite

2:53

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in.

If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder.

It's built like a tank and is a lovely shade of red.

Check out the interface selector tool that helps you pick the right model for you at their website.

Dax Shepard is Selling Out Theaters so People Can Watch Him Record His Podcast

Dax Shepard is the man behind the Arm Chair Expert podcast (voted best one of the best of in Apple Podcasts).  He has taken his show on the road.

Here is what it shows when you go to buy Dax Shepperd Tickets:

Hi, I'm Dax Shepard, and I love talking to people. I am endlessly fascinated by the messiness of being human, and I find people who are vulnerable and honest about their struggles and shortcomings to be incredibly sexy. I invite you to join me as I explore other people’s stories.

We will celebrate, above all, the challenges and setbacks that ultimately lead to growth and betterment.

What qualifies me for such an endeavor? More than a decade of sobriety, a degree in Anthropology and four years of improv training. I will attempt to discover human truths without any laboratory work, clinical trials or data collection. I will be, in the great tradition of 16th-century scientists, an Armchair Expert.

His event in Los Angelas at The Theatre at Ace Hotel (1600 capacity) in January is also sold out.

Tips and insights from Troy

4:37

• Start on time
• Maybe have some sort of playbill so people know what to expect
• The warm-up act was great
• It was cool that the band customized the music basic on the location
• Dax was uber-prepared and next lost control of the conversation
• He provided a story that he told the audience he won't include in the podcast

You Could Do an Online Event With Two Simple Tools

Yes, people may not travel to come to your event, and for those people, you can do an online event using Zoom.us (up to 100 people for $15) and Eventbrite.

Eventbrite pricing is 2% + $0.79. If you want to be paid before your event, then the pricing is 3.5% + $1.59. If you want a free event, there are no charges (so if you wanted to sell 100 tickets you could do it for free).  Ticketleap is another option for ticketing

Holding a Local Event

17:55

David Hooper has a history in the music marketing business and held many events. I love both his Big Podcast and Red Podcast. He recently has stepped into the podcast world and has already held two events for podcasters (and has a 93,000-word book coming out in 2019). I've known Dave over a decade (and have appeared on his Music Business Radio show on the radio/podcast). Here are some tips from Dave

• Early bird sales can boost sales
• Make sure the event fits in with your brand especially when choosing a venue
• Ask your network for suggestions on a venue
• Some places you may get for free on off nights (like Tuesday)
• You need an agenda. Don't "Wing it."
• You will probably bring in a PA system sooner than you think.
• Make sure there is plenty of time to give attendees a break (food, bathroom, etc) if its a full day event
• People appreciate a slower pace than cramming too much content into the vent.
• Behind the scenes of his Nashville event.

Lots of good bloopers at the end of the show from out talk

The Question of the Month: What is Your (ONE) Favorite Podcast And WHY?

44:30

I do this every year for the last episode of the year. It's a great way to discover new shows, and it also gives us insights into WHY people like podcasts. Please provide the following:

1. The name of the show (ONLY ONE)
2. The website of the show
3. What it's about
4. Why you like it 
5. Then provide the same about your show (name, location, and what it's about).

I need the answer by 12/28/18. Go to the contact page. If you want to record and email it in, please put “December question: in the title

 

Work With Me

www.schoolofpodcasting.com/start

www.schoolofpodcasting.com/workwithme

 

Today we are joined from Dr. Ryan Gray from the Medical School Headquarters and he shares his philosophy of starting and growing his podcasts.

The question of the Month

What is your ONE favorite podcast for 2018? Why is it your favorite, and where can I find it (then tell us about your show and where we can find it)

For more information see www.schooolofpodcastin.com/contact

Dr. Ryan Gray of the Medical School Headquarters Podcast

4:17

Ryan is currently publishing seven different shows

6:55 Start a website with a positive vibe to help medical students

7:55 He was nervous about starting and waiting six months to launch

9:30 How by starting too broad he rebranded his show

11:00 What enabled him to transition from Doctor to Podcaster?

13:45 How he sought out companies that had content that fit his audience

15:28 How he goes about adding a show to his network

17:40 How his sales pitch is not a sales pitch

21:34 How many shows is he planning on launching

23:13 How much of the day to day stuff is he doing?

24:58 What are his first two employees are doing?

26:14 How he had made lifestyle choices to make this work

A family that podcasts together stays together

28:10 Ryan also has three books and he shares how he put them together and worked with Morgan James Publishing

30:10 Ryan's Advice to people wanting to follow in his footsteps but in their niche

32:00 Ryan's Experience with NFC Chips (Dave had found some on Moo.com, there are programmable card on Amazon)

33:40 Promoting his podcast at events

35:50 His biggest success and his biggest failure

37:50 Biggest mistakes new podcasters make

How do you build an audience - one person at a time

39:25 Has he ever missed an episode?

Main Takeaways

He start by first providing value to his audience - not money, not downloads

He does things other people don't (engages people at his booth instead of staring at his phone)

His wife supports his plan, and now he is supporting hers. For more on this needing support see the "Three Things Every Podcaster Needs" episode  

My WordPress Updated to 5.0 HELP!

43:20  If you're website updates automatically you can install a plugin called "Classic Editor"  that makes the new version of Wordpress look like the old version of your website

Work With Me

Because of My Podcast: I Get to Talk to NFL Players

1:30

Chris Husby shares how his show devoted to discussing Special Teams topics and interviewing some of the biggest special teams names in the NFL and beyond! has allowed him to talk to some of his favorite NFL players. Check it out the 4th Down Experience

Sponsor: Focusrite

3:34

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in.

If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder.

It's built like a tank and is a lovely shade of red.

Check out the interface selector tool that helps you pick the right model for you at their website.

The Question of the Month: What is Your (ONE) Favorite Podcast And WHY?

I do this every year for the last episode of the year. It's a great way to discover new shows, and it also gives us insights into WHY people like podcasts. Please provide the following:

1. The name of the show
2. The website of the show
3. What it's about
4. Why you like it 
5. Then provide the same about your show (name, location, and what it's about).

I need the answer by 12/28/18. Go to the contact page. If you want to record and email it in, please put "December question: in the title

How to Grow Your Podcast Audience 1. Give Your Audience What They Want

7:14

• Know who your target audience.

Some things you’ll want to have to create your target client avatar are:

Name Age Occupation Brands They Use + Purchase From What Kind Of Language They Use Where They Spend Their Time Their Pain Points What They Hope To Achieve + Accomplish

STALK your target audience.

• Participate in online groups to listen to what they are talking
• Use something like Google Forms to create an audience survey (see this episode on creating surveys)
• Get some constructive feedback from your show. This needs to come from someone who you feel is your target audience
• Go to Amazon and look at books and see what is in the table of contents
• Kindle Unlimited has access to magazines (see what the magazines are writing about)
• Check your stats and look for trends
• Have good audio quality. If you use a Yetti, make sure you are using it properly. Do not use the built-in microphone of your laptop

2. Make Your Titles Count

14:03

• The titles of your episodes can boost the number of downloads. Do NOT name your show NAME OF PODCAST EPISODE 16
• Try to have at least 300 words for your show notes
• Make sure your listing in Apple podcasts has the proper link to your website

3. Get Your Podcast On Their Device

16:55

• • Have subscribed buttons for Apple and Google Podcasts, Stitcher, TuneIn, Spotify
  
  

• Have directions with a screenshot on how to subscribe
• Show them how to subscribe on Facebook and YouTube
• Get an app if your audience isn't too technical
• I use the Subscribe and Follow Plugin for my Subscribe Page

4. Make It Easy To Share Your Show

23:00

• My favorite plugin for this is Social Warfare
• Click to tweet (free)
• NFC Business Card ( from Moo $22 for 20). NFC Business Cards should work with most Android devices and newer iPhones. Digital Business Cards work with any NFC-enabled mobile device. Here is a video https://youtu.be/tn3rHz9JR5I Sadly Apple aren’t playing ball right now. That’s not to say things won’t change in the future though – and we’ll certainly keep a spot warm for them on Team NFC!
• Create Show notes worth Sharing

5 Get On Other Shows

26:55

• Others shows have podcast listeners
• Do your research
• Do you bring value to their audience?
• Be personal - no form letters
• Help a Reporter Out
• PodcastGuests.com 
• Be the guest you'd want to have on your show

6 Interview Other Similar Podcasts Hosts

29:47

• Can they bring value to your audience?
• Do a unique interview that inspires them to share
• Do all the work for them so all they have to do is copy and share
• Realize this may not boost downloads, but it boosts your network
• Podcastguests.com

7. Use Social Media

32:28

• Ask your target audience what platforms they use
• Promote on those platforms
• Direct them to a page to listen and subscribe
• Automate Your Sharing (Libsyn, Blubrry, IFTT)
• Consider adding your show to youTube
• Check out Recur Post (mentioned in episode 646 with Steph Taylor )

8 Pay For Exposure

36:34

• Facebook ads
• Spotify Ads
• Overcast.fm ads
• Cheapest I've heard of $2 per subscriber (and often more like $4 per subscriber)
• You might want to advertise on other shows

9 Always Be Promoting

40:35

• Setup a signature in your email with a link to your website. If you use Gmail, you can set this up. For a slightly "fancy" email check out Wise Stamp
• Use a system like Slick Text ( text  ' sop ' to 31996 and you will get two links to subscribe on Android or Apple )
• You might consider giving out T-shirts or posters to put in the back seat windows of your car from Teepublic
• Get business cards that promote your show (with or without your contact information). Cards from Moo are roughly 30 cents each. Gotprint.com has even cheaper prices.

10 Go To Events

44:12

• Go to Podcasting Events - not to grow your audience, but your network
• More importantly, go to events in your niche
• Check out www.meetup.com

11. Build Your Promotion Team

47:07

• If anyone contacts you via email or other outlets, respond
• Check out the free course on networking at https://www.advancedhumandynamics.com/ 

Moving Forward:

You need to make it interesting:

Everything has been said before, but it’s never been said by you. Your point of view is what makes you interesting. — Jory MacKay You might ask yourself, "how can I cover this in a way that only I can?"

Sean MCabe had mentioned how there is are things you feel comfortable with, and there are things that nobody is talking about. Your content is where those two intersect.

Be Patient

It took Seth Godin four years to pull away from being "just another blogger" to being, well, Seth Godin.

It took Jerry Seinfeld 17 years to have his show (he appeared on the Tonight Show for nine years before getting his own show, which was almost canceled)

Mentioned in this Show

Emily Prokop and the Story Behind Podcast

10 Thousands Downloads Per Episode in Five Months Noah Tetzner Interview

Northeast Ohio Podcasters Meetup

FNC and Regular Business Cards From Moo

A Star is Born Video Clip

Recur Post (mentioned in episode 646 with Steph Taylor )

Teepublic for t-shirts

Moo for business cards

Social Warfare Plugin

Social Subscribe and Follow Plugin

Let Me Help You Start Your Podcast

SPONSOR: Focusrite USB Interfaces

2:40

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in.

If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder.

It's built like a tank and is a lovely shade of red.

Check out the interface selector tool that helps you pick the right model for you at their website.

Libsyn.com Rolls Out Custom Tracking Codes

3:21

Libsyn.com recently rolled out custom tracking codes for those on their advanced stats. This allows you to enter a code(s) for an episode so you can track where your podcast comes from. Most podcast hosting platforms give you access to geographic data, and insight into what apps people are using as well as the number of downloads. The good news is anybody can share your podcast. I've known people who had giant boosts in downloads by having a popular blog link to their website. If you had a tracking code for that episode on your website, you would get more than "A player" or "A browser" you would be able to see the source of your downloads. 

In doing a quick test I made a link for my newsletter, and more my website so I could see that yes, both of those sources had people listening to my episode. 

Get a free month at Libsyn.com using the coupon code sopfree

 

What If I Don't Have a Libsyn Account?

You can use what are called UTM (Urchin Tracking Module) which is a format used by Google to track things. You can go to https://ga-dev-tools.appspot.com/campaign-url-builder/ to create a campaign. Here is a link to a video that explains it (from Google)

Steph Taylor From the Socialite Podcast Sheds Some Light on UTMs

7:48

I met Steph at We Are Podcast 2018 in Melbourne Australia. She is awesome, and once saved me from a giant cockroach (a long story for another time). She's only been podcasting for around six months and is having huge success (thousands of downloads). Check out her show "Socialite" at https://stephtaylor.co/

Much like the Libsyn Custom Link, you can use a UTM to track where your show is being heard (the source). 

Some other takeaways from my talk with Stephanie:

How to know what social media platform to use

The social network that you may not be using

She uses Recur Post to automate some of her postings

She uses a Pinterest template from Creative Market

How she uses automationagency.com to trim down her publishing stress

Because of her podcast, she got to speak at We Are Podcast 

Her strategy to maximize her launch

The Question of the Month: What is the Book You Refer to People the Most?

28:29

Jonathan Bloom from the Weekly Awesome Podcast- The Bible

Paul from the Fight Through Podcast like the Fighting Through Book (his Dad is the author)

Dennis Looney from the Gridlock MBA - All Marketers Are Liars By Seth Godin

Josh Liston On the Bubble Podcast - A Man Called Ove (Fiction), H is for Hawk (non Fiction), The Halo Effect (business)

Stephanie from the Virtual Ex Pat - Global Soul 

Todd Brant from the Why Urology podcast - Quiet the Power of Introverts 

Win from Ask Win - Big Magic  and her own book I, Win (about her journey with Cerebral Palsy) 

John Friedl (Professor Slots) - Persuasion (only 200 years old) and The Deed of Paksenarrion (fantasy literature trilogy)

The Question of the Month For December

43:32

For December it is time for your yearly tradition of answering the question, 

"What is the ONE podcast (if you can only pick one) podcast (your favorite). Where can we find it? And WHY is it your favorite. Lastly, where can we find your show and what is it about?

See www.schoolofpodcasting.com/contact (if you record and email it, please put "December question of the month)

 

Mentioned in this Episode

Link to Official Google Video on Google UTM and URL Builder ( https://youtu.be/pNRgUq5sDhc )

Google Analytics Academy from Google

Recur Post (Automated posting)

Creative Market (Graphic Templates)

 Focusrite 2i2

Free Course on Google Analytics

Web Hosting and Domain Names

Get a free book at Audible

Sign Up To Be an Audible Affiliate

Ready To Start Your Podcast?

If you're looking for step by step self-paced tutorials go to www.schoolofpodcasting.com/start (and start a monthly membership)

If you are looking for consulting or mentorship see www.schoolofpodcasting.com/workwithme

 

Cathy Heller is a talented musician. She's been signed by two major record labels, but unfortunately, she's also been dropped by two record labels. I've always told podcasters to go to their potential audience and find out what kind of content they need. That is exactly what Cathy did, and it worked. She found out what type of music was being licensed into commercials, TV, and movies. When she created the type of music her audience (producers) needed it worked to the tune of hundreds of thousands of dollars. When things were going great, how did she pour gasoline on her success? She started a podcast (Don't Keep Your Day Job).

A Podcast Started in the Closet Now Has Three Million Downloads

Here are some points from my talk with Cathy Heller:

People are thirsty to hear what is really going on their life as social media shows a filtered view 

Cathy shares how as a musician she got a record deal twice and was dropped twice - how she pushed through

She was making a decent amount of cash working a job that didn't fit her purpose

She looked into what was working in the music business and the politely persistent 

She created 30 mediocre songs as she worked on making the type of music that would work in commercials, movie, TV, etc and threw them away.

The difference between a hobby and a business is when you think of doing something for other people. 

Everyone has to start off being mediocre. It takes time and courage to start mediocre and then work on polishing your craft.

Her success was in an area that she never planned on, but people starting asking, "How do I do this?"

She said, "What the heck, let's see what happens with this."

Her music leads to licenses which lead to her agency, which lead to her course, which leads to live events and all of these item fed each other.

She started her podcast 21 months ago in a close and now has over 3 million downloads

She had to do something that made her stand out. 

She did what she said she would do. 

For more information check out her website at www.dontkeepyourdayjob.com

How To Go “All In” on your Dream Job

Tim Paige has done what many podcasters have dreamed of, he quit his day job. In a podcast on Facebook, he shared how he did it.

Some people feel that the one thing keeping them from “Making it” is this really inconvenient thing called their day job. Their “side hustle” is currently bringing in $34 a month, but for some reason they think that if they only quit their job the pressure of seeing your life's savings being caught on fire will inspire you to leap into action to find a way anyway to make a living “Doing what they love.” So I love this report from the front lines on how Tim actually quit his day job. Check out Tim at thevoiceoftimpaige.com or www.makemyintro.com

Here are some key points: Don't quit your day job until it is costing you more money than keeping your day job. So if you turned down 40,000 worth of work because it conflicted with your 30,000 jobs, then it's time to quit your day job. This was the case for Tim.

Tim also has a TREMENDOUSLY SUPPORTIVE Spouse. For more on this check out my last episode, The Three Things Every Podcast Needs (positioning yourself for the long haul).

Tim got out of debt so that his expenses were minimal after quitting his job. He had three jobs doing anything he could to get out of debt and it took him three years.

For the first three years of his side hustle, he reinvested in his business.

Be open to opportunity. He didn't turn down jobs – even if he didn't want to do it. This makes him appreciate it when “dream jobs” come along.

Get your mind right. When he panics, finds himself envious of others, he is not doing his best work. This hurts his business.

Mentioned In This Episode

Episode 100 of Cathy's show 

Podcast Mentorship Program

Monthly Membership to Start Your Podcast

How do I do so many podcasts? I get that question all the time. How do I stay consistent? How do I set my podcast up for the Long Haul? I'm fresh back from Speaking at DC Podfest, and I did a new version of the presentation called "3 Things Your Podcast Needs That Have Nothing With Microphones, Downloads, Or Hosting" and this is a revamped version of an episode I did years ago (with new information and new insights). 

2:45 How podcasting is like an iceberg, and today we are talking about the part of the iceberg that is under the water, but still important

Podcast Mentorship and Launching Pad

I have a mentoring program where I work with you, but as the new year is right around the corner I wanted to create a limited time program with limited access. Here are the details

We meet for six weeks to get your podcast up and running. These calls will be recorded.

I will help you research your topic to help ensure you contact impacts and inspires your audience

You will have clearly defined goals for your show 

You will have the best podcasting gear that fits your budget

You will have instant Access to me during this six weeks. With this in mind, I'm offering this to a very few people. 

Our coaching calls will be used to produce a new podcast spotlighting the making of your show, and giving your more promotion. 

You also get a year of membership at the School of Podcasting (which includes more group coaching, private Facebook group, and courses)

If you are interested, go to www.schoolofpodcasting.com/youpodcastlaunch

Homework: Question of the Month

5:55

At the end of the month, I like to feature a podcast with your voice in it. I ask a question, and we all learn together. 

This month's question is "What is the book you refer the most?" I'd love to hear your answer. Go to www.schoolofpodcasting.com/contact 

and submit your answer (put "November Question" if you email me).  I need the answer by November 23rd, 2018

Also, if you have found love via podcasting, I am working on the question of the month for February. 

3 Things Your Podcast Needs That Have Nothing With Microphones, Downloads, Or Hosting (2018 Version)

7:52

The three things you need are

Attitude

This is the "I think I can, I think I can." It does take some time to get your podcast momentum going (your podcast is a bit like a Locomotive - not a race car)

It's not all about downloads, and think about being in front of a room of "only 200" people

11:55 Why monthly download stats are crap (or at least misleading)

14:25 What podcasters can learn from Oprah

16:10 How to calculate how many downloads you should be getting

Health

We are going to dig down, work longer, work harder, and go, go, go, and we end up burning ourselves out

21:05 Robby Tonins the great motivational speaker who loves to push you to sleep when you're dead

23:00 The suicide rate has risen 30% since 1999 in America. Podcasters/Entrepreneurs may be more prone to become depressed

25:15 There is no such thing as "multitasking."

26:20 Avoid the drive-through

26:50 Dave's new wife Alexa

Support

28:30 Relationships can cause Stress

30:15 Marriage Advice from the Divorced Guy

31:05 Be sure you know what your partner is thinking instead of guessing

33:30 How much time do you have a day to devote to your podcast?

35:15 Generalities of Men and Women

37:05 The Crazy Cycle

38:20 How to respond to Zingers

39:18 Handling Stalemates

39:50 Date Night on Steroids

Final Thoughts

41:43 Fast food is Not Fast

43:05 I love Evernote

44:05 I love Todoist

44:30 Do not read your email first thing in the morning

Mentioned in this Show

DC Podfest

Love and Respect Book

The Seven Habits of Highly Productive People

Get Free month a Libsyn.com using the coupon code sopfree

School of Podcasting

Your Podcast Launch Mentorship Program