We interviewed Scott Adams, the creator of the Dilbert comic strip and the author of Win Bigly, How To Fail At Almost Anything And Still Win Big and The Dilbert Principle. As a trained hypnotist, Adams viewed the 2016 US Presidential election through a different filter: he saw a Master Persuader who brought a flame thrower to a stick fight. He gave Trump a 98% of winning, not based on policies and politics, but based on his ability to influence, persuade and hypnotise the masses. 

We think it's vitally important to learn and understand these principles and techniques. Like many other books we've read and reviewed, you have a few options: you can learn to recognise someone trying to influence you, you can use your own persuasion for good, you can use persuasion for pure evil. 

 

Check out Scott's comic and blog: www.dilbert.com

Check him out on twitter at: https://twitter.com/scottadamssays 

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