It’s a seller’s market—but it sure doesn’t feel like it. Ed explains the inventory crisis, shifting buyer psychology, and how to handle tough clients with confidence.In this data-packed and candid episode, Ed unpacks the strange paradox of today’s real estate market: a historic seller’s market that behaves more like a buyer’s market. He dives into the inventory deficit—nearly 17 million homes and growing—and explains why this isn’t going away anytime soon.Ed covers:

• Why we’re likely in a seller’s market for the next decade
• The impact of the 2008 recession on today’s housing shortage
• How interest rates—and future rate drops—should shape buyer strategy
• Why agents need to reframe conversations around price vs. total cost of ownership
• A live demo of his custom GPT tool WhatWouldEdSay.com for script help and client communication
• Real talk on handling volatile or emotionally reactive clients with professionalism and boundaries

If you’re looking to sharpen your market knowledge and your people skills, this episode is a masterclass in both.