Search News You Can Use - SEO Podcast with Marie Haynes

By Marie HaynesTechnology

Search News You Can Use - SEO Podcast with Marie Haynes episodes

April 14 What business owners need to know about UCP: Andrea Li & Marie Haynes
If you sell products online, the way your customers buy from you is about to fundamentally change. We are moving toward a future where buyers will check out directly inside of Google or ChatGPT, without ever visiting your website.It's called Universal Commerce Protocol, or UCP. And while platforms like Shopify are starting to integrate it , if you don't structure your site's data correctly right now, your products are going to become completely invisible to the AI agents doing the shopping.In this video, I sit down with Andrea Li, an SEO and ecommerce expert who actually taught herself how to build AI agents using Claude Code to audit sites for this exact shift. We discuss exactly what UCP is, how to prepare your site for it, and why the era of traditional software might be over. Let's dive in.Links mentioned:The Search Bar free SEO & AI news feed:https://community.mariehaynes.com/spaces/11879397/feedSearch Bar Pro paid community:https://community.mariehaynes.com/collections/1050374?sort=by_hosts Reach Andrea Li:https://redpingeek1.substack.com/ https://www.linkedin.com/in/andreali-redpingeek/https://www.redpingeek.com/Andrea's book recommendation: Prediction Machines: https://amzn.to/3OcbBOJ Reach Marie:https://mariehaynes.com/contact/00:00 - Introduction 01:00 - Meet Andrea: From Pinterest Expert to SEO03:15 - What is Agentic Commerce and UCP?06:45 - The Threat of Unconsented AI Scrapers10:00 - Why Shopify Users Have an Advantage13:30 - Building Custom SEO Agents with Claude Code18:15 - The Best Way to Learn AI Coding23:45 - Is SaaS Dead? The Rise of Custom AI Tools28:00 - The Future of Shopping & Google Disco32:15 - Preparing Your E-Commerce Site for UCP35:30 - Rapid Fire: Best AI Advice & Book Recommendations39:00 - Where to Find Andrea & The Search Bar
59 min
March 24 AI protocols that marketers need to know about - with Liz Micik & Marie Haynes
In this episode of the "Real People Using AI" series, host Marie Haynes sits down with SEO content strategist and AI transition consultant Liz Micik to discuss the massive shift from a chat-based internet to the "Agentic Web." They break down Google's latest developer protocols—including MCP, A2A, UCP, and AP2—and translate what these highly technical concepts mean for everyday business owners and marketers. If you are wondering how AI agents will discover, consume, and negotiate with your website in the future, and what actionable steps you can take right now to prepare your brand (like cleaning up your schema and structured data), this conversation is your roadmap.Google’s blog posts on the agentic protocols:https://developers.googleblog.com/developers-guide-to-ai-agent-protocols/Reach Liz Micik:https://lizmicik.com/Reach Marie:https://mariehaynes.com/contactThe Search Bar:https://mariehaynes/comBecome a member of Marie’s paid community:https://community.mariehaynes.com/collections/10503740:00 – Welcome to the Agentic Web: Moving beyond chat interfaces and GEO (Generative Engine Optimization) to prepare for AI agents.2:16 – The Evolution of the Web: Why the current shift mirrors the early days of e-commerce and how bots are consuming websites (discussing Cloudflare's markdown feature).11:00 – The 3 C's of AI Readiness: Why your website must be clear, complete, and consistent for AI agents to trust it.13:50 – What is MCP & WebMCP?: Exploring the Model Context Protocol and how AI applications connect to external systems and tools.25:20 – Agent to Agent Protocol (A2A): How agents discover and communicate with one another using JSON Agent Cards.27:50 – Universal Commerce Protocol (UCP): The future of AI shopping, building carts across multiple sites, and protecting your business's "moat."38:00 – Agent Payments (AP2) & MPP: How agents will handle transactions, negotiate payments, and the security hurdles of an agentic economy.46:15 – Actionable Advice for Businesses Today: Why Schema and Structured Data are the most important tools you can implement right now.52:00 – Agent to User Interface (A2UI): The potential for AI to generate unique web pages, UIs, and interactive tabs on the fly.56:50 – Summary & Rapid Fire Questions: A quick recap of all the protocols, plus Liz's advice on learning AI, financial planning with Claude, and the importance of reading analog books to kids.
1 hr 3 min
March 16 Search is changing! Tom Capper (Moz/Stat) & Marie Haynes on Google’s algorithms, WebMCP and more.
Join Marie Haynes and Tom Capper as they dive into Google's evolving algorithms, focusing on AI-driven changes like WebMCP and the role of agents in search. Discover how brand signals and user satisfaction are reshaping SEO, and why traditional tactics may no longer suffice.Links mentioned in this call:Google site quality score: https://patents.google.com/patent/US9031929B1/enThe helpful content update was not what you think. Tom Capper. https://moz.com/blog/helpful-content-update-not-what-you-thinkMoz: https://moz.com/products/pro/pricing Stat: https://getstat.com/ 00:00 Introduction to SEO and Algorithm Changes02:42 The Evolution of Search Algorithms05:10 User Satisfaction Signals and AI07:49 The Importance of Brand Authority10:28 Understanding EEAT and Its Implications13:13 The Impact of Helpful Content Updates15:49 Navigating Core Updates and Brand Trust18:11 The Future of SEO in an AI-Driven World26:44 The Evolution of Search and AI's Role36:58 Impact of AI Overviews on Businesses43:08 The Future of Search with AI Agents and WebMCP
51 min
January 23 How AI "Re-Ranks" Google's Search Results (And How to Win)
Did you know Google "re-ranks" search results using AI that is trained on user data and quality rater scores? In this video, I break down revelations from the DOJ trial, including the "Glue" system, RankEmbed BERT, and why user satisfaction is now the most critical factor for SEO.
00:00 - Intro: Why user satisfaction is the most important ranking factor.
00:49 - Google’s Quality Raters Guidelines & Helpful Content documentation.
01:36 - Marie’s Theory: Traditional algorithms vs. AI re-ranking systems.
02:35 - Why Google says "Don’t chunk your content" (Danny Sullivan).
03:00 - Vector Search & Embeddings: How AI retrieval actually works.
05:40 - The DOJ vs. Google Trial: Leaks on user-side data.
07:44 - The "Glue" System (NavBoost): How Google tracks clicks & hovers.
09:03 - "Instant Glue": How search adapts to new intent (Nice vs. nice).
10:20 - RankEmbed BERT: The deep learning model Google hid.
12:21 - How AI re-ranks the top search results.
13:03 - BERT Training: Wikipedia, Books Corpus... and romance novels?
15:18 - The 3 Deep Learning Models: RankBrain, DeepRank, RankEmbed.
17:40 - RankBrain: Why it only re-ranks the top 20-30 results.
18:47 - The Helpful Content System: A machine learning classifier.
21:18 - March 2024 Core Update: The evolution of helpfulness signals.
23:00 - Frozen vs. Retrained Google: How algorithms are tested.
26:01 - Why Google runs 17,000+ live traffic experiments.
27:16 - Does Google use Chrome data for rankings? (DOJ evidence).
28:32 - The "AI Mountain": Why AI-generated traffic often crashes.
29:30 - How to optimize for user satisfaction (beyond keywords).
31:00 - Liz Reid on AI Overviews: Why users click for depth.
42 min
January 16 Is UCP the end of website checkouts?
In this episode, Marie Haynes discusses Google's Universal Commerce Protocol (UCP) and its transformative potential for online shopping. UCP allows consumers to purchase products directly from search results and AI interactions, streamlining the shopping experience. Haynes explains how this protocol works alongside Google's Business Agent, which enables businesses to interact with customers through AI agents trained on their specific information. She emphasizes the importance of having accurate data in the Google Merchant Center to ensure effective communication and sales through these new AI interfaces.
00:00 Introduction to Google's Universal Commerce Protocol
01:30 Understanding Business Agents and Their Role
05:50 How UCP Works for E-Commerce
12:01 The Future of AI in Shopping
15:50 Addressing Viewer Questions on UCP
22:04 Current Implementations of UCP
27:04 Potential Downsides and Considerations for Businesses
30:09 Looking Ahead: AI and the Future of Shopping
20 min
November 06, 2025 The future of SEO & Agentic AI
The future of search isn't search; it's agents. Dr. Marie Haynes tackles the biggest shift facing the web: agentic AI. This episode explores the new wave of agentic browsers like OpenAI's Atlas and Perplexity, the massive implications of Walmart partnering with OpenAI, and the legal battles already beginning. Dr. Haynes maps out a near future where home robots order products without ever seeing a website. What does an SEO or business owner do when the user interface is gone? This is a must-listen for anyone building a career on the web.
And OH YEAH, this episode was edited by an app that I created in AI Studio's build feature. It actually worked!
Comment here in Marie's community: https://community.mariehaynes.com/posts/drafts/the-future-of-seo-agentic-ai-new-podcast-episode
33 min
June 05, 2025 What I learned at Google I/O - Search is radically changing!
It was an honour to attend Google I/O in person.
Search is changing radically! Google called it a new era of Search with Gemini 2.5 at its core.
This podcast episode was recorded live.
Stay up to date on AI with my newsletter: https://mariehaynes.com/newsletter
Immediate updates on important AI and SEO news in my community, the Search Bar: https://community.mariehaynes.com/spaces/11879397/feed
0:00 – 0:51 Welcome & recap of Google I/O invitation, outline of the live episode’s agenda
0:51 – 1:55 Screen-share setup; meeting Sundar Pichai and Sergey Brin anecdotes
2:40 – 4:15 What AI Mode is, why Google may replace “classic” search, and the query fan-out patent
4:15 – 6:02 How clicks train AI Mode; demo showing 59 source sites and the result carousel
7:03 – 9:14 Ethics of Google using web content; E-E-A-T impact on carousel inclusion
9:55 – 12:22 Accuracy, hallucinations, feedback buttons, and why original content matters
14:00 – 17:21 Freshness signals, library analogy for originality, Gemini Live phone demo
17:21 – 27:55 Gemini AR glasses test, personal-context search & privacy implications
32:21 – 35:22 Gemini in Chrome: on-page AI assistance, summarisation, e-commerce concerns
35:22 – 40:47 Project Mariner: browser agents that automate multitab workflows; job impact
40:47 – 43:59 Agent Mode & agent-to-agent checkout; custom charts/graphs in AI Mode
43:59 – 50:52 Deep Search (multi-query research) and uploading your own files for reports
50:52 – 54:42 E-commerce upgrades: “Try it On” virtual fitting, price-tracking, “Buy for Me” with Google Pay, Wing drone delivery
54:42 – 57:00 Gemini V3 multimodal video creation, Flow editor, AI content production costs
57:00 – 60:00 Google’s universal AI assistant vision, coming hardware, and industry upheaval
60:00 – 61:00 Sergey Brin on the web’s unpredictability ten years out; reflections on accelerating change
61:00 – 62:27 Dario Amodei’s forecast of 20 % unemployment from AI; balancing fear with opportunity
62:27 – 63:50 Learning-curve discussion: experiment daily, let Gemini/ChatGPT tutor you step by step
63:50 – 66:00 Question on falling organic clicks: focus on conversions, cite Will Reynolds’ data, report revenue over raw traffic
66:00 – 67:12 Who gets credit—SEO or CRO? Rebranding SEO as AIO/GEO and outlining the evolving practitioner role
67:12 – 68:32 Brand building beyond Wikipedia: podcasts, social presence, authoritative mentions; example of podcast mention boosting AI-overview visibility
68:32 – 69:20 LLMs.txt debate: no major model honors it yet, so implementing it is likely wasted effort
69:20 – 70:10 Server-log analysis of AI bots: seeing ByteDance and others, limited actionable value beyond selective blocking
70:10 – 71:10 Google Agent Space: 100-seat minimum, use cases for large agencies (onboarding, HR, process agents)
71:10 – 72:10 MCP for e-commerce customization tools; preparing your site for future agent-to-agent APIs
72:10 – 73:20 Speculation that many third-party agent frameworks will fade once Google/OpenAI integrate agents natively
73:20 – 74:10 Community learning benefits; SEO skillset as problem-solving edge in the AI era
74:10 – 75:25 Overview of the Search Bar Pro community, tutorials, “happy hour” discussions, member advantages
75:25 – 76:50 Coping with upheaval: lamplighter analogy, choosing optimism, hunting for new opportunities
76:50 – 78:00 Closing remarks: upcoming talks on BCIs and agents
78:00 – 87:08 Final chat exchanges, farewells, and session wrap-up
1 hr 28 min
April 14, 2025 Google's Agent2Agent Protocol: This radically changes how the web works.
Google's Agent2Agent (A2A) protocol is here, and it's set to change everything. Announced at Cloud Next 2025, this new standard allows AI agents to talk directly to each other.
What does this mean? An internet powered by communicating AI, radical changes for businesses using tools like Agentspace and the Customer Engagement Suite, and a potential upheaval for traditional SEO.
I share thoughts about A2A, the Agent Development Kit (ADK), Agent Cards, and why the future of the web might look very different, very soon.
More, including links to all of the resources mentioned in my blog post:
https://www.mariehaynes.com/googles-agent2agent-protocol-will-radically-change-the-web/
Subscribe to my newsletter for all of the interesting news as AI changes our world:
https://mariehaynes.com/newsletter/
44 min
April 04, 2025 How AI Will Change Our Lives Over the Next Decade
Dr. Marie Haynes discusses the future of AI, highlighting the massive investments being made by companies like Google, Meta, and Amazon. She acknowledges concerns about job loss and fear for the future but presents an optimistic vision, quoting Sam Altman and Elon Musk who believe AI will lead to greater prosperity and even a universal high income.
Marie details how AI is currently used for tasks like organizing thoughts and image generation, but its true potential lies in AI agents. These agents will research and complete tasks, changing how we interact with the web and businesses. She gives examples of using agents for hotel and flight research and deep research projects.
She also talks about using AI for coding and creating tools, sharing her personal experience of developing a tool to analyze website traffic drops. Marie believes AI agents will become like employees, increasing productivity and allowing her to focus on more complex tasks. She envisions AI optimizing businesses in various ways, such as chatbots, competitor research, and IP creation.
Marie acknowledges the disruption AI will cause, leading to job losses in digital marketing and other industries. She compares this to historical technological shifts like electricity and the printing press, noting that while there were initial negative consequences and job losses, these technologies ultimately led to progress and new opportunities.
She encourages listeners to embrace AI, suggesting they learn to code with AI, stay updated on AI developments, and become experts in AI in specific areas. She also advises sharing their knowledge and learning to communicate effectively with language models (prompting). Haynes believes AI will improve our lives, offering advancements in healthcare, mental well-being, and innovation. She concludes by emphasizing the importance of being part of shaping the future of AI, rather than just watching it happen.
Learn to prompt with a weekly email from Marie Haynes:
https://www.mariehaynes.com/prompts
Marie's AI Newsletter:
https://www.mariehaynes.com/newsletter
57 min
February 26, 2025 Is Grok 3 a threat to Google? + LIVE AI Deep Research Demos!
Is Grok 3 a serious threat to Google? In this LIVE episode of AI News You Can Use Dr. Marie Haynes demonstrates Grok 3 as well as the Deep Research tools from Grok, Gemini and OpenAI.
We'll discuss the future of Search and how we can be the leaders of the future as AI changes our world.
Join the Search Bar to participate in future epsiodes:
https://community.mariehaynes.com/
Marie's Newsletter:
https://mariehaynes.com/newsletter/
59 min

About Search News You Can Use - SEO Podcast with Marie Haynes

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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice on Google Algorithm updates, tips and information to help you improve your website. During the podcast she…