Search Off the Record

On this episode of Search Off the Record, John, Gary, and Lizzi chat about the Google Search Status Dashboard for incident reporting. They discuss what prompted the dashboard, how this compares to reporting Search incidents on Twitter, and more! Learn how the dashboard can streamline communication between Google and those reporting incidents.

Resources:

Episode transcript → https://goo.gle/sotr054-transcript

Status Dashboard → https://goo.gle/3Wt80KL

How To Use the Dashboard → https://goo.gle/3HvwHls

Blog: When indexing goes wrong (2019) → https://goo.gle/3HvwHls

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast

In this episode of Search Off the Record, Gary and Lizzi talk with a guest from the larger Search Marketing Community, Jennifer Slegg - an expert on all things Search Engine Marketing, specializing in the Quality Rater's Guidelines and E-A-T. Reminisce about the internet in the early 2000s, hand-coded websites, minimal search results, no ads, and straight-to-the-point content. Jennifer shares her experience transitioning from journalist to Search Marketer, the writing process for her well-known detailed analysis on changes in the Quality Rater's Guidelines, and more! Was there any data available about what people searched for in the early 2000s? What does E-A-T stand for? Listen to find out!

Resources:

Episode transcript → https://goo.gle/sotr051-transcript

Jennifer on Twitter → https://goo.gle/3OKwNad

Jennifer's 2022 guide to understanding Quality Rater Guidelines updates → https://goo.gle/3OKwNad

The SEM Post → https://goo.gle/3UjqMm9

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast

Redirects are a genuine approach to moving something from one place to another. In this episode of Search Off the Record, John and Martin talk about the different types of redirects and which one you may want to use. They share the differences between 301 and 302 redirects, what type of redirects 308 and 307 are, why someone may want to use a JavaScript redirect over a meta refresh-type redirect, and more. They also cover merging and splitting domains, frustrating geo-targeting redirects, and redirects for mobile and desktop.

Resources:

Episode transcript → https://goo.gle/sotr052-transcript

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast

Join John, Lizzi, and guest, Myriam Jessier, SEO Trainer, for a live recording of SOTR from brightonSEO: a conference where SEOs gather to chat, network, and learn about search marketing. In this episode, they answer a bunch of questions hand-picked before the event. They cover topics like which is better: subdomain or subdirectory, to criteria for penalizing backlinks, and the pros and cons to templated content outlines. Learn about adding schema types, image alt, and more!

Resources:

Episode transcript → https://goo.gle/sotr050-transcript

brightonSEO website → https://goo.gle/3TVlfm0 Mryiams Jessier's website → https://goo.gle/3W6iUGU

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast

Find out if Google Search Central implements its SEO best practices and guidelines on its own website and documentation! Hosts John and Lizzi discuss SEO tools, sitemaps, hreflang links, robots.txt, click-through rates, and more. They cover what they've implemented, what they are thinking of updating, and what they are passing on. Hear all things link related, categorizing, and working with an external SEO agency during rebranding.

Episode transcript → http://goo.gle/sor049-transcript

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.