Search Off the Record

Do you want to know how to increase traffic to your website with images? What about making your website more accessible for screen readers with alt text for an image? Our hosts John and Lizzi chat about optimizing for image search. They cover everything from naming your image file, how often Googlebot crawls images, increasing visibility of your page through image search, to improving alt text and image accessibility.

Resources:

Episode transcript → https://goo.gle/sotr048-transcript

Google images best practices → https://goo.gle/3CAevUD

SEO for Google Images | Search Central Lightning Talks → https://goo.gle/3e76PQo

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast

In this episode of Search Off the Record, Vanessa Fox, a former Google employee, joins hosts John and Lizzi to talk about the early days of Google Search Central (or shall we say, Webmaster Tools). She shares the beginnings of the Sitemaps tool, Webmaster Help group, Webmaster Tools, and more!

Resources:Episode transcript → https://goo.gle/sotr047-transcript Our very first blog post, authored by Vanessa Fox → https://goo.gle/3qEM6WM URL Structure guidelines → https://goo.gle/3U3T8BU SEO Compendium → https://goo.gle/3C0RsCn Keylime Toolbox → https://goo.gle/3xIipIn Vanessa Fox on twitter → https://goo.gle/3xJmOLa

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast

Join hosts Gary and Lizzi for a chat about file types on the web beyond HTML, like PDFs, PowerPoints, and images. We cover issues with all sorts of file types, if you should convert your weird file into HTML, what file types are indexed, and more on non-HTML files.

Resources: PDFs in Google search results → https://goo.gle/3RZ16dV

Episode transcript → https://goo.gle/sotr046-transcript

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast

What is Search Off the Record? Listen to our podcast trailer! Do you geek out about SEO? Are you interested in exploring on-going projects with the people that work on Google Search? Well, look no further! Listen to the Search Off the Record podcast to go behind the scenes of SEO and Google Search, all while having fun and mischief with our hosts from the Search Relations team from Google: Gary Illyes, Lizzi Sassman, John Mueller, and Martin Splitt.

Watch the Search Off the Record podcast trailer on YouTube → https://goo.gle/3RmjuNe

Listen to Search Off the Record on YouTube → https://goo.gle/3PShrA2

Listen to Search Off the Record on Libsyn → https://goo.gle/3am6jMx

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

There is a lot of confusion around crawl budget so Martin, Lizzi, and Gary from Search Relations are here to bring clarity for everyone unsure about it. Are you worried about your website not being crawled quickly? Not sure what consumes and wastes your crawl budget? Learn when you should and shouldn't be worried about your crawl budget. This episode covers misconceptions and frequently asked questions concerning crawl budget.

Resources:

What Crawl Budget Means for Googlebot → https://goo.gle/3pIwXTM

Episode transcript → https://goo.gle/sotr045-transcript

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast