You did a great job optimizing your site for search; however, it's attracting the wrong traffic from search engines. What are your options to correct this unexpected behavior? In this podcast, Martin Splitt, Gary Illyes, and Lizzi Sassman take a deep dive on how to determine if the search traffic is the correct audience, de-SEOing, and why it's such an interesting subject.  Remove a page hosted on your site from Google → https://goo.gle/3JxlGhJ 

Get videos on Google with schema markup → https://goo.gle/3JwayBn 

 

Episode transcript → https://goo.gle/sotr034-Transcript 

 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Let’s talk about the fascinating and surprising ways search engines index video content. In this podcast, Gary Illyes and Lizzi Sassman chat with Danielle Marshak - Product Manager for Search - about how images, structured data, content protections, and more influence the way search engines surface content. Learn some best practices for surfacing your videos in search!

Episode transcript → https://goo.gle/sotr033-Transcript

Video indexing best practices → https://goo.gle/3vFuAWg 

Google's Artificial Brain Learns to Find Cat Videos blog post → https://goo.gle/3Moy4T2 

Try out Muffin Films → https://goo.gle/3CdodKZ 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Is there one right path to becoming an SEO? In this episode of Search Off the Record, John Mueller and Gary Illyes speak with Aleyda Solis, a well-known SEO professional. Specifically, they ask her questions about her first website, her path to becoming a professional SEO, and what tips she would give to those who are starting out. Listen to this podcast to gain insight into what it takes to become a professional SEO.    

Episode transcript → https://goo.gle/sotr032-transcript 

 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Making a website is no easy task, but what if your search engine had guidelines and best practices in place to help you build a better website?  Search Advocates Gary Illyes, Martin Splitt, and John Mueller continue their conversation about Steve - their theoretical search engine. From HTML validations to image alt text, they discuss guidelines and practices that affect ranking for your website on this search engine. 

Episode transcript → https://goo.gle/sotr031-transcript  Episode 17 → https://goo.gle/3uoiVup 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

In this episode, John, Martin, and Gary discuss what is in store for 2022. They talk about voice search, if there is a sustainable way for Googlebot to index and crawl content, webmaster guidelines, and more!

 

Episode transcript → https://goo.gle/sotr030-transcript 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.