The ground we all play on with search is rapidly shifting beneath our feet.  This week, we try to catch lightning in a bottle by capturing the (current) best practices and thought processes with student search.

Kent Kleiva, Senior Consultant at KelmscottEDU in Berkeley, Illinois, may be one of the most important influencers in how we all conduct search today.  With a few years of experience behind him, Kent helps us understand what's changing, and what's always been true ... at least for twenty years.  Our practitioner guest is Kevin Halle, Director of Admission at Wayne State College in Wayne, Nebraska.  In this role, he's built a new search campaign from scratch, with the scars, ideas, and insights to prove it.

If you haven't updated your search campaign in a couple years, this is an episode you don't want to miss.