Today on the show Josh and Nate talk about conferences and reasons why a startup founder may or may not choose to attend. They dive into customer discovery, early marketing approaches, and language market fit.

Links:

Marketing Against the Grain: https://open.spotify.com/episode/5AVbuUGM7MftTFVAf86RTT

Market / Language Fit: https://review.firstround.com/finding-language-market-fit-how-to-make-customers-feel-like-youve-read-their-minds/

ChatGPT Customer Interviews: https://www.systm.co/post/can-chatgpt-replace-customer-interviews

AI Customer Exploration: https://www.app.supercopy.ai/

This is episode 117

Today, we chat with Aaron Weiche co-founder of LeadFerno and CEO at GatherUp. Aaron shares his take on the current SMB market, how he grew LeadFerno, GatherUp and his strategy for the future.

You can find Aaron at https://www.linkedin.com/in/aaronweiche/

Today on the show we talk about responding to partnership inquiries. We go through everything from white labelling, reselling, affiliates and specific customization. Josh shares some of his experience from the trenches as we think through these ideas.

This is episode 115

Today, Tyler King shares the ups and downs of growing his SaaS over the last 15yrs+. We dig into the origin of LessAnnoyingCRM, mistakes they made along the way and how they currently look at the world. Tyler is a great guy and was very open about sharing his story. Enjoy!

You can find Tyler at:

- Twitter: https://x.com/TylerMKing

- Company: https://www.lessannoyingcrm.com/

- Podcast: https://www.startuptolast.com/

This is episode 114

Today, we talk about our methods and approach to competitive and technical research. Let’s dive in!

This is episode 113

Today on the show we talk about market positioning and the two archetypal marketing messages: Bags Fly Free and Soup is Good Food.

We also discuss the most urgent question your startup needs to answer: Why Buy Now?

This is episode 112

Links:

Bags Fly Free vs Soup is Good Food

https://kellblog.com/2018/06/13/the-two-archetypal-marketing-messages-bags-fly-free-and-soup-is-good-food/

Dave Kellogg Podcast

https://open.spotify.com/episode/1Jozji543Svs2oj9x1wfPK

Ruben Gamez on Twitter

https://twitter.com/earthlingworks/status/1815165607144513572

Why Buy Now? The Most Urgent Question Your Startup Needs to Answer

https://medium.com/unusual-ventures/why-buy-now-the-most-urgent-question-your-startup-needs-to-answer-1492e1bc2ea0

Today we’re talking about personal strengths, weaknesses and where to focus your attention. Nate & Josh are pretty sure they’re uncommon approach works much better than the status quo.

This is episode 111

Today on the show we talk about patterns in prospects, co-workers and even our families that change how we approach sales, management and life. It’s a full bag of truisms that have impacted us in unexpected ways.

This is episode 110

Today we talk about a tool Nate’s been working on and who the target market is. Josh has some great insights on how to hone this idea for better growth.

This is episode 109

Today on the show we talk about the non-saas podcasts Josh has been listening to and how this has changed his perspective. All this learning has Josh thinking of a new app idea that he shares with us towards the end of the episode.

This is episode 108