Balance Between Personal & Brokerage Branding with Stevi Fanning

Host: Erin Wright, Windermere coach with marketing and advertising background

Guest: Stevi Fanning, marketing strategist and real estate powerhouse with 13 years of industry experience, owner of Building Boise Real Estate, and Windermere coach

In this episode, marketing expert Stevi Fanning shares her insights on effectively balancing personal branding with brokerage branding for real estate professionals.

• The 80/20 Rule: 80% brokerage branding, 20% personal branding for marketing materials, especially signage
• Brand Partnership Approach: Use your personal brand to communicate unique value while leveraging your brokerage's established credibility
• Value Proposition Development: Find the intersection of your genuine skills, market needs, and personal passions
• Brand Evolution Timeline: Expect 12+ months for brand saturation and recognition in your market
• Brand Success Indicators:

• Finding Your Niche: Stevi specialized in new construction after extensive market research with builders and buyers
• Visual Consistency: Maintain consistent colors, fonts, and messaging across all platforms
• Content Strategy: Be laser-focused on creating content for your niche rather than general real estate content
• Brand Refresh Timeline: Minor refreshes every 2 years (photos, layouts), major overhauls only every 5-7 years
• Starting Your Brand: Research before design, embrace your brokerage's brand equity while developing your personal value proposition

• We're entering the "authenticity economy" where personal authenticity combined with institutional credibility matters most
• Focus on human-digital integration - using technology to amplify human experience, not replace it

• Stevi Fanning: Email at [email protected]
• Windermere Coaching: Email [email protected] for show inquiries or to suggest topics

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Key Takeaways:Practical Advice:Future of Real Estate Branding:Contact Information: