Mobile Dev Memo Podcast

Season 2, Episode 1: The Creative Realignment (with Alex Collmer)

Listen Later

In this episode of the Mobile Dev Memo podcast, I speak with Alex Collmer, the CEO of VidMob, about the power of creative in the modern advertising landscape.

In Episode 1, Season 2 of the Mobile Dev Memo podcast, among other things, Alex and I discuss:

  • How the role of creative optimization has changed over time as the privacy environment has grown more restrictive;
  • How creative experimentation and creative concept construction align with audience development;
  • How a productive relationship between the creative team and the media buying team can be structured;
  • And the skillsets that Alex see most commonly in effective CMOs.


    • About Alex:

    Alex Collmer is the Founder and CEO of VidMob, the world’s leading AI creative performance platform. Since founding the company in 2015, Collmer has raised more than $220M and led initiatives that earned VidMob official marketing partner badges from Meta, Google, TikTok, Amazon, Snapchat, Twitter, Pinterest, LinkedIn, Reddit, and Hulu. Today, VidMob provides its software to a majority of agency-holding companies and counts many top global brands as clients.

    ...more
    View all episodesView all episodes
    Download on the App Store
    Mobile Dev Memo PodcastBy MobileDevMemo
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    18 ratings

    More shows like Mobile Dev Memo Podcast

    View all
    a16z Podcast by Andreessen Horowitz

    a16z Podcast

    1,040 Listeners

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

    519 Listeners

    Acquired by Ben Gilbert and David Rosenthal

    Acquired

    4,014 Listeners

    Odd Lots by Bloomberg

    Odd Lots

    1,789 Listeners

    Invest Like the Best with Patrick O'Shaughnessy by Colossus | Investing & Business Podcasts

    Invest Like the Best with Patrick O'Shaughnessy

    2,317 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    9,236 Listeners

    Dwarkesh Podcast by Dwarkesh Patel

    Dwarkesh Podcast

    426 Listeners

    Yet Another Value Podcast by Andrew Walker

    Yet Another Value Podcast

    107 Listeners

    Business Breakdowns by Colossus | Investing & Business Podcasts

    Business Breakdowns

    353 Listeners

    ACQ2 by Acquired by Ben Gilbert and David Rosenthal

    ACQ2 by Acquired

    212 Listeners

    Sharp Tech with Ben Thompson by Andrew Sharp and Ben Thompson

    Sharp Tech with Ben Thompson

    94 Listeners

    Gamecraft by Mitch Lasky / Blake Robbins

    Gamecraft

    117 Listeners

    No Priors: Artificial Intelligence | Technology | Startups by Conviction

    No Priors: Artificial Intelligence | Technology | Startups

    121 Listeners

    BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

    BG2Pod with Brad Gerstner and Bill Gurley

    461 Listeners

    Training Data by Sequoia Capital

    Training Data

    43 Listeners