Mobile Dev Memo Podcast

Season 2, Episode 11: Optimizing ad spend against LTV (with Eran Friendinger)

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My guest on this week's episode is Eran Friendinger, the CTO and Co-Founder of Voyantis, an advertising optimization platform that calculates user-level predicted LTV in real time for targeting and conversion improvements.

The topic of our discussion is conversion optimization and customer lifetime value. Among other topics, we talk about:

  • The primary pitfalls that marketing teams encounter when building LTV models?;
  • How to avoid (or accommodate) the curse of dimensionality when estimating LTV;
  • How VO bidding has changed since ATT and the nuances of the different platforms that marketers should consider when using VO bidding;
  • Synthetic signals and whether or how they should be incorporated into an advertiser's conversion optimization process;
  • The specific campaign strategies that work differently across verticals.
    • ...more
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