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In this episode, we're unpacking the fear of being copied and how to turn it into your competitive advantage. We'll uncover the difference between sharing principles versus process, and why telling people what to do (not how) protects your IP. We explore how the eight buying triggers create an uncopyable strategy that competitors can't replicate, even when they steal your content. We reveal specific tactics to use copycats for free market research and how to arm your audience with the information they need to spot the fakes. Build a brand so deep, so strategically sound, that imitation becomes validation, not competition.