Mobile Dev Memo Podcast

Season 3, Episode 7: The evolving eCommerce advertising landscape (with Rishabh Jain)

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In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain, the CEO and co-founder of FERMÀT, an eCommerce platform designed to maximize advertising conversions for brands that recently raised a $17MM Series A led by Bain Capital.

In our conversation, Rishabh and I discuss, among other topics:

  • The implications for retail and eCommerce from the impending deprecation of third-party cookies in Chrome;
  • Whether retailers and eCommerce brands are taking third-party cookie deprecation sufficiently seriously;
  • Underappreciated knock-on / indirect consequences from the deprecation of third-party cookies in Chrome;
  • The prospects for alternative identifiers;
  • Who stands to gain the most from third-party cookie deprecation;
  • Shopify's innovations, including Shop Cash and Shopify Audiences;
  • Amazon's partnerships with Meta and Snap.

    • Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

    • ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.

      • Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

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