The sixth installment of the Mobile Dev Memo mailbag features app monetization expert Sylvain Gauchet. Sylvain formerly served as Babbel's US Director of Revenue Strategy and now works with a number of subscription apps on revenue growth as an advisor and fractional executive. Additionally, Sylvain runs the GrowthGems newsletter, for which he scours the internet for valuable content related to growth and surfaces the most relevant and actionable insights from it.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.
• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
• Universal Ads is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.

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