Your brand is more than your logo, name or slogan — it's the entire experience your prospects and patients have with your business. Defining your brand strategy is the first step in building out all the elements of your marketing plan. CWA Director of Marketing Erin Jeffries sheds light on the steps you can take to ensure your brand conveys the 𝘳𝘪𝘨𝘩𝘵 message to your target market.