In season 9's closing episode, special guest LeAnn Peniche, CEO of Peniche & Associates, speaks to doctors on why they need to get on board with a dental referral program. When it comes to getting new patients, referrals are a goldmine! She shares success stories and tips for getting started. While it may be a team effort, LeAnn and the guys explain what the doctor should do in order to make this a program that sticks.