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Jacob Honescko of Filtered Coffee in McKinney, TX joined us to talk through what it’s like to take over a second wave cafe and transition it into a third wave shop. Jacob is a seriously thoughtful operator who honored the previous owner, his team, and his guests while leading major upgrades – from the equipment and menu to hospitality and culture. We chat about how he balanced change and stability, built trust with the team he inherited, created buy-in for third wave coffee with long-time guests, and what he’s learned along the way. Whether you’re dreaming of transforming your cafe or just want to hear a great story of humble leadership, this one is for you.

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