Secrets Behind the Cocoa Market Revealed kicks off with veteran trader Martijn Bron, who brings 25+ years of experience navigating the volatile world of commodities. Formerly Global Head of Cocoa and Chocolate Trading at Cargill, Martijn unveils the real forces shaping the cocoa market today—from climate-driven narratives to AI-powered decision-making. This episode dives deep into how traders assess supply and demand, manage risk, and adapt to unpredictable macro conditions.

Whether you're a retail trader, a curious investor, or someone fascinated by global markets, this conversation peels back the curtain on a rarely understood segment of the financial world. We cover how the cocoa market differs from other commodities, why traders must remain both curious and skeptical, and the importance of understanding sentiment and fundamentals.

Learn why simply owning a commodity like gold isn’t enough, and why trading cocoa requires a nuanced grasp of both physical and technical data. With cocoa prices making headlines globally, this episode provides timely insight into what's really happening—and what may come next.

Listeners will gain a rare, behind-the-scenes look at the global cocoa market, guided by one of its most experienced figures. Martijn Bron breaks down how real-world trading decisions are made, revealing the often overlooked complexities behind cocoa pricing. The episode emphasizes the importance of understanding both supply-demand fundamentals and broader macroeconomic sentiment. Martijn explains how AI is starting to reshape trading analysis, but also why the human edge—curiosity and skepticism—remains irreplaceable.

He offers practical guidance for both new and seasoned traders on how to develop a personal edge, structure risk, and stay resilient in volatile conditions. We also explore the impact of climate change narratives on pricing, the myth of a "commodities supercycle," and why traders need to be cautious about over-generalizing markets.

This episode is essential listening for anyone seeking actionable insights into trading strategy, commodities analysis, and the future of markets.