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🗣In this episode of the Dropship Unlocked Podcast, hosts Lewis Smith and James Eardley are joined by Paul Boag, a renowned expert in customer experience optimisation, digital leadership, and UX design thinking. 

With over 27 years of experience and a wealth of knowledge working with top clients, Paul shares invaluable insights into the secrets for e-commerce growth.

👉 Prefer to watch this on Youtube? Check it out here  ➡️ https://youtu.be/dIX7nndDQ44

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Topics Discussed:

★ The Importance of Customer Experience: Paul emphasises the fundamental role of customer experience in driving e-commerce success, highlighting its impact on conversion rates and customer retention.

★ UX Best Practices for E-commerce Sites: Delving into user experience on e-commerce platforms, Paul discusses design principles that drive user engagement, navigation, usability, and accessibility tips, along with tools for continuous UX improvement.

★ Enhancing Brand Awareness: Paul explores how e-commerce businesses can effectively increase brand awareness through UX enhancements, focusing on integrating brand identity into user experience and storytelling.

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Links and Resources Mentioned:

Pick up a copy of Lewis’ book: https://htabook.com 

Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify 

Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circle 

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Key Takeaways:

★ User Experience: Practical UX best practices for e-commerce sites are shared to empower listeners in creating engaging digital experiences.

★ Brand Awareness Through UX: Strategies for enhancing brand awareness through UX enhancements are explored, emphasising the role of UX in brand communication and perception.

★ Leveraging UX for Customer Lifetime Value: Paul discusses the nexus between UX and customer lifetime value, offering actionable insights for designing experiences that foster customer loyalty and long-term relationships.

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• Website: https://www.dropshipunlocked.com

Thank you for listening to the Dropship Unlocked Podcast! Don't forget to subscribe and leave a review on your favourite podcast platform.

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★★★Dropship Unlocked - Lewis Smith★★★

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