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Seedlip: How Ben Branson Pioneered The Low To No Category and Won Listings at Waitrose, M&S, Ocado and Michelin Star Restaurants - Ben Branson
HOW SEEDLIP PIONEERED THE LOW-TO-NO CATEGORY AND WON LISTINGS AT WAITROSE, M&S, OCADO AND MICHELIN STAR RESTAURANTS - BEN BRANSON
This conversation CHANGED EVERYTHING.
Ben taught me, NATURE IS EVERYTHING.
Hold ya horses -
You may think,
I’m slipping into a pair of Tom’s, carousing through Tooting Bec, fondling Daphodiles, listening to Tame Impala (sounds banging tbf)
It’s NOT.
Nature and the founders journey are inextricably intertwined.
Nature, like start ups: Pain and Chaos wield Flourishing Growth.
Nature, like start ups: CONSTANT CHANGE, the seasons and the journey are in flux, Good, Bad and Ugly.
Nature is where founders find thunderous creative-dynamite to blisteringly disrupt categories.
Nature is ego-dissolving, perspective-altering - allowing founders to detach EGO from BRAND.
Seedlip had rip-roaring flourishing success, single-handily pioneering Low To No Category.
- Won a Gold Medal at The Chelsea Flower Show
- Sold 3000 Units in Selfridges in 3 weeks.
- Won listings at Ocado, M&S, Daylesford, Waitrose, Tesco, Whole Foods Market
- Work with an illustrious list of Michelin Star restaurants.
By far one of my favourite convo’s so far.
Implore you listen to this puppy in a park or or woods or garden, let the hot sun tickle the nape of your neck.
ON THE MENU:
1. WHY *NATURE IS EVERYTHING* AND NATURE'S PARALLELS WITH THE ENTREPRENEURIAL JOURNEY: PROGRESS, PAIN, CHAOS, GROWTH, FLOURISHING
2. WHY BEING YOUR OWN WORST CRITIC IS EMPOWERING - NOTHING ANYONE SAYS ABOUT YOU/OR YOUR BRAND CAN HURT YOU
3. WHY HIRING A CORPORATE M.D. IS DANGEROUS FOR CHALLENGER BRANDS AND WHAT TO DO ABOUT IT
4. SEEDLIP'S HIRING PROCESS TO ATTRACT GREAT TALENT THAT ARE THE *RIGHT CULTURAL FIT* - SEEDLIPS SEVEN PSYCHO TESTING QUESTIONS
5. THE SEEDLIP STRATEGY TO BUILD BRAND AWARENESS ON A TINY BUDGET - THE BRAND TOUCH POINT IS EVERYTHING.
6. WHY YOU MUST LOOK *OUTSIDE* FOOD AND DRINK TO CREAT ORIGINAL IDEAS + NOTHING IS EVER TRULY ORIGINAL
🤝 Let's Connect!
►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)
View all episodes
By Dan Pope
5
22 ratings
HOW SEEDLIP PIONEERED THE LOW-TO-NO CATEGORY AND WON LISTINGS AT WAITROSE, M&S, OCADO AND MICHELIN STAR RESTAURANTS - BEN BRANSON
This conversation CHANGED EVERYTHING.
Ben taught me, NATURE IS EVERYTHING.
Hold ya horses -
You may think,
I’m slipping into a pair of Tom’s, carousing through Tooting Bec, fondling Daphodiles, listening to Tame Impala (sounds banging tbf)
It’s NOT.
Nature and the founders journey are inextricably intertwined.
Nature, like start ups: Pain and Chaos wield Flourishing Growth.
Nature, like start ups: CONSTANT CHANGE, the seasons and the journey are in flux, Good, Bad and Ugly.
Nature is where founders find thunderous creative-dynamite to blisteringly disrupt categories.
Nature is ego-dissolving, perspective-altering - allowing founders to detach EGO from BRAND.
Seedlip had rip-roaring flourishing success, single-handily pioneering Low To No Category.
- Won a Gold Medal at The Chelsea Flower Show
- Sold 3000 Units in Selfridges in 3 weeks.
- Won listings at Ocado, M&S, Daylesford, Waitrose, Tesco, Whole Foods Market
- Work with an illustrious list of Michelin Star restaurants.
By far one of my favourite convo’s so far.
Implore you listen to this puppy in a park or or woods or garden, let the hot sun tickle the nape of your neck.
ON THE MENU:
1. WHY *NATURE IS EVERYTHING* AND NATURE'S PARALLELS WITH THE ENTREPRENEURIAL JOURNEY: PROGRESS, PAIN, CHAOS, GROWTH, FLOURISHING
2. WHY BEING YOUR OWN WORST CRITIC IS EMPOWERING - NOTHING ANYONE SAYS ABOUT YOU/OR YOUR BRAND CAN HURT YOU
3. WHY HIRING A CORPORATE M.D. IS DANGEROUS FOR CHALLENGER BRANDS AND WHAT TO DO ABOUT IT
4. SEEDLIP'S HIRING PROCESS TO ATTRACT GREAT TALENT THAT ARE THE *RIGHT CULTURAL FIT* - SEEDLIPS SEVEN PSYCHO TESTING QUESTIONS
5. THE SEEDLIP STRATEGY TO BUILD BRAND AWARENESS ON A TINY BUDGET - THE BRAND TOUCH POINT IS EVERYTHING.
6. WHY YOU MUST LOOK *OUTSIDE* FOOD AND DRINK TO CREAT ORIGINAL IDEAS + NOTHING IS EVER TRULY ORIGINAL
🤝 Let's Connect!
►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)
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