Sign up to save your podcasts
Or
Share Selling direct-to-fan and making money even when you're an emerging artist: Mag Rodriguez of D2C platform Even talks about the future of artist commerce
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Selling direct-to-fan and making money even when you're an emerging artist: Mag Rodriguez of D2C platform Even talks about the future of artist commerce
Ep. 161: Direct to Consumer is a model that most artists, of all sizes, are now prioritising. But which type of artist does this approach work – and not work – for? Mag Rodriguez, CEO/founder of D2C platform Even – which has the tagline "Buy The Art From The Artist" – talks to Music Ally's Editor Joe Sparrow about how artists can use this business model to generate money.
He says that artists can make more money from a new release this way than on a streaming platform, sometimes even before that release reaches the DSP.
Joe and Mag also talk about artists using fan data, how emerging artists with small fanbases can make D2C work, and how to treat superfans in a way that feels fair, while maximising income for artists and the experience for fans?
Even: https://get.even.biz
------
👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
🎉 You may be eligible for a FREE Music Ally subscription, worth over £450/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
Instagram: https://www.instagram.com/musicallybiz
Twitter: https://twitter.com/musically
Facebook: https://www.facebook.com/musicallyfb
View all episodes
By Music Ally
5
22 ratings
Ep. 161: Direct to Consumer is a model that most artists, of all sizes, are now prioritising. But which type of artist does this approach work – and not work – for? Mag Rodriguez, CEO/founder of D2C platform Even – which has the tagline "Buy The Art From The Artist" – talks to Music Ally's Editor Joe Sparrow about how artists can use this business model to generate money.
He says that artists can make more money from a new release this way than on a streaming platform, sometimes even before that release reaches the DSP.
Joe and Mag also talk about artists using fan data, how emerging artists with small fanbases can make D2C work, and how to treat superfans in a way that feels fair, while maximising income for artists and the experience for fans?
Even: https://get.even.biz
------
👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
🎉 You may be eligible for a FREE Music Ally subscription, worth over £450/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
Instagram: https://www.instagram.com/musicallybiz
Twitter: https://twitter.com/musically
Facebook: https://www.facebook.com/musicallyfb
More shows like Music Ally Focus
View all
a16z Podcast
1,015 Listeners
The Daily
110,932 Listeners
The Zane Lowe Interview Series
742 Listeners
The New Music Business with Ari Herstand
190 Listeners
The Ezra Klein Show
15,333 Listeners
The Rest Is Politics
3,125 Listeners
Sidetracked with Annie and Nick
48 Listeners