In this episode of the Life Insurance Academy Podcast, Roger Short dives into one of the most overlooked keys to sales success: certainty.

Have you ever left a client meeting knowing they should have said yes… but instead you heard, “I need to think about it”? The problem isn’t the product, the carrier, or even the client—it’s belief.

✅ Belief in the product ✅ Belief in the company ✅ Belief in yourself

When you show up with conviction, your clients feel it. Certainty is contagious, and it’s what transforms stalled conversations into life-changing decisions.

In this episode, we’ll unpack:

• Why belief is the missing piece in most sales conversations

• How to build unshakable conviction in what you sell

• The 3 levels of belief every agent must master

• How to transfer certainty so clients feel empowered to act

This isn’t just about selling policies. It’s about protecting families, securing legacies, and fulfilling your calling as an agent.

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