We hear a lot about marketing around pain points and I 100% believe you should be doing this, but you need to understand that a pain point and a problem are not the same things. The pain points are the stakes of the problem, the result of the problem.

If you can articulate that to clients, relate to them, and create stakes around the problem that you're going to help them solve, you'll be able to clearly articulate your value. What is the struggle they feel on a daily basis? What will their days look like after working with you?

Related episodes:

175. How to Define Your Core Values

178. How I Crank Out Content

181. What Problem Do You REALLY Solve?

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