In this deep-dive episode Joe welcomes Alex 'The Conversion Copywriter' to unpack what it really takes to stand out and sell in today’s crowded marketplace. 

Alex shares his journey from corporate sales to solo creative, and how focusing on empathy, storytelling, and authenticity can transform not just your marketing but your business and life.

They explore AI's role in marketing, why most copy sucks, the psychology behind buyer trust, and the difference between chasing money and building something meaningful.

This is a must-listen for coaches, consultants, creatives, and entrepreneurs looking to sharpen their message, close more deals, and make real impact in 2025.

See more from Alex:
Instagram: https://www.instagram.com/alexnapierholland/
Website: https://alexnapierholland.com/

Joe's Instagram: 

https://www.instagram.com/joeparish/

HPC Website:

www.highperformancecoach.online