Selling the Couch

As we enter a new STC season, we are all aware of the challenges for clinicians during the coronavirus pandemic. Many practitioners have pivoted and transitioned into the world of telehealth, which still presents obstacles. Join us to learn more in today’s show.

Dr. Adina Silvestri works as an addictions therapist and has a podcast called Atheists in Recovery. The global pandemic presents unique challenges for someone in addiction recovery. Adina saw a golden opportunity to serve her audience while continuing to grow her business. In today’s show, we are discussing her growth journey during this time, along with topics related to the pandemic, such as conquering fears and serving others. Adina shares how she generates content for her podcast and provides resources and support while expanding her professional network and referral network.

www.sellingthecouch.com/session252

Mentioned in this episode:

Try Alma!

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice.

How do you succeed in marketing your practice when you tend toward introversion? So many clinicians are not extroverts and don’t feel comfortable with the traditional networking that is required in marketing. There are challenges to face, and fortunately, there are non-traditional forms of marketing that can be done. This show will give you some valuable information and practical insights about marketing for non-extroverts.

Patricia Young, LCSW, is based in California, but also offers teletherapy sessions for her clients. Her practice focuses on helping HSP’s (highly sensitive people) experience more ease and peace and thrive with less overwhelm and fatigue. In today’s show, Patricia discusses marketing and the fears around it, along with how we can honor who we really are and still present our business in authentic ways. She shares with us three non-traditional marketing methods that have worked well for her that might be just what you’re looking for!

You can read the full show notes at : Session171

Mentioned in this episode:

Try Alma!

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice.

Have you ever wondered what it would be like to be a millionaire? Most of us have probably spent some time dreaming about how we would use that kind of wealth, but you might be surprised to learn that millionaires don’t live and spend the way we think they do.

The show will take a short break for the month of April. This is because I like to practice what I preach about self-care; to stay at my optimal health, I’ll take this break and then return with more shows in May. Today’s show centers around topics presented in a book I read recently, The Millionaire Next Door: The Surprising Secrets of America’s Wealthy, by Thomas J. Stanley and William D. Danko. Let’s dive into the best takeaways from this book!

www.sellingthecouch.com/session155

Mentioned in this episode:

Try Alma!

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice.

Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

With the growth of the telemedicine industry in recent years, have you considered using this technology in your private practice? If your curiosity is piqued, then you might wonder about the differences in marketing online counseling vs. a traditional private practice. Join us to learn more about this intriguing concept.

Shelly Smith, LMFT, shares a private practice with her business partner, Jennifer. They have ventured into online counseling with their practice, United Counseling Wellness, based in Minneapolis and Milwaukee. Shelly will share what she has learned in this endeavor and how the therapy field is changing. She will also answer a few listener questions about online counseling, liabilities, and client screening.

You can read the full show notes at: Session172

Mentioned in this episode:

Try Alma!

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice.

Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

Where do your ideal clients hang out? Who are the people and organizations that are serving them? These are questions you should answer as you consider narrowing your focus and attracting your ideal clients. Today’s show dives into the practical steps you can take to accomplish these important goals.

Keri Nola is a dear friend who has been on the show before. Keri has branched out of her psychotherapy background to mentor, awaken, and support healers of all kinds through her newly established practice in San Diego. She has a lot of answers to the questions we might ask about attracting ideal clients. She explains why it’s best to focus on the ideal client, how to find those ideal clients, and why those ideal clients need the services you offer.

This will be the final episode of 2018, as I take some time to focus on my new responsibility as a father and enjoy the holidays with my family. I hope you’ll plan to join us for more great conversations in 2019!

You can read the full show notes at: Session177

Mentioned in this episode:

Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

Try Alma!

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice.

Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

In this last episode before the usual August break for STC, I wanted to highlight my colleagues and valued listeners. So much knowledge and wisdom have been shared in these first few years of the podcast, and today’s show includes clips from other clinicians sharing what they have learned and how they have implemented those lessons into their practice. I’ll wrap up the compilation with my top personal takeaways.

www.sellingthecouch.com/session251

Mentioned in this episode:

Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

Try Alma!

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice.

The pandemic and months of quarantine have many of us relying more than ever on video. We use video for meetings, live sessions, live-streaming, and other content, so it’s important to have the best quality possible. Join us to learn more.

Michael Rothermel is my videographer who filmed the welcome video for STC back in 2017. We were part of the same faith community while Michael lived in the Philly area, and I can’t believe I haven’t had him on the show until now. He’ll share his top tips to improve the quality of live videos.

www.sellingthecouch.com/session250

Mentioned in this episode:

Try Alma!

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice.

Today’s show is a special episode as we celebrate STC hitting the ONE MILLION downloads’ milestone. When I started the podcast, I thought one million downloads was a reasonable 20-year-goal, but here we are, just five years along in the journey. To mark this occasion, I’m going solo today with advice to the younger me, or what I wish I had known five years ago.

www.sellingthecouch.com/session249

Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.

🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)

💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)

🎤 Start your Podcast: The QuickStart Guide

🖥️ The A To Z Online Course

🎧 The Healthcasters (A podcasting course + community for helpers/healers):

💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): 

🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial):

🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial):

🤖 What I Use For Evergreen Webinars (Easy Webinar)

🌐 My Website Host (SiteGround-Includes Discount)

🎨 My WebSite Theme (Divi)

❤️ STC Home Office Tour!

📔 My Online Counseling + Coaching Gear

🎥 My YouTube + Live Streaming Camera Gear

Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room.

The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.

You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =

Or simply click below for ease =).

SUBSCRIBE HERE

💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues)

🌍 My website / blog

📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)

Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).

Mentioned in this episode:

Try Alma!

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice.

As rewarding as it is to start your own podcast and share your knowledge and expertise with the world, there is one thing that makes it even better--and that’s monetizing your podcast. Wouldn’t it be a dream come true to make money from your podcast? You might think it’s the impossible dream, but today’s show brings practical information and simple tips for monetization that can expand your reach, extend the life of your podcast, and free up more of your time for quality content creation.

Christy Haussler is the founder of Team Podcast, a full-service podcast editing and production company. She’s been my podcast editor since 2015, when I realized I needed help with podcast editing. Christy and her team work behind the scenes to produce, edit, and upload podcasts, and they are the main reason the STC podcast goes out each week. Christy began her podcast editing service around the same time as STC, and her team currently edits about 60 different podcasts and about 300 episodes each month. Christy has a unique and interesting perspective on what people are doing to create income through podcasting, and she’s here to share those insights with us.

Mentioned in this episode:

Try Alma!

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice.

July is an exciting month because STC will hit one million downloads! It’s something I could never have imagined during these first few years. As STC has grown, we’ve added new team members and made significant changes. One of the biggest changes to date is happening now, and we’re taking a closer look in today’s show.

Nicole Denison has been my virtual assistant for the past three years. You may remember that she joined us in Episode 232 to talk about the benefits of having a VA. Nicole is back to discuss the changes taking place as we move all of our STC content into an all-in-one platform. Maybe a move like this is something you’ve considered because it’s tough to manage different content on several pieces of software at once. We began this journey about two months ago, so Nicole and I will share why we are making this transition, why we are excited about this new step for STC, and how this move fits into our dreams for the future. Join us for a behind-the-scenes look at STC!

www.sellingthecouch.com/session247

Mentioned in this episode:

Try Alma!

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice.