In this episode of Selling the Dream, Ken Jordan and Joe Ardell talk to Sam Simmons (https://www.realtormama.net/), a successful real estate agent from EXP Realty.

Sam shares her unique path from customer service at Wawa to real estate, detailing how she turned setbacks into stepping stones. Tune in to hear how Sam’s ability to problem-solve under pressure and her unshakable determination propelled her to success.

From buying her first home at 25 to navigating the chaotic world of real estate, Sam offers valuable lessons on entrepreneurship, resilience, and the power of grit.

In this powerful episode of Ed and Ken, we dive into why implementation—not just information—is the key to success in real estate and mortgage. Ken Jordan and Ed Fordyce break down the real reason coaching transforms agents and LOs from good to great.

Discover the B5 Method, how hydration and home life can increase your commissions, and why holistic coaching beats cookie-cutter sales scripts every time. Whether you're a new agent, seasoned pro, or just stuck in a slump, this episode gives you the mindset (and the moves) to build a business—and life—you love.

Key topics:

- Why coaching matters for real estate agents & loan officers
- The “Blue Ocean” method vs the bloodbath of traditional sales
- Ed’s B5 Method: Brain, Body, Business, Brand, Bonds
- Real-world coaching stories and game-changing advice
- Action steps you can take TODAY to get unstuck

Book Recs: 10X is Easier than 2X, Buy Back Your Time, Oversubscribed
Quote of the Episode: “To know and not do… is to not know.”

Subscribe for more real talk on business, growth, and becoming your best self.

#RealEstateCoaching #RealEstate #BlueOceanStrategy #B5Method #RealEstateAgent

This episode of Selling the Dream dives deep into a topic that affects every man — hormones, health, and the modern man's identity crisis. Ken and Joe are joined by Chris Pollington, CEO and lead provider of LFG Men’s Health, a veteran, surgical physician associate, and Navy SEAL trainee (x3!).

Chris shares his powerful insights on:

Why today's men are operating at a disadvantage

How testosterone levels are tanking — and what that means

The direct link between adversity, competition, and hormone health

What hormone replacement therapy actually is (and what it isn’t)

How strength training and routine can literally change your life

If you're a guy in your 30s, 40s, or beyond — or know one — this episode is a must-listen.
We tackle everything from fighting great white sharks (literally) to what’s really keeping men from peak performance.

Ed and Ken get real about what separates top producers from everyone else—follow-up. In this episode, they unpack why staying in touch matters, how to follow up without being annoying, and the exact strategies that help build lasting relationships with clients and referral partners. You’ll walk away with practical tips you can implement today to grow your business the right way.

Topics Covered:

Why follow-up is everything in real estate

What to say in your voicemails (and what to avoid)

Smart, simple gifting that stands out

How to stay top of mind without being spammy

Whether you're a new agent or looking to refresh your approach, this is your reminder to play the long game.

Let’s get into it. In this episode, Joe, and Ken unpack what’s really going on in the real estate and mortgage market with Realtor Allison Carbone (https://allisoncarbone.kw.com/) — from interest rate chatter to what buyers actually need to hear.

You’ll hear:

Why today's rates aren't as bad as people think

How to keep clients confident when the headlines are chaotic

Ways to leverage your local expertise to stand out

Marketing angles that help you attract the right leads

This is a candid, strategy-packed conversation for anyone in the trenches of real estate or mortgage. If you want to feel more confident talking to clients, stay ahead of the curve, and be the calming voice in a noisy market, this one's for you.

Success in real estate isn’t just about the market—it’s about your mindset, your habits, and your relationships. In this episode of Selling The Dream, Ed Fordyce shares powerful insights on how realtors can stay motivated, build trust with clients, and create a lasting impact in their communities.

Listen now to discover:

✔️ The mindset shifts that lead to massive success
✔️ How top agents generate consistent leads & referrals
✔️ Why community engagement is your secret weapon
✔️ Daily habits to stay productive & focused

If you’re ready to elevate your real estate career, this episode is a must-listen!

#RealtorSuccess #MindsetMatters #RealEstateGrowth

In this episode, Ken and Ed delve into the concept of identity, particularly in the context of real estate professionals. They discuss the importance of untethering from familiar but limiting beliefs and behaviors to create a new, empowering identity. The conversation emphasizes the role of a supportive tribe and the necessity of coaching in personal growth and transformation. They also highlight the courage required to embrace authenticity, even at the risk of being unliked, and the ongoing need for reinvention in one's professional life.

Takeaways
- Creating a new identity requires letting go of the past.
- Familiarity can be a barrier to growth.
- Visualizing who you want to be is essential.
- Systems and processes support identity transformation.
- Surrounding yourself with the right people is crucial.
- Coaching provides necessary outside perspective.
- Reinvention is a continuous process in business.
- Being authentic may mean being unliked by some.
- Your tribe should align with your true self.
- Action items include finding a coach and reading recommended books.

In this episode of Selling the Dream, hosts Ken Jordan and Joe Iredell welcome Danielle Py-Salas, a multifaceted professional who transitioned from a successful legal career to real estate. Danielle shares her journey, the challenges she faced, and the importance of coaching and accountability in business. The conversation delves into the dynamics of building a real estate team, the significance of setting goals, and the impact of surrounding oneself with positive influences. The episode also features a fun segment of 'Two Truths and a Lie' with Danielle, adding a personal touch to the discussion. In this engaging conversation, Danielle Py-Salas shares her transformative journey of adapting to remote work during COVID, her evolving goals and ideals, and the importance of family and travel in her life. She discusses overcoming adversity, the challenges of moving to Spain, and her upcoming book that offers insights on relocating. The dialogue emphasizes resilience, personal growth, and the pursuit of a fulfilling life, all while maintaining a light-hearted and fun atmosphere. |

Takeaways

- Danielle transitioned from law to real estate during a market downturn.
- Coaching can significantly impact business success and accountability.
- Surrounding yourself with like-minded individuals is crucial for growth.
- Setting goals should allow for flexibility and adaptation to change.
- The journey to success often requires thorough planning and research.
- Personal experiences shape professional decisions and paths.
- Real estate can provide more financial freedom than traditional careers.
- Having a business coach can help clarify goals and maintain focus.
- It's important to evaluate the credibility of coaches before hiring them.
- Success is not solely defined by financial metrics but also by personal fulfillment. COVID prompted a shift to remote work, revealing new opportunities.
- Life goals should be flexible and aligned with personal ideals.
- Family and travel are central to a fulfilling life.
- Overcoming adversity is key to personal growth and success.
- Planning is important, but over-planning can hinder progress.
- Helping others is a core motivation in Danielle's life.
- Resilience is built through facing challenges head-on.
- Experiences in Dubai highlighted the beauty of international living.
- Writing a book about moving to Spain reflects a desire to assist others.
- Embracing change is essential for achieving one's dreams.

In this episode of Selling the Dream, hosts Ken Jordan and Joe Ironel sit down with Pete McGuinn to discuss themes of sales, entrepreneurship, and personal growth. They explore the concept of having a 'chip on your shoulder' as a motivator, the impact of doubters, and the importance of grit in overcoming challenges. The conversation also touches on their first jobs and how early experiences shaped their work ethic and determination. Throughout the episode, they emphasize the significance of perseverance and the willingness to adapt in the face of adversity. In this engaging conversation, Pete McGuinn shares his experiences in real estate, emphasizing the importance of grit and hard work. He recounts a challenging situation where he had to clean out a house just days before a sale, showcasing his determination to overcome obstacles. The discussion delves into the concept of resilience built through adversity, the gritty nature of foreclosure work, and the lessons learned from unexpected challenges. The conversation wraps up with a light-hearted game of 'Two Truths and a Lie,' highlighting personal anecdotes and reflections on doubt and determination.

Takeaways

A chip on your shoulder can be a powerful motivator.
Doubters can fuel determination and drive success.
Early job experiences shape work ethic and resilience.
Grit is essential for overcoming entrepreneurial challenges.
It's important to balance providing for children and allowing them to struggle.
Self-doubt can be a barrier, but it can also be overcome.
The willingness to adapt is crucial in business.
Hard work is often rooted in personal experiences and struggles.
Motivation can come from both positive and negative feedback.
Success often requires a do-whatever-it-takes mentality. Grit is often what separates successful individuals from others.
Hard work is essential, but grit is what helps you push through challenges.
Adversity builds resilience and prepares you for future obstacles.
It's important to treat people with dignity, even in tough situations.
The ability to adapt and overcome is crucial in real estate.
Patience is a key component of grit and achieving long-term goals.
You can achieve great things even without natural talent or skills.
Doubt can fuel determination and drive individuals to succeed.
Real estate can involve unexpected and gritty situations.
Humor and light-heartedness can help navigate serious topics.

In this episode of Selling the Dream, hosts Ken Jordan and Joe Iredell celebrate the Philadelphia Eagles' Super Bowl victory and introduce Dr. David Yerkes, an expert in health optimization. The conversation explores the differences between health optimization and traditional healthcare, emphasizing the importance of preventive medicine and lifestyle changes. Dr. Yerkes shares his journey into health optimization, particularly for high performers, and discusses the significance of personalized health strategies for longevity and well-being. In this conversation, David Yerkes shares essential health advice focusing on four main pillars: sleep, exercise, nutrition, and mental health. He emphasizes the importance of quality sleep for overall health and performance, the role of exercise as a foundational element, and the significance of proper nutrition and hydration. Mental health is highlighted as a crucial factor that influences all other areas of health. The discussion also touches on caffeine consumption, health trends, and the importance of understanding the nuances behind popular health fads. The episode concludes with a light-hearted game of 'Two Truths and a Lie.'

Takeaways