One of the barriers I often see to entrepreneurs unlocking their next level of success and confidence is embracing sales. Don't look at it as an obligation or something you HAVE to do. That's why I've brought Ashley Frank on the show today, to share how you can step into sales with a whole new mindset; without feeling sleazy or manipulative.

For over 15 years, Ashley has partnered with innovative global technology companies, including Salesforce, Google, and Merkle, helping them build and scale growth-focused organizations. Now his focus is helping entrepreneurs and business leaders develop high-growth cultures focused on the fundamental principles of selling, taking consistent action, and building meaningful relationships rather than quick wins.

When you're going into a conversation that has the potential to end in a sale, you shouldn't be going in solely with that intent. The goal is to help and serve and each conversation is an opportunity to do that. If you go into the day thinking "I just have to make a sale today," people will feel that and pick up on it. We're also talking about when to hire someone or outsource sales, and more importantly, when not to.

* Related episodes:

181. What Problem Do You REALLY Solve?

186. Out-value Your Competition

189. Can't Find Clients? You May Be Looking in the Wrong Places

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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.