In this conversation, Marshall and Nick discuss various aspects of the detailing industry, including the importance of attending SEMA, the evolution of influencers, the impact of car washes, and the significance of enzyme cleaners.

They emphasize the need for detailers to adapt to changing dynamics and consumer awareness, while sharing personal anecdotes and insights from their industry experiences.

Chapters

00:00 Introduction and Memes in Podcasting

02:55 Shop Upgrades and SEMA Preparations

05:54 The Importance of Attending SEMA

09:06 Changing Dynamics at SEMA

11:50 Influencers and Their Presence at SEMA

14:48 The Party Scene at SEMA

17:50 Car Washes and Detailing Techniques

20:52 Consumer Awareness in Car Care

22:24 Rethinking Detailing Conversations

24:23 The Importance of Car Care Education

27:27 The Evolution of Detailing Awareness

28:11 Navigating Product Quality and Safety

37:31 Utilizing Enzyme Cleaners Effectively