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Case studies are an incredibly powerful marketing tool—especially for service providers. Think about it… it’s the one way someone gets to “try before they buy” with a service. Joining me today is Erin Ollila, a fellow SEO strategist & copywriter! She’s sharing the best ways to use case studies for your business, how to optimize them for SEO, if it’s better to create a case study as a blog post or web page, AND what data you should be tracking after you hit “publish.”

Connect w/ Erin:
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➡️ Grab all the links & resources mentioned in this episode here!

Go behind-the-scenes to see how my clients are 3x’ing their inquiries with SEO in this FREE SEO Workshop on June 30th! (Sign up to get access to the replay)

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

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