In this episode of the Simple and Smart SEO Show, Crystal Waddell chats with SEO consultant and BrightonSEO speaker Alyssa Corso about a topic every content creator should understand—SEO content decay. 

Alyssa shares how content naturally loses visibility over time and outlines a strategic process for updating content to improve performance and generate real business results.

From identifying "money keywords" to understanding the phases of content decay, this episode is packed with insights on how to make your existing content work harder for your business. 

Whether you're a startup with limited resources or a seasoned marketer, Alyssa’s practical strategies will help you tie your content efforts to revenue—and avoid wasting valuable time.

🔑 Key Takeaways:

• SEO Content Decay Defined: Alyssa breaks down the lifecycle of content—from initial spike to inevitable decline—and why regular updates matter.
• Revenue-Driven Content Strategy: Learn how to identify "money keywords" and optimize content that leads to conversions.
• Update with Purpose: Alyssa explains how to use tools like Google Analytics, Google Search Console, and SEOGets to prioritize what to update and when.
• Content Clusters for Niche SEO: Especially in industries like healthcare, Alyssa shows how to build supporting content around core topics.
• Avoid Reactionary SEO: Don’t overreact to algorithm changes—strategic, user-first updates are key.

🔦 Episode Highlights:

"Does this piece of content bring revenue to the business—or does it have another type of value to reach your goals?"
– Alyssa Corso"

There’s more opportunity on the other side of trying than not trying at all."
– Crystal Waddell

✅ Listener Action Items:

• Audit your existing blog content using Google Analytics and Search Console.
• Identify your top revenue-driving keywords—aka "money keywords."
• Create a spreadsheet or use a tool like Monday.com to monitor content age and performance.
• Update content that aligns with your business goals, not just based on rankings.
• Track conversions through GA4, UTM links, or email capture to understand content impact.

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