SEO Is Not That Hard

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We explore how to revolutionize your content strategy with keyword clustering, a powerful technique for grouping related keywords to target them on a single page rather than creating multiple competing pages.

• Keyword clustering helps prevent content cannibalization while creating more topically relevant pages
• Traditional clustering methods using AI like ChatGPT often create imprecise clusters with limitations
• Our data-driven approach analyzes Google's own search results to identify true keyword relationships
• The method works by finding which URLs rank for multiple related keywords and creating clusters based on these connections
• We've launched a new tool at KeywordsPeopleUse.com that automates this process for any language and location
• You can try clustering up to 500 keywords for free to see how your target topics naturally group together
• Adjust clustering parameters to create tighter or looser keyword groupings based on your content needs
• This is the first step toward building complete topical maps for comprehensive site authority

Try it today for free at keywordspeopleuse.com. If you want to get in touch you can email me at [email protected].

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Creating interactive tools is one of the most effective ways to earn natural backlinks because people link to content they cannot easily replicate themselves. This episode explores how tools differ from standard content and why they generate links automatically when they provide unique value.

• Tools that perform complex functions or aggregate difficult-to-collect data naturally attract links without outreach
• Real examples include a broadband postcode checker and speed test that have generated thousands of organic backlinks
• The "People Also Ask" crawler on KeywordsPeopleUse.com demonstrates how useful tools create a snowball effect of increasing links
• Even simple tools can generate significant links when they save users time or provide unique insights
• Tools don't have to be technically complex - the key is creating something that solves a specific problem in your niche
• Developers on platforms like Upwork can build your tool idea without requiring personal technical skills
• Well-designed tools pay for themselves through monetization via affiliate links, subscriptions, or display ads
• Tools represent an investment rather than an expense, generating both links and revenue over time

Try Keywords People Use today for free at keywordspeopleuse.com. If you want to get in touch or have any questions, I'd love to hear from you, you can email me at [email protected].

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Guest posting can lead to Google penalties if links aren't properly managed, as demonstrated by Niche Site Lady's recent manual penalty despite her claims of never buying links.

• Guest posting provides content to other websites while including backlinks to your own site
• Google considers guest posting purely for link building purposes as algorithm manipulation
• Google requires guest post links to use "nofollow" attributes to avoid appearing manipulative
• Niche Site Lady received a manual link penalty despite only having five legitimate guest posts
• Manual penalties involve human review while algorithmic penalties are automatically applied
• High-profile site owners may be at greater risk of being targeted to send a message to the community
• Press releases and naturally earned links are considered legitimate when third parties decide independently to include them
• The key difference is whether there's an arrangement between sites specifically for link exchange

Try KeywordsPeopleUse.com today for free to find the questions people ask online. Contact me on Twitter @Channel5 or email [email protected] with any questions.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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The Rank and Rent model represents a promising SEO monetization strategy for 2023, allowing marketers to build websites targeting local service niches and sell the resulting leads to service providers.

• Focus on service niches that don't monetize well with traditional methods like plumbing, roofing, or carpet cleaning
• Target businesses that rely on leads and aren't typically SEO-savvy themselves
• Individual leads can be extremely valuable when the service has high profit margins
• Competition is lower in these niches compared to affiliate-heavy keywords
• Effective sites focus on informational content answering common questions
• Include prominent quote forms to capture leads effectively 
• Potential earnings range from £500 to £20,000 per year per site
• Scale by creating multiple sites or using programmatic SEO for different locations
• Main challenge is finding businesses willing to purchase leads
• Most practitioners sell leads in bundles rather than individually
• Act quickly as competition is likely to increase as the model becomes more popular

Try Keywords People Use today for free at keywordspeopleuse.com to find the questions people are asking about your niche.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Programmatic SEO offers a powerful strategy for creating web pages at scale through automation rather than manual creation. This approach uses templates and databases to generate location-specific or variable-based content that would be too time-consuming to create individually.

• Airbnb exemplifies programmatic SEO with their location-specific pet-friendly rental pages
• Two key elements: page templates that remain consistent and databases that provide variable content
• Modern tools like Lpagery allow implementation without coding skills using simple spreadsheets
• Building and maintaining a quality database is often the most challenging aspect
• Avoid creating low-quality "doorway pages" that could trigger Google penalties
• Proper implementation allows efficient scaling while maintaining useful content for users
• Best results come from combining programmatic pages with traditional long-form content
• Internal linking and site authority are crucial for getting programmatic pages indexed

Try Keywords People Use today for free at keywordspeopleuse.com to find the questions people ask online. Contact Edd on Twitter at @channel5 or email [email protected] with any questions.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Google's EEAT (Experience, Expertise, Authority, Trust) evaluation likely works through sophisticated AI that analyzes writing patterns rather than just author bios. Two key Google patents reveal how the search engine might classify both authors and websites based on writing style fingerprints compared against established experts.

• EEAT stands for Experience, Expertise, Authority and Trust—factors used in Google's Quality Rater Guidelines
• Google added "Experience" to EAT in 2022, recognizing the value of firsthand knowledge
• Author bios are likely insufficient for demonstrating EEAT as they're easily fabricated
• The "Generating Author Vectors" patent identifies writing style fingerprints to classify authors
• The "Website Representation Vectors" patent categorizes sites within niches by expertise level
• AI models trained on human quality rater feedback can recognize patterns matching genuine experts
• Topical authority requires comprehensive content coverage and writing at the appropriate expertise level
• Simple solutions like adding author bios won't overcome content that doesn't match expert writing patterns

Try Keywords People Use today for free at keywordspeopleuse.com to find the questions people are asking online.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Edd Dawson discusses a question-based approach to online marketing that outperforms traditional keyword methods. Questions reveal deeper insights about audiences and their needs, creating stronger content that builds authority across various marketing disciplines.

• Questions form the foundation for stronger SEO content clusters and topical authority
• PPC specialists improve landing pages by addressing objections found in customer questions
• Copywriters gain deeper understanding of new topics through question research
• Agencies impress clients by demonstrating thorough understanding of audience concerns
• Content creators overcome writer's block with clear direction from question banks
• SaaS businesses identify product improvements and competitive advantages
• E-commerce sites build necessary topical authority and improve conversion rates
• Brands discover what customers won't ask directly but will search online
• PR professionals identify emerging issues and opportunities faster

Try KeywordsPeopleUse.com today for free to find the questions people ask online. Get in touch at [email protected] or find Edd at Channel5 on Twitter.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send a text

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send a text

Site architecture stands as the foundation for building topical authority, with proper structure helping both users and search engines understand relationships between content pieces. Topical clusters serve as the strategic framework for organizing website content in a way that builds authority over time.

• Randomly posting content without strategic architecture makes it difficult for Google to understand your site
• Topical clusters focus on specific areas that can be broken down into related subtopics
• Pillar pages cover broad topics while cluster pages address specific subtopics
• Internal linking between pillar and cluster pages creates signals for Google about content relationships
• New sites should target long-tail keywords in cluster pages first to build authority
• Well-structured sites gain authority from the bottom up as cluster pages pass strength to pillar pages
• Architecture helps users navigate content and find relevant information more easily

Visit keywordspeopleuse.com – the solution to finding questions people ask online. Try it today for free and see why thousands use it daily. Get in touch at [email protected] or find Edd on Twitter at Channel 5.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send a text

We explore how a creative marketing approach using the 'curiosity gap' at Brighton SEO conference generated over 1000 new users without speaking to anyone.

• Springtime-related change in podcast schedule with some best-of episodes coming up
• Explanation of Brighton SEO conference and our minimal sponsorship package
• Implementation of the curiosity gap principle using a scratch card promotion
• Every conference attendee was a winner of at least something valuable
• QR code strategy that converted curiosity into account creation
• Extraordinary results with over 1000 new users from a single flyer
• How this approach outperformed traditional conference marketing tactics

Try Keywords People Use today for free at keywordspeopleuse.com and discover the questions people are asking online. Get in touch with questions at [email protected] or find me on Twitter @Channel5.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/